IBooks Audience in United States

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IBooks has an estimated audience of 2,212,446 people in United States. 79.3% are female, 20.7% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Strategic human resource planning, Jingoism, Throne of Glass, College of the Holy Cross.

The average IBooks fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Strategic human resource planning, Jingoism, with strongest over-indexing on Dog breed (2.1× the country average). Demographically, the IBooks audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of IBooks fans

Demographic split for IBooks audience in United States
MetricValue
Female79.3%
Male20.7%
Average age42.1
Estimated audience size2,212,446

Audience persona

The typical IBooks fan in United States is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for IBooks in United States
RegionReachAffinity
California225,7210.93×
Texas139,7260.73×
Florida116,6480.78×
New York106,2370.86×
Illinois59,1980.8×
Georgia58,8530.86×
North Carolina56,9690.86×
Pennsylvania55,8990.75×
Ohio50,4750.74×
Michigan48,0100.83×
Virginia46,6510.87×
New Jersey44,9480.8×
Washington44,2881×
Massachusetts42,8850.98×
Tennessee39,2550.88×
Arizona36,2400.8×
Colorado35,4041.02×
Maryland32,9670.87×
Missouri32,0750.9×
Indiana31,0380.77×
Minnesota29,0280.92×
South Carolina28,9490.87×
Oregon27,9661.1×
Wisconsin26,8190.81×
Kentucky25,6580.93×
Connecticut25,6021.15×
Oklahoma25,4791.04×
Louisiana24,3900.85×
Alabama23,8330.77×
Utah21,8561.1×
Arkansas20,0621.1×
Nevada16,9670.79×
Kansas16,1220.92×
Iowa15,9080.87×
Mississippi15,8380.87×
New Mexico11,7491.06×
Nebraska11,1551.01×
Hawaii10,9821.15×
Idaho10,3990.94×
West Virginia10,0090.97×
Maine9,8991.25×
New Hampshire9,7941.12×
Vermont8,6652.23×
Montana8,4351.37×
Washington, District of Columbia7,6921.16×
Rhode Island7,6151.08×
South Dakota6,8221.33×
Delaware6,5971.08×
Alaska6,1181.29×
North Dakota5,5441.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IBooks audience
BrandAffinityCategory
Dog breed2.1×Pets & Animals
Strategic human resource planning12.73×Business & Career
Jingoism2.69×Politics & Society
Throne of Glass7.48×Literature
College of the Holy Cross14.92×Business & Career
Product design1.59×Business & Career
The Halal Guys4.83×Food & Beverages
Home staging3.82×Home & Garden
Anna Lewandowska12.15×Sports
Zagreb10.94×Travel & Leisure
Steampunk2.55×Fashion & Accessoires
Jason Garrett6.44×Sports
Henry Hugglemonster8.16×Movies & TV
The Nice Guys3.52×Movies & TV
UK garage2.38×Music & Radio
Ketchum, Idaho12.52×Travel & Leisure
Hocus Pocus1.97×Movies & TV
Sussex County, New Jersey3.97×Travel & Leisure
Women's empowerment1.71×Politics & Society
Yoni9.03×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IBooks audience
TraitClusterScore
TraditionCONSERVATISM1.53
MindfulnessBALANCE1.47
Community OrientationOPEN1.41
IndulgenceJOY1.34
CreativityOPEN1.26
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for IBooks
CountryShare
United States34.9%
France7.5%
Spain6.5%

See IBooks audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does IBooks have in United States?

IBooks has an estimated audience of 2,212,446 people in United States, concentrated in California and Texas.

What is the gender split and age of IBooks fans?

79.3% of IBooks fans are female, 20.7% are male, with an average age of 42.1 years.

Which brands do IBooks fans like most?

IBooks fans show strongest brand affinity for Dog breed (2.1×), Strategic human resource planning (12.73×), and Jingoism (2.69×) over the country average.

Where do IBooks fans live in United States?

IBooks fans in United States are most concentrated in California (reach 225,721), Texas (reach 139,726), and Florida (reach 116,648). These three regions account for the largest share of the active audience.

What other brands do IBooks fans also like?

Beyond IBooks itself, the audience over-indexes on Strategic human resource planning (12.73×), Jingoism (2.69×), Throne of Glass (7.48×), and College of the Holy Cross (14.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.