Primeira Liga Audience in Germany
Primeira Liga has an estimated audience of 571,313 people in Germany. 60.1% are female, 39.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, S.L. Benfica, RB Leipzig, VfB Stuttgart, Ligue 1.
The average Primeira Liga fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, S.L. Benfica, RB Leipzig, with strongest over-indexing on Borussia Dortmund (5.23× the country average). Demographically, the Primeira Liga audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of Primeira Liga fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.3 |
| Estimated audience size | 571,313 |
Audience persona
The typical Primeira Liga fan in Germany is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,316 | 1.21× |
| Baden-Württemberg | 120,381 | 1.54× |
| Bayern | 82,416 | 0.9× |
| Hessen | 48,116 | 1.11× |
| Niedersachsen | 47,730 | 0.86× |
| Rheinland-Pfalz | 36,012 | 1.26× |
| Schleswig-Holstein | 26,252 | 1.28× |
| Sachsen | 20,004 | 0.71× |
| Hamburg | 19,828 | 1.54× |
| Berlin | 18,768 | 0.73× |
| Thüringen | 9,832 | 0.68× |
| Brandenburg | 9,691 | 0.55× |
| Sachsen-Anhalt | 9,391 | 0.63× |
| Saarland | 7,865 | 1.12× |
| Bremen | 6,601 | 1.35× |
| Mecklenburg-Vorpommern | 5,795 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 5.23× | Sports |
| S.L. Benfica | 31.99× | Sports |
| RB Leipzig | 9.65× | Sports |
| VfB Stuttgart | 6.97× | Sports |
| Ligue 1 | 13.28× | Sports |
| Tipico | 7.27× | Games |
| La Liga | 9.02× | Sports |
| Arminia Bielefeld | 11.2× | Sports |
| Thierry Henry | 45.11× | Sports |
| FIFA World Cup | 4.45× | Sports |
| SV Werder Bremen | 5.02× | Sports |
| VfL Bochum | 9.55× | Sports |
| UEFA Champions League | 4.31× | Sports |
| Premier League | 6.64× | Sports |
| Bayer 04 Leverkusen | 9.11× | Sports |
| Tottenham Hotspur F.C. | 9.87× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| Eintracht Frankfurt | 4.82× | Sports |
| Argentina national football team | 15.45× | Sports |
| 1. FC Union Berlin | 11.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.18 |
| Early Adopter Mentality | POWER | 1.71 |
| Risk Appetite | THRILL | 1.55 |
| Convenience Orientation | PREMIUM | 1.51 |
| Patriotism | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.4% |
| United States | 12.5% |
| Portugal | 8.4% |
See Primeira Liga audiences in other countries
More Sports audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Primeira Liga have in Germany?
Primeira Liga has an estimated audience of 571,313 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Primeira Liga fans?
60.1% of Primeira Liga fans are female, 39.9% are male, with an average age of 39.3 years.
Which brands do Primeira Liga fans like most?
Primeira Liga fans show strongest brand affinity for Borussia Dortmund (5.23×), S.L. Benfica (31.99×), and RB Leipzig (9.65×) over the country average.
Where do Primeira Liga fans live in Germany?
Primeira Liga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,316), Baden-Württemberg (reach 120,381), and Bayern (reach 82,416). These three regions account for the largest share of the active audience.
What other brands do Primeira Liga fans also like?
Beyond Primeira Liga itself, the audience over-indexes on S.L. Benfica (31.99×), RB Leipzig (9.65×), VfB Stuttgart (6.97×), and Ligue 1 (13.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Primeira Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.