Book Club Audience in United States

Book Club logo

Book Club has an estimated audience of 572,573 people in United States. 63.1% are female, 36.9% are male, average age 29.8. Top regions: California, New York, Texas. Top brand affinities: Product design, Queens College, City University of New York, Isometric exercise, UK garage, Janitor.

The average Book Club fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Queens College, City University of New York, Isometric exercise, with strongest over-indexing on Product design (5.98× the country average). Demographically, the Book Club audience skews more female with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Book Club fans

Demographic split for Book Club audience in United States
MetricValue
Female63.1%
Male36.9%
Average age29.8
Estimated audience size572,573

Audience persona

The typical Book Club fan in United States is more female, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Book Club in United States
RegionReachAffinity
California64,7801.03×
New York54,2361.7×
Texas49,8281.01×
Florida39,8891.03×
Illinois21,2091.11×
Pennsylvania18,6570.97×
North Carolina17,6981.03×
Ohio16,8280.95×
Georgia16,1030.91×
New Jersey15,4711.06×
Michigan15,1071.01×
Minnesota14,6161.78×
Virginia14,2821.02×
Washington12,1081.05×
Indiana11,9251.14×
Arizona11,9061.02×
Massachusetts11,7691.04×
Tennessee11,0870.97×
Maryland9,9691.01×
Missouri9,8451.07×
Colorado9,1061.01×
South Carolina8,5690.99×
Wisconsin8,4440.98×
Oregon6,7491.03×
Kentucky6,6840.93×
Alabama6,4120.8×
Connecticut6,3751.11×
Louisiana6,2430.85×
Oklahoma5,9440.93×
Utah4,8500.95×
Kansas4,8041.06×
Nevada4,7870.86×
Iowa4,4030.93×
Arkansas4,3700.93×
Mississippi3,6340.77×
Idaho2,9681.03×
Nebraska2,8691×
New Mexico2,4950.87×
Maine2,2731.11×
West Virginia2,2180.83×
New Hampshire2,1800.97×
Washington, District of Columbia2,0521.19×
Hawaii2,0070.82×
Rhode Island1,7350.95×
Montana1,4120.89×
Delaware1,3770.87×
South Dakota1,1920.9×
North Dakota1,0890.93×
Alaska1,0370.85×
Vermont1,0031×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Book Club audience
BrandAffinityCategory
Product design5.98×Business & Career
Queens College, City University of New York20×Business & Career
Isometric exercise13.7×Sports
UK garage7.89×Music & Radio
Janitor8.42×Home & Garden
Stamp collecting5.5×Home & Garden
Elsword13.55×Games
Goop4.35×Internet & Social Media
Grinch2.84×Movies & TV
Home staging3.51×Home & Garden
Vocal harmony2.96×Music & Radio
Grace Slick5.58×Music & Radio
Historic site2.68×Arts & Culture
JDSU1.88×Business & Career
Embroidery Library9.17×Home & Garden
Women's empowerment2.39×Politics & Society
Staycation1.85×Home & Garden
Regional styles of Mexican music1.6×Music & Radio
Commercial mortgage3.47×Business & Career
Governor of Michigan3.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Book Club audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.75
Design AffinityPREMIUM1.69
TraditionCONSERVATISM1.34
IndulgenceJOY1.31
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Book Club
CountryShare
United States30.8%
India8.7%
Germany7.7%

See Book Club audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Book Club have in United States?

Book Club has an estimated audience of 572,573 people in United States, concentrated in California and New York.

What is the gender split and age of Book Club fans?

63.1% of Book Club fans are female, 36.9% are male, with an average age of 29.8 years.

Which brands do Book Club fans like most?

Book Club fans show strongest brand affinity for Product design (5.98×), Queens College, City University of New York (20×), and Isometric exercise (13.7×) over the country average.

Where do Book Club fans live in United States?

Book Club fans in United States are most concentrated in California (reach 64,780), New York (reach 54,236), and Texas (reach 49,828). These three regions account for the largest share of the active audience.

What other brands do Book Club fans also like?

Beyond Book Club itself, the audience over-indexes on Queens College, City University of New York (20×), Isometric exercise (13.7×), UK garage (7.89×), and Janitor (8.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Book Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.