Literary fiction Audience in United States

Literary fiction logo

Literary fiction has an estimated audience of 2,027,106 people in United States. 75.3% are female, 24.7% are male, average age 48.6. Top regions: California, Texas, New York. Top brand affinities: Nationality, Goop, Grace Slick, headspace, Wok.

The average Literary fiction fan in United States is 48.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Goop, Grace Slick, with strongest over-indexing on Nationality (5.54× the country average). Demographically, the Literary fiction audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Literary fiction fans

Demographic split for Literary fiction audience in United States
MetricValue
Female75.3%
Male24.7%
Average age48.6
Estimated audience size2,027,106

Audience persona

The typical Literary fiction fan in United States is more female, around 48.6 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Literary fiction in United States
RegionReachAffinity
California238,4611.07×
Texas164,3220.94×
New York139,1951.23×
Florida115,9270.84×
Illinois74,7761.11×
Pennsylvania70,6081.03×
North Carolina66,2591.09×
Washington63,5701.56×
Ohio61,8750.99×
Massachusetts61,5181.54×
Virginia60,0211.22×
Georgia55,7040.89×
Michigan53,2521×
New Jersey49,3700.96×
Maryland40,0901.15×
Tennessee37,5970.92×
Colorado36,6321.15×
Minnesota35,7301.23×
Indiana34,5590.93×
Missouri33,7881.03×
Arizona32,6990.79×
Wisconsin32,2941.06×
Oregon30,8091.33×
South Carolina25,3350.83×
Alabama24,6430.87×
Kentucky22,5070.89×
Utah22,3751.23×
Connecticut21,3811.05×
Oklahoma20,0570.89×
Louisiana18,9920.73×
Iowa14,9940.9×
Nevada14,3930.73×
Kansas14,1490.89×
Mississippi12,0830.72×
Arkansas12,0760.72×
Washington, District of Columbia10,5381.73×
Idaho9,8690.97×
Maine9,0641.25×
New Hampshire8,8061.1×
Nebraska8,6230.85×
New Mexico8,2920.82×
Hawaii7,3850.85×
West Virginia6,5900.7×
Rhode Island6,5191.01×
Montana5,7331.02×
Vermont4,7391.33×
Delaware4,4420.79×
Alaska4,2660.98×
North Dakota3,1270.75×
South Dakota3,0590.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Literary fiction audience
BrandAffinityCategory
Nationality5.54×Politics & Society
Goop13.24×Internet & Social Media
Grace Slick17.34×Music & Radio
headspace14.89×Health
Wok9.74×Food & Beverages
Israel2.95×Travel & Leisure
Grinch5.42×Movies & TV
Google Home8.36×Technology & Electronics
Hibachi9.47×Food & Beverages
Strategic human resource planning9.99×Business & Career
Governor of Michigan8.09×Politics & Society
Goma18.4×Travel & Leisure
Hemnet13.76×Home & Garden
Elsword16.75×Games
Cherish (group)10.61×Music & Radio
Minnesota1.69×Travel & Leisure
Jeep Wagoneer5.5×Cars & Mobility
Cryptic crossword14.72×Technology & Electronics
Jingoism1.91×Politics & Society
El Paso County, Colorado11.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Literary fiction audience
TraitClusterScore
SpiritualityBALANCE2.12
PatriotismCONSERVATISM2.08
MindfulnessBALANCE1.91
TraditionCONSERVATISM1.84
Community OrientationOPEN1.77
IndividualismJOY1.71

Worldwide distribution

Worldwide audience distribution share by country for Literary fiction
CountryShare
United States47.4%
United Kingdom22.1%
Germany8.6%

See Literary fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Literary fiction have in United States?

Literary fiction has an estimated audience of 2,027,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Literary fiction fans?

75.3% of Literary fiction fans are female, 24.7% are male, with an average age of 48.6 years.

Which brands do Literary fiction fans like most?

Literary fiction fans show strongest brand affinity for Nationality (5.54×), Goop (13.24×), and Grace Slick (17.34×) over the country average.

Where do Literary fiction fans live in United States?

Literary fiction fans in United States are most concentrated in California (reach 238,461), Texas (reach 164,322), and New York (reach 139,195). These three regions account for the largest share of the active audience.

What other brands do Literary fiction fans also like?

Beyond Literary fiction itself, the audience over-indexes on Goop (13.24×), Grace Slick (17.34×), headspace (14.89×), and Wok (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Literary fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.