Rascasse Audience Intelligence

IBooks Audience in United States

A data profile of the people who buy, follow and care about IBooks in United States — modelled from more than twelve digital signal sources. IBooks has an estimated audience of 2,212,726 people in United States.

#404among Website / Newspaper / Magazine in United States#487in Technology & Electronics

The average IBooks fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Goodreads, Book discussion club, Young-adult fiction, with strongest over-indexing on Goodreads (23.05× the country average).

Demographically, the IBooks audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IBooks fan in United States is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Goodreads.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IBooks profile in United States.

Audience size
2.2M
in United States
Gender
79.3%♀
20.7% male
Age
42.1
average years
Country rank
#13134
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of IBooks

79.3% are female, 20.7% are male, average age 42.1.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for IBooks audience in United States
MetricValue
Female79.3%
Male20.7%
Average age42.1
Estimated audience size2,212,726
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the IBooks audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3916%
40-4919%
50+32%
Fig. 04

Worldwide distribution

31.3%

of the worldwide IBooks audience comes from United States.

Worldwide audience distribution share by country for IBooks
CountryShare
United States31.3%
France15.0%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IBooks audience in United States is strongest.

Fig. 05

Top regions by affinity

IBooks fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.79×
02Montana~7K1.20×
03South Dakota~6K1.18×
04Alaska~6K1.18×
05Maine~9K1.17×
06North Dakota~5K1.12×
07Connecticut~20K1.11×
08Hawaii~10K1.11×
09Washington, District of Columbia~7K1.10×
10Oregon~30K1.09×
11New Hampshire~9K1.07×
12Rhode Island~7K1.06×
13California~300K1.05×
14Massachusetts~50K1.05×
15Utah~20K1.05×
16Arkansas~20K1.05×
17Delaware~6K1.04×
18New Mexico~10K1.03×
19Oklahoma~30K1.02×
20Washington~40K1.00×
21Nebraska~10K1.00×
22West Virginia~10K0.98×
23Kansas~20K0.97×
24Colorado~30K0.96×
25Idaho~10K0.96×
26New York~100K0.95×
27Virginia~50K0.95×
28Mississippi~20K0.95×
29Maryland~40K0.94×
30Kentucky~30K0.93×
31Georgia~60K0.92×
32Tennessee~40K0.92×
33Louisiana~30K0.92×
34Missouri~30K0.91×
35North Carolina~60K0.90×
36South Carolina~30K0.90×
37Minnesota~30K0.90×
38Iowa~20K0.90×
39New Jersey~50K0.88×
40Alabama~30K0.88×
41Nevada~20K0.88×
42Arizona~40K0.86×
43Illinois~60K0.85×
44Michigan~50K0.85×
45Pennsylvania~60K0.84×
46Indiana~30K0.84×
47Texas~200K0.83×
48Florida~100K0.83×
49Wisconsin~30K0.82×
50Ohio~50K0.80×
Fig. 06

Affinity by region

Affinity by region — IBooks, United States
0.80×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IBooks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IBooks audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature65.08×
02Google BooksLiterature29.07×
03Kobo Inc.Literature28.97×
04Little Red Riding HoodLiterature26.67×
05GoodreadsLiterature23.05×
06Book discussion clubLiterature17.73×
07Heather GrahamLiterature17.72×
08Young-adult fictionLiterature15.41×
09Revenge (TV series)Movies & TV14.27×
10Eyes Wide ShutMovies & TV13.51×
11Books-A-MillionLiterature10.69×
12Amazon KindleLiterature10.16×
13Taron EgertonMovies & TV9.73×
14BestsellerLiterature8.31×
15E-book readersTechnology & Electronics8.22×
16Dexter (TV series)Movies & TV8.19×
177-ElevenShopping6.29×
18Crime fictionLiterature5.72×
19Psychological thrillerLiterature5.63×
20Romance novelsLiterature3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IBooks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IBooks audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.81×
TraditionCONSERVATISM1.81×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IBooks audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Risk AppetiteTHRILL0.82×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IBooks have in United States?

IBooks has an estimated audience of 2,212,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IBooks fans?

79.3% of IBooks fans are female, 20.7% are male, with an average age of 42.1 years.

03

Which brands do IBooks fans like most?

IBooks fans show strongest brand affinity for Goodreads (23.05×), Book discussion club (17.73×), and Young-adult fiction (15.41×) over the country average.

04

Where do IBooks fans live in United States?

IBooks fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do IBooks fans also like?

Beyond IBooks itself, the audience over-indexes on Book discussion club (17.73×), Young-adult fiction (15.41×), 7-Eleven (6.29×), and Bestseller (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See IBooks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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