IBooks Audience in Germany
A data profile of the people who buy, follow and care about IBooks in Germany — modelled from more than twelve digital signal sources. IBooks has an estimated audience of 265,390 people in Germany.
The average IBooks fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Eyes Wide Shut, Hugendubel, Kobo Inc., with strongest over-indexing on Eyes Wide Shut (123.07× the country average).
Demographically, the IBooks audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical IBooks fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Eyes Wide Shut.
At a glance
The key figures that characterise the IBooks profile in Germany.
Search interest · 12-month trend
Audience demographics of IBooks
67.1% are female, 32.9% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 36.9 |
| Estimated audience size | 265,390 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide IBooks audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.3% |
| France | 15.0% |
| Spain | 5.8% |
Geography
Where the IBooks audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.33× | |
| 02 | Hamburg | ~7K | 1.12× | |
| 03 | Hessen | ~20K | 1.11× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.09× | |
| 05 | Baden-Württemberg | ~40K | 1.03× | |
| 06 | Rheinland-Pfalz | ~10K | 1.01× | |
| 07 | Bremen | ~2K | 1.00× | |
| 08 | Bayern | ~40K | 0.99× | |
| 09 | Schleswig-Holstein | ~9K | 0.99× | |
| 10 | Saarland | ~3K | 0.99× | |
| 11 | Niedersachsen | ~20K | 0.96× | |
| 12 | Brandenburg | ~8K | 0.95× | |
| 13 | Thüringen | ~6K | 0.93× | |
| 14 | Sachsen | ~10K | 0.92× | |
| 15 | Sachsen-Anhalt | ~6K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the IBooks audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyes Wide Shut | Movies & TV | 123.07× | ||
| 02 | Kobo Inc. | Literature | 113.90× | ||
| 03 | Kobo eReader | Literature | 43.25× | ||
| 04 | Jonathan Franzen | Literature | 41.90× | ||
| 05 | Tess Gerritsen | Literature | 35.54× | ||
| 06 | Costa Rica | Travel & Leisure | 24.21× | ||
| 07 | Oblivion (2013 film) | Movies & TV | 20.00× | ||
| 08 | Hugendubel | Shopping | 19.78× | ||
| 09 | Young-adult fiction | Literature | 18.68× | ||
| 10 | Goodreads | Literature | 17.56× | ||
| 11 | Joe Cocker | Music & Radio | 17.06× | ||
| 12 | Michelle Pfeiffer | Movies & TV | 16.23× | ||
| 13 | Hannah Arendt | Literature | 15.19× | ||
| 14 | Amazon Kindle | Literature | 9.05× | ||
| 15 | Bookselling | Literature | 6.59× | ||
| 16 | Romanticism | Politics & Society | 6.31× | ||
| 17 | E-book readers | Technology & Electronics | 6.28× | ||
| 18 | Crime fiction | Literature | 6.07× | ||
| 19 | Tagesschau | Movies & TV | 3.01× | ||
| 20 | Family | Kids & Family | 2.47× |
Personality of the IBooks audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.03× | |
| Family Orientation | CONSERVATISM | 1.77× | |
| Extroversion | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.54× | |
| Design Affinity | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.82× |
Frequently asked questions
How many fans does IBooks have in Germany?
IBooks has an estimated audience of 265,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IBooks fans?
67.1% of IBooks fans are female, 32.9% are male, with an average age of 36.9 years.
Which brands do IBooks fans like most?
IBooks fans show strongest brand affinity for Eyes Wide Shut (123.07×), Hugendubel (19.78×), and Kobo Inc. (113.9×) over the country average.
Where do IBooks fans live in Germany?
IBooks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do IBooks fans also like?
Beyond IBooks itself, the audience over-indexes on Hugendubel (19.78×), Kobo Inc. (113.9×), Oblivion (2013 film) (20×), and Young-adult fiction (18.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
See IBooks audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for IBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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