Literary fiction Audience in United States

Demographics of Literary fiction fans

Audience persona

The typical Literary fiction fan in United States is more female, around 48.6 years old, with strong Spirituality tendencies and a notable affinity for Clint Eastwood.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Literary fiction audiences in other countries

• Literary fiction — Germany
• Literary fiction — United Kingdom
• Literary fiction — France
• Literary fiction — Italy
• Literary fiction — Spain
• Literary fiction — Brazil
• Literary fiction — Japan
• Literary fiction — South Korea
• Literary fiction — India

More Literary genre audiences in United States

• Humour (92,545,358)
• Fiction books (52,674,370)
• Comic book (39,892,628)
• Satire (35,868,378)
• Manga (33,429,509)

Frequently asked questions

How many fans does Literary fiction have in United States?

Literary fiction has an estimated audience of 2,027,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Literary fiction fans?

75.3% of Literary fiction fans are female, 24.7% are male, with an average age of 48.6 years.

Which brands do Literary fiction fans like most?

Literary fiction fans show strongest brand affinity for Clint Eastwood (24.93×), Diane Keaton (14.72×), and Book discussion club (21.35×) over the country average.

Where do Literary fiction fans live in United States?

Literary fiction fans in United States are most concentrated in California (reach 238,461), Texas (reach 164,322), and New York (reach 139,195). These three regions account for the largest share of the active audience.

What other brands do Literary fiction fans also like?

Beyond Literary fiction itself, the audience over-indexes on Diane Keaton (14.72×), Book discussion club (21.35×), Capital One (8.67×), and Michael Douglas (28.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Literary fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.