Rascasse Audience Intelligence

Book discussion club Audience in Germany

A data profile of the people who buy, follow and care about Book discussion club in Germany — modelled from more than twelve digital signal sources. Book discussion club has an estimated audience of 954,884 people in Germany.

The average Book discussion club fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wattpad, D&R, colleen hoover, with strongest over-indexing on Wattpad (14.78× the country average).

Demographically, the Book discussion club audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Book discussion club fan in Germany is more female, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wattpad.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Book discussion club profile in Germany.

Audience size
955K
in Germany
Gender
70.4%
29.6% male
Age
35.9
average years
Country rank
#6798
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Book discussion club fans

70.4% are female, 29.6% are male, average age 35.9.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Book discussion club audience in Germany
MetricValue
Female70.4%
Male29.6%
Average age35.9
Estimated audience size954,884
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Book discussion club audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Book discussion club audience comes from Germany.

Worldwide audience distribution share by country for Book discussion club
CountryShare
United States27.8%
United Kingdom8.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Book discussion club audience in Germany is strongest.

Fig. 05

Top regions by affinity

Book discussion club fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.04×
02Schleswig-Holstein~40K1.04×
03Hessen~70K1.01×
04Bremen~8K1.01×
05Rheinland-Pfalz~50K1.00×
06Sachsen~50K1.00×
07Brandenburg~30K1.00×
08Thüringen~20K1.00×
09Hamburg~20K1.00×
10Mecklenburg-Vorpommern~20K1.00×
11Niedersachsen~90K0.99×
12Bayern~200K0.98×
13Baden-Württemberg~100K0.98×
14Nordrhein-Westfalen~200K0.96×
Fig. 06

Affinity by region

Affinity by region — Book discussion club, Germany
0.96×1.00×1.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Book discussion club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Book discussion club audience
#·InterestCategoryAffinity×
01colleen hooverLiterature20.32×
02Inspirational QuotesBusiness & Career19.73×
03Dan BrownLiterature15.49×
04D&RTechnology & Electronics15.16×
05WattpadInternet & Social Media14.78×
06Young-adult fictionLiterature10.83×
07Jane AustenLiterature9.72×
08GoodreadsLiterature9.41×
09Twilight (2008 film)Movies & TV8.96×
10Romantic fantasyMovies & TV8.73×
11Detective fictionLiterature7.99×
12Cats (musical)Music & Radio7.53×
13Women's fictionLiterature6.67×
14Digital illustrationArts & Culture6.15×
15AudibleLiterature5.97×
16ThaliaShopping5.07×
17Creative writingBusiness & Career4.81×
18BooksellingLiterature4.45×
19Harry PotterMovies & TV2.73×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Book discussion club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Book discussion club audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
CreativityOPEN1.29×
ExtroversionTHRILL1.27×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Book discussion club audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
DIY MentalityTHRILL0.66×
Need for SecurityCONSERVATISM0.66×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Book discussion club have in Germany?

Book discussion club has an estimated audience of 954,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Book discussion club fans?

70.4% of Book discussion club fans are female, 29.6% are male, with an average age of 35.9 years.

03

Which brands do Book discussion club fans like most?

Book discussion club fans show strongest brand affinity for Wattpad (14.78×), D&R (15.16×), and colleen hoover (20.32×) over the country average.

04

Where do Book discussion club fans live in Germany?

Book discussion club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Book discussion club fans also like?

Beyond Book discussion club itself, the audience over-indexes on D&R (15.16×), colleen hoover (20.32×), Young-adult fiction (10.83×), and Harry Potter (2.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Book discussion club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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