Women in the workforce Audience in Germany
Women in the workforce has an estimated audience of 463,454 people in Germany. 67.0% are female, 33.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Love Actually, Small Business Administration, Anne Hathaway, Primeira Liga, Same-sex marriage.
The average Women in the workforce fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Love Actually, Small Business Administration, Anne Hathaway, with strongest over-indexing on Love Actually (20.03× the country average). Demographically, the Women in the workforce audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Women in the workforce fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 39.0 |
| Estimated audience size | 463,454 |
Audience persona
The typical Women in the workforce fan in Germany is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,528 | 0.74× |
| Baden-Württemberg | 49,707 | 0.79× |
| Bayern | 43,579 | 0.58× |
| Niedersachsen | 39,657 | 0.88× |
| Hessen | 23,162 | 0.66× |
| Sachsen | 17,119 | 0.75× |
| Berlin | 15,507 | 0.75× |
| Rheinland-Pfalz | 14,615 | 0.63× |
| Thüringen | 13,309 | 1.13× |
| Schleswig-Holstein | 12,517 | 0.75× |
| Sachsen-Anhalt | 12,338 | 1.03× |
| Brandenburg | 11,980 | 0.83× |
| Mecklenburg-Vorpommern | 10,851 | 1.23× |
| Hamburg | 10,771 | 1.03× |
| Saarland | 10,274 | 1.81× |
| Bremen | 9,578 | 2.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 20.03× | Movies & TV |
| Small Business Administration | 19.33× | Business & Career |
| Anne Hathaway | 11.15× | Movies & TV |
| Primeira Liga | 20× | Sports |
| Same-sex marriage | 21.96× | Kids & Family |
| Croatia national football team | 17.66× | Sports |
| Scotland national football team | 19.04× | Sports |
| SpVgg Greuther Fürth | 12.63× | Sports |
| 2. Bundesliga | 3.7× | Sports |
| Love & Sex | 7.09× | Kids & Family |
| Poland national football team | 16.91× | Sports |
| Home Alone | 20.17× | Movies & TV |
| Open water swimming | 21.33× | Sports |
| Hugendubel | 5.65× | Shopping |
| Sustainable consumption | 10.85× | Food & Beverages |
| 2.89× | Internet & Social Media | |
| Telegram | 4.96× | Internet & Social Media |
| SV Werder Bremen | 2.89× | Sports |
| Gender-neutral language | 20× | Politics & Society |
| Property finder | 4.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.77 |
| Early Adopter Mentality | POWER | 1.72 |
| Sports Activity | POWER | 1.62 |
| Risk Appetite | THRILL | 1.54 |
| Career Orientation | POWER | 1.46 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 64.1% |
| United States | 9.0% |
| France | 5.4% |
See Women in the workforce audiences in other countries
- Women in the workforce — United States
- Women in the workforce — United Kingdom
- Women in the workforce — France
- Women in the workforce — Italy
- Women in the workforce — Spain
- Women in the workforce — Brazil
- Women in the workforce — Japan
- Women in the workforce — South Korea
- Women in the workforce — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Women in the workforce have in Germany?
Women in the workforce has an estimated audience of 463,454 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Women in the workforce fans?
67.0% of Women in the workforce fans are female, 33.0% are male, with an average age of 39.0 years.
Which brands do Women in the workforce fans like most?
Women in the workforce fans show strongest brand affinity for Love Actually (20.03×), Small Business Administration (19.33×), and Anne Hathaway (11.15×) over the country average.
Where do Women in the workforce fans live in Germany?
Women in the workforce fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,528), Baden-Württemberg (reach 49,707), and Bayern (reach 43,579). These three regions account for the largest share of the active audience.
What other brands do Women in the workforce fans also like?
Beyond Women in the workforce itself, the audience over-indexes on Small Business Administration (19.33×), Anne Hathaway (11.15×), Primeira Liga (20×), and Same-sex marriage (21.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women in the workforce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.