Women in the workforce Audience in United States

Women in the workforce logo

Women in the workforce has an estimated audience of 1,567,781 people in United States. 79.5% are female, 20.5% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, FOX23 News, Governor of Michigan, Goop, Dog breed.

The average Women in the workforce fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, FOX23 News, Governor of Michigan, with strongest over-indexing on Product design (4.34× the country average). Demographically, the Women in the workforce audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Women in the workforce fans

Demographic split for Women in the workforce audience in United States
MetricValue
Female79.5%
Male20.5%
Average age34.7
Estimated audience size1,567,781

Audience persona

The typical Women in the workforce fan in United States is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Women in the workforce in United States
RegionReachAffinity
California108,8310.63×
Texas82,0960.61×
Florida77,4550.73×
New York61,2200.7×
Pennsylvania29,4140.56×
Ohio27,4610.57×
North Carolina26,1590.55×
Illinois25,7080.49×
Michigan24,5330.6×
Georgia23,8430.49×
New Jersey22,9380.58×
Virginia21,8260.57×
Washington18,6580.59×
Indiana18,2480.64×
Maryland17,8840.66×
Tennessee17,2920.55×
Massachusetts16,6470.54×
Colorado16,2050.66×
Arizona14,1000.44×
Alabama14,0260.64×
Missouri13,2550.52×
Minnesota12,4590.55×
West Virginia12,3441.69×
Mississippi11,9620.93×
Kentucky11,9330.61×
Louisiana11,5220.57×
Arkansas11,5130.89×
Connecticut11,2710.72×
Oklahoma11,2590.65×
South Carolina10,9250.46×
Wisconsin10,4580.44×
Oregon10,4000.58×
Kansas9,8820.8×
Alaska9,8552.94×
Utah9,6920.69×
Hawaii9,4381.4×
Nevada9,2170.61×
Idaho9,1201.16×
Iowa8,6600.67×
Montana8,5911.98×
South Dakota8,4802.34×
North Dakota8,2562.56×
New Hampshire8,1371.32×
Wyoming7,9893.44×
Nebraska7,9681.01×
New Mexico7,9261.01×
Rhode Island7,8571.57×
Maine7,8531.4×
Vermont7,7282.81×
Delaware7,0361.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women in the workforce audience
BrandAffinityCategory
Product design4.34×Business & Career
FOX23 News15.67×Movies & TV
Governor of Michigan11.29×Politics & Society
Goop7.63×Internet & Social Media
Dog breed1.61×Pets & Animals
headspace11.78×Health
Fairy godmother9.24×Literature
Elsword20×Games
Cherish (group)11.77×Music & Radio
Combat sport1.7×Sports
UK garage5.79×Music & Radio
Historic site4.49×Arts & Culture
Natural rubber2.14×Cars & Mobility
Home equity1.99×Home & Garden
Google Home6.31×Technology & Electronics
Jesse Plemons3.14×Movies & TV
Hibachi7.12×Food & Beverages
Grace Slick7.93×Music & Radio
Hardik Pandya13.46×Sports
Wok5.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women in the workforce audience
TraitClusterScore
Luxury OrientationPREMIUM3.67
Risk AppetiteTHRILL2.48
Design AffinityPREMIUM2.34
SustainabilityBALANCE2
MindfulnessBALANCE1.97
IndulgenceJOY1.95

Worldwide distribution

Worldwide audience distribution share by country for Women in the workforce
CountryShare
Japan64.1%
United States9.0%
France5.4%

See Women in the workforce audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Women in the workforce have in United States?

Women in the workforce has an estimated audience of 1,567,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Women in the workforce fans?

79.5% of Women in the workforce fans are female, 20.5% are male, with an average age of 34.7 years.

Which brands do Women in the workforce fans like most?

Women in the workforce fans show strongest brand affinity for Product design (4.34×), FOX23 News (15.67×), and Governor of Michigan (11.29×) over the country average.

Where do Women in the workforce fans live in United States?

Women in the workforce fans in United States are most concentrated in California (reach 108,831), Texas (reach 82,096), and Florida (reach 77,455). These three regions account for the largest share of the active audience.

What other brands do Women in the workforce fans also like?

Beyond Women in the workforce itself, the audience over-indexes on FOX23 News (15.67×), Governor of Michigan (11.29×), Goop (7.63×), and Dog breed (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women in the workforce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.