Rascasse Audience Intelligence

Primeira Liga Audience in Germany

A data profile of the people who buy, follow and care about Primeira Liga in Germany — modelled from more than twelve digital signal sources. Primeira Liga has an estimated audience of 570,973 people in Germany.

#135among Event in Germany#821in Sports

The average Primeira Liga fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include S.L. Benfica, RB Leipzig, UEFA European Championship, with strongest over-indexing on S.L. Benfica (31.45× the country average).

Demographically, the Primeira Liga audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Primeira Liga fan in Germany is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for S.L. Benfica.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primeira Liga profile in Germany.

Audience size
571K
in Germany
Gender
60.1%♀
39.9% male
Age
39.3
average years
Country rank
#10536
Event in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primeira Liga fans

60.1% are female, 39.9% are male, average age 39.3.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Primeira Liga audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age39.3
Estimated audience size570,973
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Primeira Liga audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4929%
50+15%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Primeira Liga audience comes from Germany.

Worldwide audience distribution share by country for Primeira Liga
CountryShare
United Kingdom21.1%
United States12.3%
Portugal8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primeira Liga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Primeira Liga fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.53×
02Bremen~7K1.44×
03Rheinland-Pfalz~40K1.40×
04Hamburg~20K1.40×
05Schleswig-Holstein~30K1.26×
06Nordrhein-Westfalen~100K1.19×
07Hessen~50K1.09×
08Saarland~7K1.05×
09Bayern~80K0.86×
10Niedersachsen~50K0.84×
11Berlin~20K0.77×
12Sachsen-Anhalt~10K0.74×
13Thüringen~10K0.74×
14Sachsen~20K0.71×
15Mecklenburg-Vorpommern~7K0.66×
16Brandenburg~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Primeira Liga, Germany
0.65×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primeira Liga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primeira Liga audience
#·InterestCategoryAffinity×
01S.L. BenficaSports31.45×
02Everton F.C.Sports22.62×
03UEFA European ChampionshipSports16.33×
04Lothar MatthäusSports15.89×
05SpVgg Greuther FürthSports14.72×
06Argentina national football teamSports13.88×
071. FC Union BerlinSports13.69×
08Arminia BielefeldSports12.96×
09Frauen-BundesligaSports12.61×
10VfL BochumSports11.96×
11Ligue 1Sports11.47×
12RB LeipzigSports8.82×
13SC FreiburgSports8.39×
14Paris Saint-GermainSports8.04×
15VfL WolfsburgSports7.61×
16La LigaSports6.86×
17Borussia MönchengladbachSports6.62×
18TipicoGames6.02×
19VfB StuttgartSports5.04×
20Borussia DortmundSports3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primeira Liga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primeira Liga audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.17×
Risk AppetiteTHRILL2.16×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primeira Liga audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.43×
Design AffinityPREMIUM0.47×
CreativityOPEN0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primeira Liga have in Germany?

Primeira Liga has an estimated audience of 570,973 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Primeira Liga fans?

60.1% of Primeira Liga fans are female, 39.9% are male, with an average age of 39.3 years.

03

Which brands do Primeira Liga fans like most?

Primeira Liga fans show strongest brand affinity for S.L. Benfica (31.45×), RB Leipzig (8.82×), and UEFA European Championship (16.33×) over the country average.

04

Where do Primeira Liga fans live in Germany?

Primeira Liga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Primeira Liga fans also like?

Beyond Primeira Liga itself, the audience over-indexes on RB Leipzig (8.82×), UEFA European Championship (16.33×), VfL Bochum (11.96×), and Frauen-Bundesliga (12.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Primeira Liga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Primeira Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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