IBooks Audience in Germany
IBooks has an estimated audience of 247,600 people in Germany. 67.1% are female, 32.9% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Zagreb, Circular economy, Home Office, Esra Erol.
The average IBooks fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Zagreb, Circular economy, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the IBooks audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of IBooks fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 36.9 |
| Estimated audience size | 247,600 |
Audience persona
The typical IBooks fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,982 | 1.12× |
| Bayern | 41,576 | 0.97× |
| Baden-Württemberg | 36,864 | 1.02× |
| Niedersachsen | 24,259 | 0.94× |
| Hessen | 23,578 | 1.16× |
| Berlin | 17,601 | 1.48× |
| Rheinland-Pfalz | 13,882 | 1.04× |
| Sachsen | 12,315 | 0.94× |
| Schleswig-Holstein | 8,989 | 0.94× |
| Hamburg | 7,136 | 1.19× |
| Brandenburg | 6,954 | 0.84× |
| Thüringen | 6,049 | 0.89× |
| Sachsen-Anhalt | 5,308 | 0.77× |
| Mecklenburg-Vorpommern | 3,548 | 0.7× |
| Saarland | 3,218 | 0.98× |
| Bremen | 2,308 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Zagreb | 10.59× | Travel & Leisure |
| Circular economy | 11.91× | Business & Career |
| Home Office | 1.84× | Business & Career |
| Esra Erol | 8.35× | Movies & TV |
| Ho, Ghana | 6.6× | Travel & Leisure |
| The Nice Guys | 6.47× | Movies & TV |
| Škoda Kodiaq | 2.4× | Cars & Mobility |
| Mie goreng | 5.93× | Food & Beverages |
| Jack White | 1.95× | Movies & TV |
| Grace Slick | 8.9× | Music & Radio |
| Pierre Huyghe | 19.18× | Arts & Culture |
| University of the Cumberlands | 44.4× | Business & Career |
| Figure painting (hobby) | 3.45× | Arts & Culture |
| Time (magazine) | 1.71× | News |
| Gym Junkies | 17.73× | Sports |
| Volvo V60 | 3.69× | Cars & Mobility |
| Jawaker | 11.43× | Internet & Social Media |
| Grappling | 1.53× | Sports |
| Kodi (software) | 1.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.17 |
| Family Orientation | CONSERVATISM | 1.43 |
| Pet Ownership | JOY | 1.41 |
| Mindfulness | BALANCE | 1.33 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| France | 7.5% |
| Spain | 6.5% |
See IBooks audiences in other countries
More Technology & Electronics audiences in Germany
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- Instagram (25,858,505)
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does IBooks have in Germany?
IBooks has an estimated audience of 247,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IBooks fans?
67.1% of IBooks fans are female, 32.9% are male, with an average age of 36.9 years.
Which brands do IBooks fans like most?
IBooks fans show strongest brand affinity for Rossmann (2.5×), Zagreb (10.59×), and Circular economy (11.91×) over the country average.
Where do IBooks fans live in Germany?
IBooks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,982), Bayern (reach 41,576), and Baden-Württemberg (reach 36,864). These three regions account for the largest share of the active audience.
What other brands do IBooks fans also like?
Beyond IBooks itself, the audience over-indexes on Zagreb (10.59×), Circular economy (11.91×), Home Office (1.84×), and Esra Erol (8.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.