Book discussion club Audience in Germany
Book discussion club has an estimated audience of 954,884 people in Germany. 70.4% are female, 29.6% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wattpad, D&R, colleen hoover, Harry Potter, Young-adult fiction.
The average Book discussion club fan in Germany is 35.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wattpad, D&R, colleen hoover, with strongest over-indexing on Wattpad (14.78× the country average). Demographically, the Book discussion club audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Book discussion club fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 35.9 |
| Estimated audience size | 954,884 |
Audience persona
The typical Book discussion club fan in Germany is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Wattpad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 114,006 | 0.74× |
| Nordrhein-Westfalen | 98,582 | 0.47× |
| Baden-Württemberg | 91,659 | 0.7× |
| Hessen | 78,099 | 1.07× |
| Berlin | 69,715 | 1.63× |
| Niedersachsen | 65,122 | 0.7× |
| Schleswig-Holstein | 60,873 | 1.78× |
| Sachsen | 49,476 | 1.06× |
| Rheinland-Pfalz | 42,645 | 0.89× |
| Brandenburg | 27,542 | 0.93× |
| Hamburg | 24,034 | 1.11× |
| Thüringen | 15,299 | 0.63× |
| Mecklenburg-Vorpommern | 13,068 | 0.72× |
| Bremen | 12,748 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wattpad | 14.78× | Internet & Social Media |
| D&R | 15.16× | Technology & Electronics |
| colleen hoover | 20.32× | Literature |
| Harry Potter | 2.73× | Movies & TV |
| Young-adult fiction | 10.83× | Literature |
| Inspirational Quotes | 19.73× | Business & Career |
| Detective fiction | 7.99× | Literature |
| Digital illustration | 6.15× | Arts & Culture |
| Goodreads | 9.41× | Literature |
| Dan Brown | 15.49× | Literature |
| Arts and music | 1.74× | Arts & Culture |
| Romantic fantasy | 8.73× | Movies & TV |
| Audible | 5.97× | Literature |
| Bookselling | 4.45× | Literature |
| Cats (musical) | 7.53× | Music & Radio |
| Twilight (2008 film) | 8.96× | Movies & TV |
| Thalia | 5.07× | Shopping |
| Creative writing | 4.81× | Business & Career |
| Women's fiction | 6.67× | Literature |
| Jane Austen | 9.72× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.81 |
| Sustainability | BALANCE | 1.72 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Sports Activity | POWER | 1.59 |
| Community Orientation | OPEN | 1.57 |
| Price Sensitivity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 8.1% |
| Japan | 4.7% |
See Book discussion club audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Book discussion club have in Germany?
Book discussion club has an estimated audience of 954,884 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Book discussion club fans?
70.4% of Book discussion club fans are female, 29.6% are male, with an average age of 35.9 years.
Which brands do Book discussion club fans like most?
Book discussion club fans show strongest brand affinity for Wattpad (14.78×), D&R (15.16×), and colleen hoover (20.32×) over the country average.
Where do Book discussion club fans live in Germany?
Book discussion club fans in Germany are most concentrated in Bayern (reach 114,006), Nordrhein-Westfalen (reach 98,582), and Baden-Württemberg (reach 91,659). These three regions account for the largest share of the active audience.
What other brands do Book discussion club fans also like?
Beyond Book discussion club itself, the audience over-indexes on D&R (15.16×), colleen hoover (20.32×), Harry Potter (2.73×), and Young-adult fiction (10.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Book discussion club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.