Rascasse Audience Intelligence

Women in the workforce Audience in Germany

A data profile of the people who buy, follow and care about Women in the workforce in Germany — modelled from more than twelve digital signal sources. Women in the workforce has an estimated audience of 463,454 people in Germany.

#4867among Topic in Germany#596in Politics & Society

The average Women in the workforce fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Anne Hathaway, with strongest over-indexing on Telegram (21.21× the country average).

Demographically, the Women in the workforce audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Women in the workforce fan in Germany is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women in the workforce profile in Germany.

Audience size
463K
in Germany
Gender
67.0%♀
33.0% male
Age
39.0
average years
Country rank
#12490
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women in the workforce fans

67.0% are female, 33.0% are male, average age 39.0.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Women in the workforce audience in Germany
MetricValue
Female67.0%
Male33.0%
Average age39.0
Estimated audience size463,454
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Women in the workforce audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4916%
50+24%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Women in the workforce audience comes from Germany.

Worldwide audience distribution share by country for Women in the workforce
CountryShare
Japan64.1%
United States9.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women in the workforce audience in Germany is strongest.

Fig. 05

Top regions by affinity

Women in the workforce fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.37×
02Saarland~7K1.23×
03Sachsen~30K1.12×
04Mecklenburg-Vorpommern~9K1.04×
05Thüringen~10K1.03×
06Hamburg~10K1.02×
07Sachsen-Anhalt~10K1.00×
08Rheinland-Pfalz~20K0.95×
09Brandenburg~10K0.95×
10Schleswig-Holstein~20K0.94×
11Berlin~20K0.89×
12Niedersachsen~40K0.88×
13Baden-Württemberg~50K0.82×
14Hessen~30K0.82×
15Nordrhein-Westfalen~80K0.79×
16Bayern~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Women in the workforce, Germany
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women in the workforce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women in the workforce audience
#·InterestCategoryAffinity×
01Natural Home remediesHealth79.88×
02Wales national football teamSports36.15×
03Same-sex marriageKids & Family34.98×
04Climate engineeringBusiness & Career33.92×
05Love ActuallyMovies & TV31.85×
06Tibetan BuddhismPolitics & Society31.44×
07World Economic ForumPolitics & Society30.18×
08Ramadan (calendar month)Politics & Society28.73×
09Scotland national football teamSports26.14×
10Sustainable businessBusiness & Career24.77×
11Ukraine national football teamSports24.31×
12International Olympic CommitteeSports22.03×
13TelegramInternet & Social Media21.21×
14Anne HathawayMovies & TV19.83×
15Small Business AdministrationBusiness & Career19.24×
16Earth DayPolitics & Society18.97×
17TrelloInternet & Social Media18.88×
18New Year's EveHome & Garden17.40×
19FundraisingBusiness & Career11.10×
20Frauen-BundesligaSports9.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women in the workforce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women in the workforce audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.15×
Social Media UsageJOY2.07×
Risk AppetiteTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women in the workforce audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Price SensitivityPREMIUM0.63×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women in the workforce have in Germany?

Women in the workforce has an estimated audience of 463,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Women in the workforce fans?

67.0% of Women in the workforce fans are female, 33.0% are male, with an average age of 39.0 years.

03

Which brands do Women in the workforce fans like most?

Women in the workforce fans show strongest brand affinity for Telegram (21.21×), Love Actually (31.85×), and Anne Hathaway (19.83×) over the country average.

04

Where do Women in the workforce fans live in Germany?

Women in the workforce fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Women in the workforce fans also like?

Beyond Women in the workforce itself, the audience over-indexes on Love Actually (31.85×), Anne Hathaway (19.83×), Ramadan (calendar month) (28.73×), and Wales national football team (36.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Women in the workforce audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Women in the workforce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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