Rascasse Audience Intelligence

Women in the workforce Audience in United States

A data profile of the people who buy, follow and care about Women in the workforce in United States — modelled from more than twelve digital signal sources. Women in the workforce has an estimated audience of 1,567,781 people in United States.

#7129among Topic in United States#1065in Politics & Society

The average Women in the workforce fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nikon, Motivational speaking, Roche Bobois, with strongest over-indexing on Nikon (11.81× the country average).

Demographically, the Women in the workforce audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women in the workforce fan in United States is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Nikon.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women in the workforce profile in United States.

Audience size
1.6M
in United States
Gender
79.5%♀
20.5% male
Age
34.7
average years
Country rank
#17174
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women in the workforce fans

79.5% are female, 20.5% are male, average age 34.7.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Women in the workforce audience in United States
MetricValue
Female79.5%
Male20.5%
Average age34.7
Estimated audience size1,567,781
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Women in the workforce audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Women in the workforce audience comes from United States.

Worldwide audience distribution share by country for Women in the workforce
CountryShare
Japan64.1%
United States9.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women in the workforce audience in United States is strongest.

Fig. 05

Top regions by affinity

Women in the workforce fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.29×
02North Dakota~4K1.28×
03Vermont~3K1.26×
04South Dakota~4K1.19×
05Montana~5K1.16×
06West Virginia~8K1.12×
07Rhode Island~5K1.09×
08Delaware~5K1.08×
09Arkansas~10K1.06×
10Hawaii~7K1.06×
11Maine~6K1.06×
12Washington, District of Columbia~5K1.06×
13New Hampshire~6K1.04×
14Kansas~10K1.03×
15Idaho~8K1.01×
16New Mexico~8K1.00×
17Nebraska~8K0.99×
18Mississippi~10K0.98×
19Iowa~10K0.95×
20Missouri~20K0.94×
21Kentucky~20K0.94×
22Connecticut~10K0.94×
23Utah~10K0.94×
24South Carolina~20K0.92×
25Wisconsin~20K0.92×
26Alabama~20K0.92×
27Oklahoma~20K0.92×
28Michigan~40K0.91×
29Louisiana~20K0.91×
30Oregon~20K0.90×
31Nevada~10K0.90×
32Indiana~30K0.89×
33Texas~100K0.86×
34Pennsylvania~50K0.86×
35Washington~30K0.86×
36Tennessee~30K0.86×
37Maryland~20K0.86×
38Colorado~20K0.86×
39Minnesota~20K0.86×
40Virginia~30K0.85×
41North Carolina~40K0.84×
42New Jersey~30K0.84×
43Arizona~30K0.84×
44Georgia~40K0.83×
45Massachusetts~30K0.83×
46Illinois~40K0.82×
47Ohio~40K0.82×
48Florida~80K0.80×
49California~100K0.74×
50New York~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Women in the workforce, United States
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women in the workforce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women in the workforce audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden20.00×
02International educationBusiness & Career12.04×
03NikonTechnology & Electronics11.81×
04CanonTechnology & Electronics10.18×
05Gender studiesPolitics & Society9.75×
06Motivational speakingBusiness & Career4.91×
07InnovationBusiness & Career3.75×
08Self-loveHealth2.88×
09EtsyFashion & Accessoires2.72×
10NordstromShopping2.60×
11HandbagsFashion & Accessoires2.45×
12IKEAHome & Garden2.34×
13Planet FitnessSports2.21×
14VeganismFood & Beverages2.21×
15PinterestInternet & Social Media2.15×
16Beauty salonsBeauty & Wellness2.12×
17WineFood & Beverages2.05×
18Home improvementHome & Garden1.78×
19Alcoholic beveragesFood & Beverages1.69×
20CookingFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women in the workforce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women in the workforce audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.41×
Pet OwnershipJOY2.00×
MindfulnessBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women in the workforce audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
DIY MentalityTHRILL1.05×
SpiritualityBALANCE1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women in the workforce have in United States?

Women in the workforce has an estimated audience of 1,567,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women in the workforce fans?

79.5% of Women in the workforce fans are female, 20.5% are male, with an average age of 34.7 years.

03

Which brands do Women in the workforce fans like most?

Women in the workforce fans show strongest brand affinity for Nikon (11.81×), Motivational speaking (4.91×), and Roche Bobois (20×) over the country average.

04

Where do Women in the workforce fans live in United States?

Women in the workforce fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Women in the workforce fans also like?

Beyond Women in the workforce itself, the audience over-indexes on Motivational speaking (4.91×), Roche Bobois (20×), Canon (10.18×), and International education (12.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Women in the workforce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women in the workforce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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