IBooks Audience in Germany
IBooks has an estimated audience of 247,600 people in Germany. 67.1% are female, 32.9% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eyes Wide Shut, Kobo Inc., Michelle Pfeiffer, Jonathan Franzen, Kobo eReader.
The average IBooks fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eyes Wide Shut, Kobo Inc., Michelle Pfeiffer, with strongest over-indexing on Eyes Wide Shut (190.56× the country average). Demographically, the IBooks audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of IBooks fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 36.9 |
| Estimated audience size | 247,600 |
Audience persona
The typical IBooks fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Eyes Wide Shut.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,982 | 1.12× |
| Bayern | 41,576 | 0.97× |
| Baden-Württemberg | 36,864 | 1.02× |
| Niedersachsen | 24,259 | 0.94× |
| Hessen | 23,578 | 1.16× |
| Berlin | 17,601 | 1.48× |
| Rheinland-Pfalz | 13,882 | 1.04× |
| Sachsen | 12,315 | 0.94× |
| Schleswig-Holstein | 8,989 | 0.94× |
| Hamburg | 7,136 | 1.19× |
| Brandenburg | 6,954 | 0.84× |
| Thüringen | 6,049 | 0.89× |
| Sachsen-Anhalt | 5,308 | 0.77× |
| Mecklenburg-Vorpommern | 3,548 | 0.7× |
| Saarland | 3,218 | 0.98× |
| Bremen | 2,308 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyes Wide Shut | 190.56× | Movies & TV |
| Kobo Inc. | 176.13× | Literature |
| Michelle Pfeiffer | 25.38× | Movies & TV |
| Jonathan Franzen | 82.14× | Literature |
| Kobo eReader | 60.73× | Literature |
| Theo Rossi | 67.06× | Movies & TV |
| Hugendubel | 8.93× | Shopping |
| Hannah Arendt | 19.28× | Literature |
| Oblivion (2013 film) | 9.85× | Movies & TV |
| Tess Gerritsen | 36.97× | Literature |
| Jane Austen | 16.21× | Literature |
| Dead Poets Society | 18.26× | Movies & TV |
| Joe Cocker | 16.36× | Music & Radio |
| Jojo Moyes | 26.84× | Literature |
| Young-adult fiction | 9.79× | Literature |
| E-book readers | 6.15× | Technology & Electronics |
| Kevin Russell (musician) | 18.29× | Music & Radio |
| The Tudors | 20.57× | Movies & TV |
| Romanticism | 5.42× | Politics & Society |
| Costa Rica | 17.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.17 |
| Family Orientation | CONSERVATISM | 1.43 |
| Pet Ownership | JOY | 1.41 |
| Mindfulness | BALANCE | 1.33 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| France | 7.5% |
| Spain | 6.5% |
See IBooks audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does IBooks have in Germany?
IBooks has an estimated audience of 247,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IBooks fans?
67.1% of IBooks fans are female, 32.9% are male, with an average age of 36.9 years.
Which brands do IBooks fans like most?
IBooks fans show strongest brand affinity for Eyes Wide Shut (190.56×), Kobo Inc. (176.13×), and Michelle Pfeiffer (25.38×) over the country average.
Where do IBooks fans live in Germany?
IBooks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,982), Bayern (reach 41,576), and Baden-Württemberg (reach 36,864). These three regions account for the largest share of the active audience.
What other brands do IBooks fans also like?
Beyond IBooks itself, the audience over-indexes on Kobo Inc. (176.13×), Michelle Pfeiffer (25.38×), Jonathan Franzen (82.14×), and Kobo eReader (60.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.