Rascasse Audience Intelligence

Literary fiction Audience in United States

A data profile of the people who buy, follow and care about Literary fiction in United States — modelled from more than twelve digital signal sources. Literary fiction has an estimated audience of 2,027,106 people in United States.

#44among Literary genre in United States#6274among Topic in United States#243in Literature

The average Literary fiction fan in United States is 48.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Book discussion club, Goodreads, Bestseller, with strongest over-indexing on Book discussion club (19.3× the country average).

Demographically, the Literary fiction audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Literary fiction fan in United States is more female, around 48.6 years old, with strong Family Orientation tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Literary fiction profile in United States.

Audience size
2M
in United States
Gender
75.3%♀
24.7% male
Age
48.6
average years
Country rank
#14083
Topic in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Literary fiction fans

75.3% are female, 24.7% are male, average age 48.6.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Literary fiction audience in United States
MetricValue
Female75.3%
Male24.7%
Average age48.6
Estimated audience size2,027,106
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Literary fiction audience in United States
Age bracketShare%
16-197%
20-2910%
30-3914%
40-4918%
50+51%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Literary fiction audience comes from United States.

Worldwide audience distribution share by country for Literary fiction
CountryShare
United States47.4%
United Kingdom22.1%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Literary fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Literary fiction fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K1.38×
02Washington, District of Columbia~8K1.36×
03Oregon~30K1.23×
04Vermont~4K1.20×
05Washington~50K1.19×
06New York~100K1.16×
07Minnesota~30K1.16×
08Colorado~40K1.13×
09Connecticut~20K1.13×
10New Hampshire~9K1.12×
11Maryland~40K1.11×
12Maine~8K1.11×
13Rhode Island~7K1.07×
14Pennsylvania~70K1.06×
15Illinois~70K1.06×
16North Carolina~60K1.06×
17Idaho~10K1.06×
18Michigan~60K1.05×
19Missouri~30K1.05×
20California~200K1.01×
21Indiana~40K1.00×
22Oklahoma~20K0.99×
23Utah~20K0.99×
24Nebraska~10K0.99×
25Hawaii~9K0.99×
26Montana~6K0.99×
27Alaska~4K0.99×
28New Jersey~50K0.98×
29Iowa~20K0.98×
30Kansas~20K0.97×
31Texas~200K0.96×
32Ohio~60K0.96×
33Virginia~50K0.96×
34Arkansas~20K0.96×
35Delaware~5K0.96×
36North Dakota~4K0.96×
37Tennessee~40K0.95×
38South Dakota~4K0.95×
39Kentucky~20K0.93×
40Arizona~40K0.92×
41New Mexico~9K0.92×
42Wisconsin~30K0.90×
43Alabama~30K0.89×
44Mississippi~10K0.89×
45West Virginia~8K0.89×
46South Carolina~30K0.88×
47Louisiana~20K0.87×
48Nevada~20K0.85×
49Florida~100K0.77×
50Georgia~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Literary fiction, United States
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Literary fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Literary fiction audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature41.87×
02Dan BrownLiterature22.95×
03Book discussion clubLiterature19.30×
04EssayLiterature14.77×
05GoodreadsLiterature13.87×
06Elderly careHealth13.10×
07Young-adult fictionLiterature8.88×
08Bob DylanMusic & Radio8.79×
09Bruce SpringsteenMusic & Radio8.00×
10Amazon KindleLiterature7.96×
11BestsellerLiterature7.18×
12Crime fictionLiterature6.71×
13Psychological thrillerLiterature5.78×
14E-book readersTechnology & Electronics5.58×
15Robert RedfordMovies & TV4.86×
16FedExBusiness & Career3.77×
17RedditInternet & Social Media3.37×
18PinterestInternet & Social Media3.01×
19CNNMovies & TV2.45×
20Donald TrumpPolitics & Society1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Literary fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Literary fiction audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.09×
PatriotismCONSERVATISM2.84×
SpiritualityBALANCE2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Literary fiction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Quality AwarenessPREMIUM0.74×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Literary fiction have in United States?

Literary fiction has an estimated audience of 2,027,106 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Literary fiction fans?

75.3% of Literary fiction fans are female, 24.7% are male, with an average age of 48.6 years.

03

Which brands do Literary fiction fans like most?

Literary fiction fans show strongest brand affinity for Book discussion club (19.3×), Goodreads (13.87×), and Bestseller (7.18×) over the country average.

04

Where do Literary fiction fans live in United States?

Literary fiction fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Literary fiction fans also like?

Beyond Literary fiction itself, the audience over-indexes on Goodreads (13.87×), Bestseller (7.18×), Essay (14.77×), and Pinterest (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Literary fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Literary fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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