Rascasse Audience Intelligence

Fleetwood Mac Audience in United Kingdom

Fleetwood Mac has an estimated audience of 1.7M people in United Kingdom.

#11among Band in United Kingdom
#321among people in United Kingdom
#354in Music & Radio

The average Fleetwood Mac fan in United Kingdom is 48.3 years old, more female, and lives primarily in North West.

By number of fans, Fleetwood Mac ranks #13 among the 2250 objects in Band in United Kingdom — 2.1× the group median.

Its fans are 3.2 years older than the group average of 45.1.

Women make up 55.8% of the fan base, 2.6 percentage points more than the group average.

Compared with the other 2249 objects in Band, Fleetwood Mac fans stand out for their interest in Christine McVie, Lindsey Buckingham and Mick Fleetwood.

Most fans live in North West, South East, South West.

Top affinities include Christine McVie, Lindsey Buckingham, Mick Fleetwood, with strongest over-indexing on Christine McVie (21.09× the country average).

Demographically, the Fleetwood Mac audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Tradition, Community Orientation.

The typical Fleetwood Mac fan in United Kingdom is more female, around 48.3 years old, with strong Tradition tendencies and a notable affinity for Christine McVie.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United Kingdom
Gender
55.8%♀
44.2% male
Age
48.3
average years
Country rank
#4478
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Fleetwood Mac fans

55.8% are female, 44.2% are male, average age 48.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Fleetwood Mac audience in United Kingdom
MetricValue
Female55.8%
Male44.2%
Average age48.3
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Fleetwood Mac audience in United Kingdom
Age bracketShare%
16-2410%
25-3410%
35-4412%
45-5422%
55+46%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Fleetwood Mac audience comes from United Kingdom.

Worldwide audience distribution share by country for Fleetwood Mac
CountryShare
United States35.4%
United Kingdom14.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fleetwood Mac fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~300K1.40×
02South West~200K1.27×
03East Midlands~100K1.12×
04Wales~80K1.02×
05East of England~200K1.01×
06North East~70K1.01×
07Scotland~100K1.00×
08South East~200K0.98×
09Northern Ireland~50K0.98×
10Yorkshire and the Humber~100K0.80×
11Greater London~200K0.74×
12West Midlands~100K0.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fleetwood Mac audience vs. the country average
#·InterestCategoryAffinity×
01Christine McVieMusic & Radio21.09×
02Lindsey BuckinghamMusic & Radio18.64×
03Mick FleetwoodMusic & Radio17.10×
04War (band)Music & Radio15.13×
05stevie nicksMusic & Radio14.11×
06Dire StraitsMusic & Radio12.56×
07Suzi QuatroMusic & Radio12.47×
08Bruce SpringsteenMusic & Radio10.26×
09Neil DiamondMusic & Radio9.26×
10Kate BushMusic & Radio9.05×
11Phil CollinsMusic & Radio9.01×
12Bob DylanMusic & Radio8.63×
13The Beach BoysMusic & Radio8.42×
14Rod StewartMusic & Radio8.38×
15John LennonMusic & Radio8.15×
16Cynthia ErivoMovies & TV8.11×
17David BowieMusic & Radio7.14×
18Freddie MercuryMusic & Radio6.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fleetwood Mac audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fleetwood Mac audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.72×
Community OrientationOPEN1.57×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fleetwood Mac audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Luxury OrientationPREMIUM0.91×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Fleetwood Mac over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/fleetwood-mac-114” · Methodology