Jodi Picoult Audience in United States

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Jodi Picoult has an estimated audience of 514,130 people in United States. 82.8% are female, 17.2% are male, average age 47.3. Top regions: California, New York, Florida. Top brand affinities: Jojo Moyes, Book discussion club, Superman, Goodreads, Heather Graham.

The average Jodi Picoult fan in United States is 47.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Jojo Moyes, Book discussion club, Superman, with strongest over-indexing on Jojo Moyes (111.26× the country average). Demographically, the Jodi Picoult audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Jodi Picoult fans

Demographic split for Jodi Picoult audience in United States
MetricValue
Female82.8%
Male17.2%
Average age47.3
Estimated audience size514,130

Audience persona

The typical Jodi Picoult fan in United States is more female, around 47.3 years old, with strong Indulgence tendencies and a notable affinity for Jojo Moyes.

Top regions in United States

Top regions ranked by reach for Jodi Picoult in United States
RegionReachAffinity
California36,9840.65×
New York28,3300.99×
Florida26,6280.77×
Texas24,7740.56×
Pennsylvania18,1841.05×
Illinois16,7290.98×
Massachusetts15,5671.54×
Ohio14,8460.94×
Michigan14,1221.05×
North Carolina14,0780.91×
New Jersey13,1021×
Washington11,5771.12×
Wisconsin11,0341.43×
Virginia10,4770.84×
Georgia10,0030.63×
Colorado9,2801.15×
Arizona9,1410.87×
Minnesota8,9351.21×
Missouri8,9221.08×
Indiana8,6880.93×
Maryland8,4370.95×
Tennessee7,9690.77×
Connecticut7,4721.45×
Iowa6,8001.61×
Oregon6,7171.14×
South Carolina6,2260.8×
New Hampshire6,1513.04×
Kentucky4,9810.77×
Oklahoma4,1260.72×
Alabama3,9840.55×
Utah3,7250.81×
Kansas3,5620.88×
Nebraska3,4141.32×
Louisiana3,3340.5×
Maine3,2531.77×
Arkansas2,7550.65×
Nevada2,5190.51×
Idaho2,4030.93×
Rhode Island1,9941.22×
Vermont1,9192.13×
New Mexico1,8570.72×
Mississippi1,7770.42×
Delaware1,7401.23×
West Virginia1,6170.68×
Washington, District of Columbia1,5811.02×
Montana1,4351.01×
Hawaii1,2000.54×
South Dakota1,0300.87×
Alaska8550.78×
North Dakota8420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jodi Picoult audience
BrandAffinityCategory
Jojo Moyes111.26×Literature
Book discussion club17.55×Literature
Superman4.72×Movies & TV
Goodreads15.1×Literature
Heather Graham28.6×Literature
Chris Pine23.17×Movies & TV
Kia Sportage26.54×Cars & Mobility
Bestseller8.97×Literature
Eyes Wide Shut20.09×Movies & TV
Google Books28.6×Literature
MSN3.91×News
Love Actually16.67×Movies & TV
E-book readers6.9×Technology & Electronics
Elin Hilderbrand40.45×Literature
Ghost Whisperer24.37×Movies & TV
Hobby Lobby3×Home & Garden
Young-adult fiction8.37×Literature
Honda HR-V18.08×Cars & Mobility
Harlan Coben17.18×Literature
Batman3.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jodi Picoult audience
TraitClusterScore
IndulgenceJOY1.38
PatriotismCONSERVATISM1.32
Community OrientationOPEN1.26
MindfulnessBALANCE1.24
CreativityOPEN1.22
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Jodi Picoult
CountryShare
United States52.0%
United Kingdom13.2%
Germany5.9%

See Jodi Picoult audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jodi Picoult have in United States?

Jodi Picoult has an estimated audience of 514,130 people in United States, concentrated in California and New York.

What is the gender split and age of Jodi Picoult fans?

82.8% of Jodi Picoult fans are female, 17.2% are male, with an average age of 47.3 years.

Which brands do Jodi Picoult fans like most?

Jodi Picoult fans show strongest brand affinity for Jojo Moyes (111.26×), Book discussion club (17.55×), and Superman (4.72×) over the country average.

Where do Jodi Picoult fans live in United States?

Jodi Picoult fans in United States are most concentrated in California (reach 36,984), New York (reach 28,330), and Florida (reach 26,628). These three regions account for the largest share of the active audience.

What other brands do Jodi Picoult fans also like?

Beyond Jodi Picoult itself, the audience over-indexes on Book discussion club (17.55×), Superman (4.72×), Goodreads (15.1×), and Heather Graham (28.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jodi Picoult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.