Rascasse Audience Intelligence

colleen hoover Audience in United States

A data profile of the people who buy, follow and care about colleen hoover in United States — modelled from more than twelve digital signal sources. colleen hoover has an estimated audience of 2,057,343 people in United States.

#22among Author in United States#2520among Person in United States#238in Literature

The average colleen hoover fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Emily Watson, Contemporary romance, with strongest over-indexing on Harry Potter (2.47× the country average).

Demographically, the colleen hoover audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical colleen hoover fan in United States is more female, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the colleen hoover profile in United States.

Audience size
2.1M
in United States
Gender
75.2%♀
24.8% male
Age
33.3
average years
Country rank
#13926
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of colleen hoover fans

75.2% are female, 24.8% are male, average age 33.3.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for colleen hoover audience in United States
MetricValue
Female75.2%
Male24.8%
Average age33.3
Estimated audience size2,057,343
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the colleen hoover audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3919%
40-4915%
50+9%
Fig. 04

Worldwide distribution

29.9%

of the worldwide colleen hoover audience comes from United States.

Worldwide audience distribution share by country for colleen hoover
CountryShare
United States29.9%
Brazil14.5%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the colleen hoover audience in United States is strongest.

Fig. 05

Top regions by affinity

colleen hoover fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.20×
02Texas~200K1.18×
03South Dakota~5K1.17×
04Idaho~10K1.14×
05Iowa~20K1.13×
06North Dakota~5K1.13×
07Minnesota~30K1.11×
08Oklahoma~20K1.11×
09Kansas~20K1.09×
10Indiana~40K1.08×
11Nebraska~10K1.08×
12Missouri~30K1.07×
13Arkansas~20K1.07×
14Ohio~70K1.06×
15North Carolina~60K1.04×
16Michigan~50K1.04×
17Wisconsin~30K1.04×
18Illinois~70K1.03×
19Kentucky~30K1.03×
20Pennsylvania~70K1.01×
21Massachusetts~40K1.01×
22New Hampshire~8K1.01×
23Maine~7K1.01×
24Connecticut~20K1.00×
25West Virginia~9K1.00×
26Montana~6K1.00×
27Alabama~30K0.99×
28Vermont~3K0.98×
29South Carolina~30K0.97×
30Arizona~40K0.96×
31Tennessee~40K0.96×
32Colorado~30K0.96×
33Rhode Island~6K0.96×
34Washington~40K0.95×
35Louisiana~20K0.95×
36Mississippi~20K0.95×
37Delaware~5K0.95×
38New York~100K0.94×
39Virginia~50K0.94×
40Oregon~20K0.94×
41California~200K0.93×
42New Jersey~50K0.92×
43New Mexico~9K0.91×
44Florida~100K0.90×
45Georgia~60K0.90×
46Hawaii~8K0.88×
47Alaska~4K0.88×
48Nevada~20K0.83×
49Maryland~30K0.81×
50Washington, District of Columbia~5K0.78×
Fig. 06

Affinity by region

Affinity by region — colleen hoover, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the colleen hoover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for colleen hoover audience
#·InterestCategoryAffinity×
01Free-eBooksLiterature20.37×
02Emily WatsonMovies & TV20.21×
03James McAvoyMovies & TV9.70×
04Rachel WeiszMovies & TV6.83×
05New-adult fictionLiterature6.33×
06Women's fictionLiterature5.65×
07Contemporary romanceLiterature5.12×
08Young-adult fictionLiterature4.81×
09E-book readersTechnology & Electronics3.15×
10BooksellingLiterature2.91×
11Harry PotterMovies & TV2.47×
12Romance novelsLiterature2.41×
13Fashion NovaShopping2.32×
14Mystery fictionLiterature2.25×
15Healthy habitsHealth2.24×
16Dog loversPets & Animals2.20×
17ChildbirthKids & Family2.10×
18Taylor SwiftMusic & Radio1.88×
191080iTechnology & Electronics1.80×
20Kohl'sShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the colleen hoover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by colleen hoover audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.36×
Pet OwnershipJOY1.34×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by colleen hoover audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.54×
Need for SecurityCONSERVATISM0.55×
Social Media UsageJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does colleen hoover have in United States?

colleen hoover has an estimated audience of 2,057,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of colleen hoover fans?

75.2% of colleen hoover fans are female, 24.8% are male, with an average age of 33.3 years.

03

Which brands do colleen hoover fans like most?

colleen hoover fans show strongest brand affinity for Harry Potter (2.47×), Emily Watson (20.21×), and Contemporary romance (5.12×) over the country average.

04

Where do colleen hoover fans live in United States?

colleen hoover fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do colleen hoover fans also like?

Beyond colleen hoover itself, the audience over-indexes on Emily Watson (20.21×), Contemporary romance (5.12×), Women's fiction (5.65×), and New-adult fiction (6.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for colleen hoover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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