Rascasse Audience Intelligence

Book Club Audience in United States

A data profile of the people who buy, follow and care about Book Club in United States — modelled from more than twelve digital signal sources. Book Club has an estimated audience of 569,490 people in United States.

#2946among Movie / TV Show / Series in United States#6326in Movies & TV

The average Book Club fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Book discussion club, Jojo Moyes, Young-adult fiction, with strongest over-indexing on Book discussion club (40.84× the country average).

Demographically, the Book Club audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Book Club fan in United States is more female, around 29.8 years old, with strong Indulgence tendencies and a notable affinity for Book discussion club.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Book Club profile in United States.

Audience size
569K
in United States
Gender
63.1%♀
36.9% male
Age
29.8
average years
Country rank
#33904
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Book Club viewers

63.1% are female, 36.9% are male, average age 29.8.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Book Club audience in United States
MetricValue
Female63.1%
Male36.9%
Average age29.8
Estimated audience size569,490
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Book Club audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Book Club audience comes from United States.

Worldwide audience distribution share by country for Book Club
CountryShare
United States26.5%
India15.1%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Book Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Book Club fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.73×
02New York~50K1.48×
03Indiana~10K1.17×
04Illinois~20K1.15×
05Connecticut~6K1.12×
06Maine~2K1.10×
07Kansas~5K1.08×
08Idaho~3K1.05×
09New Jersey~20K1.04×
10Vermont~1K1.04×
11Massachusetts~10K1.03×
12Missouri~10K1.03×
13New Hampshire~2K1.03×
14Washington, District of Columbia~2K1.03×
15Wisconsin~9K1.02×
16Virginia~10K1.01×
17Washington~10K1.01×
18Maryland~10K1.01×
19Oregon~7K1.01×
20California~60K1.00×
21Michigan~10K1.00×
22Colorado~9K1.00×
23Utah~5K1.00×
24Nebraska~3K1.00×
25Florida~40K0.99×
26Texas~50K0.98×
27Arizona~10K0.98×
28South Carolina~8K0.98×
29Iowa~5K0.98×
30North Carolina~20K0.97×
31North Dakota~1K0.97×
32Pennsylvania~20K0.96×
33Oklahoma~6K0.96×
34Rhode Island~2K0.96×
35Delaware~2K0.95×
36South Dakota~1K0.95×
37Alaska~1K0.95×
38Kentucky~7K0.94×
39Montana~1K0.93×
40Ohio~20K0.92×
41Tennessee~10K0.92×
42Arkansas~4K0.92×
43West Virginia~2K0.92×
44New Mexico~3K0.91×
45Georgia~20K0.90×
46Alabama~7K0.86×
47Nevada~5K0.86×
48Hawaii~2K0.86×
49Louisiana~6K0.85×
50Mississippi~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Book Club, United States
0.84×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Book Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Book Club audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature202.37×
02Book discussion clubLiterature40.84×
03malwarebytesTechnology & Electronics20.00×
04Young-adult fictionLiterature18.61×
05Gilmore GirlsMovies & TV15.15×
06GoodreadsLiterature14.34×
07E-book readersTechnology & Electronics10.89×
08Psychological thrillerLiterature8.85×
09Graphic novelLiterature7.16×
10Retirement planningBusiness & Career6.61×
11Bohemian styleFashion & Accessoires5.21×
12LibraryLiterature4.03×
13Motivational speakingBusiness & Career3.86×
14Fiction booksLiterature2.82×
15NordstromShopping2.69×
16VeganismFood & Beverages2.34×
17Beauty salonsBeauty & Wellness2.24×
18Home improvementHome & Garden1.87×
19RecipesFood & Beverages1.83×
20CookingFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Book Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Book Club audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.15×
TraditionCONSERVATISM1.65×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Book Club audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
ExtroversionTHRILL1.07×
SpiritualityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Book Club have in United States?

Book Club has an estimated audience of 569,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Book Club viewers?

63.1% of Book Club fans are female, 36.9% are male, with an average age of 29.8 years.

03

Which brands do Book Club fans like most?

Book Club fans show strongest brand affinity for Book discussion club (40.84×), Jojo Moyes (202.37×), and Young-adult fiction (18.61×) over the country average.

04

Where do Book Club fans live in United States?

Book Club fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Book Club fans also like?

Beyond Book Club itself, the audience over-indexes on Jojo Moyes (202.37×), Young-adult fiction (18.61×), E-book readers (10.89×), and Goodreads (14.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Book Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Book Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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