Liane Moriarty Audience in United States
Liane Moriarty has an estimated audience of 319,376 people in United States. 77.8% are female, 22.2% are male, average age 50.0. Top regions: California, New York, Texas. Top brand affinities: Jojo Moyes, Heather Graham, Book discussion club, Goodreads, Crime fiction.
The average Liane Moriarty fan in United States is 50.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jojo Moyes, Heather Graham, Book discussion club, with strongest over-indexing on Jojo Moyes (170.17× the country average). Demographically, the Liane Moriarty audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Patriotism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Liane Moriarty fans
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 50.0 |
| Estimated audience size | 319,376 |
Audience persona
The typical Liane Moriarty fan in United States is more female, around 50.0 years old, with strong Patriotism tendencies and a notable affinity for Jojo Moyes.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,957 | 0.91× |
| New York | 21,291 | 1.19× |
| Texas | 18,198 | 0.66× |
| Florida | 17,088 | 0.79× |
| Illinois | 11,868 | 1.12× |
| Pennsylvania | 11,441 | 1.06× |
| Massachusetts | 10,316 | 1.64× |
| Ohio | 9,650 | 0.98× |
| North Carolina | 9,290 | 0.97× |
| New Jersey | 9,072 | 1.12× |
| Michigan | 8,406 | 1.01× |
| Virginia | 8,392 | 1.08× |
| Washington | 8,299 | 1.3× |
| Georgia | 7,477 | 0.76× |
| Colorado | 7,217 | 1.43× |
| Arizona | 5,807 | 0.89× |
| Minnesota | 5,802 | 1.27× |
| Tennessee | 5,687 | 0.89× |
| Maryland | 5,609 | 1.02× |
| Wisconsin | 5,439 | 1.13× |
| Missouri | 5,107 | 0.99× |
| Indiana | 5,097 | 0.87× |
| Oregon | 4,984 | 1.36× |
| Connecticut | 4,576 | 1.43× |
| South Carolina | 4,491 | 0.93× |
| Utah | 3,708 | 1.3× |
| Kentucky | 3,488 | 0.87× |
| Alabama | 3,046 | 0.68× |
| Louisiana | 3,037 | 0.74× |
| Iowa | 2,797 | 1.06× |
| Kansas | 2,680 | 1.06× |
| Oklahoma | 2,651 | 0.75× |
| New Hampshire | 1,850 | 1.47× |
| Nevada | 1,719 | 0.56× |
| Idaho | 1,694 | 1.06× |
| Maine | 1,643 | 1.44× |
| Arkansas | 1,620 | 0.62× |
| Washington, District of Columbia | 1,577 | 1.64× |
| Nebraska | 1,414 | 0.88× |
| Mississippi | 1,260 | 0.48× |
| Rhode Island | 1,220 | 1.2× |
| Hawaii | 1,111 | 0.81× |
| New Mexico | 1,099 | 0.69× |
| West Virginia | 958 | 0.64× |
| Montana | 917 | 1.03× |
| Vermont | 835 | 1.49× |
| Delaware | 790 | 0.9× |
| Alaska | 519 | 0.76× |
| South Dakota | 505 | 0.68× |
| North Dakota | 389 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jojo Moyes | 170.17× | Literature |
| Heather Graham | 36.16× | Literature |
| Book discussion club | 15.81× | Literature |
| Goodreads | 16.17× | Literature |
| Crime fiction | 9.62× | Literature |
| Google Books | 31.79× | Literature |
| Eyes Wide Shut | 19.29× | Movies & TV |
| Harlan Coben | 29.57× | Literature |
| Bestseller | 7.86× | Literature |
| MSN | 3.97× | News |
| Love Actually | 16.98× | Movies & TV |
| Ghost Whisperer | 27.72× | Movies & TV |
| Kia Sportage | 16.35× | Cars & Mobility |
| Hobby Lobby | 3.04× | Home & Garden |
| Elin Hilderbrand | 34.16× | Literature |
| Barnes & Noble | 5.85× | Literature |
| Grimm (TV series) | 18.84× | Movies & TV |
| Amazon Kindle | 7.32× | Literature |
| E-book readers | 5.65× | Technology & Electronics |
| Historical fiction | 8.37× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.85 |
| Creativity | OPEN | 1.66 |
| Family Orientation | CONSERVATISM | 1.6 |
| Indulgence | JOY | 1.51 |
| Price Sensitivity | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| United Kingdom | 18.5% |
| Australia | 13.3% |
See Liane Moriarty audiences in other countries
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Frequently asked questions
How many fans does Liane Moriarty have in United States?
Liane Moriarty has an estimated audience of 319,376 people in United States, concentrated in California and New York.
What is the gender split and age of Liane Moriarty fans?
77.8% of Liane Moriarty fans are female, 22.2% are male, with an average age of 50.0 years.
Which brands do Liane Moriarty fans like most?
Liane Moriarty fans show strongest brand affinity for Jojo Moyes (170.17×), Heather Graham (36.16×), and Book discussion club (15.81×) over the country average.
Where do Liane Moriarty fans live in United States?
Liane Moriarty fans in United States are most concentrated in California (reach 31,957), New York (reach 21,291), and Texas (reach 18,198). These three regions account for the largest share of the active audience.
What other brands do Liane Moriarty fans also like?
Beyond Liane Moriarty itself, the audience over-indexes on Heather Graham (36.16×), Book discussion club (15.81×), Goodreads (16.17×), and Crime fiction (9.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liane Moriarty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.