Rascasse Audience Intelligence

Primeira Liga Audience in United States

A data profile of the people who buy, follow and care about Primeira Liga in United States — modelled from more than twelve digital signal sources. Primeira Liga has an estimated audience of 1,306,604 people in United States.

#231among Event in United States#1789in Sports

The average Primeira Liga fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Massachusetts.

Top brand affinities include Leicester City F.C., FIFA Club World Cup, UEFA European Championship, with strongest over-indexing on Leicester City F.C. (64.33× the country average).

Demographically, the Primeira Liga audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Primeira Liga fan in United States is more male, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Leicester City F.C..

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primeira Liga profile in United States.

Audience size
1.3M
in United States
Gender
33.3%♀
66.7% male
Age
36.0
average years
Country rank
#19643
Event in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primeira Liga fans

33.3% are female, 66.7% are male, average age 36.0.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Primeira Liga audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.0
Estimated audience size1,306,604
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Primeira Liga audience in United States
Age bracketShare%
16-1920%
20-2929%
30-3924%
40-4916%
50+12%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Primeira Liga audience comes from United States.

Worldwide audience distribution share by country for Primeira Liga
CountryShare
United Kingdom21.1%
United States12.3%
Portugal8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primeira Liga audience in United States is strongest.

Fig. 05

Top regions by affinity

Primeira Liga fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K7.48×
02Massachusetts~100K5.49×
03New Jersey~100K3.57×
04Connecticut~40K3.15×
05Florida~200K1.77×
06Maryland~30K1.28×
07New York~90K1.26×
08Washington, District of Columbia~5K1.24×
09California~200K1.20×
10Vermont~3K1.13×
11Nevada~10K1.04×
12Virginia~30K0.99×
13New Hampshire~5K0.97×
14Texas~100K0.93×
15New Mexico~6K0.88×
16Alaska~2K0.88×
17North Dakota~2K0.86×
18South Dakota~3K0.85×
19Montana~3K0.84×
20Delaware~3K0.84×
21Illinois~40K0.83×
22Utah~10K0.82×
23North Carolina~30K0.80×
24Washington~20K0.80×
25West Virginia~5K0.80×
26Nebraska~5K0.79×
27Hawaii~4K0.78×
28Maine~4K0.78×
29Arizona~20K0.75×
30Oregon~10K0.75×
31Idaho~5K0.75×
32Louisiana~10K0.74×
33Mississippi~8K0.74×
34Georgia~30K0.73×
35Iowa~8K0.72×
36Arkansas~8K0.71×
37Alabama~10K0.70×
38Colorado~10K0.69×
39Kansas~7K0.68×
40South Carolina~10K0.66×
41Kentucky~10K0.64×
42Ohio~30K0.63×
43Tennessee~20K0.63×
44Indiana~20K0.63×
45Oklahoma~9K0.63×
46Pennsylvania~30K0.59×
47Minnesota~10K0.57×
48Wisconsin~10K0.56×
49Missouri~10K0.55×
50Michigan~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Primeira Liga, United States
0.47×1.00×7.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primeira Liga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primeira Liga audience
#·InterestCategoryAffinity×
01Arminia BielefeldSports250.00×
02Leroy SanéSports135.71×
031. FC Union BerlinSports78.57×
04SC FreiburgSports77.08×
05Watford F.C.Sports72.87×
06Bayer 04 LeverkusenSports66.92×
07Leicester City F.C.Sports64.33×
08UEFA European ChampionshipSports61.40×
09Southampton F.C.Sports58.56×
10West Ham United F.C.Sports54.04×
11Robert LewandowskiSports46.51×
12FIFA Club World CupSports45.96×
13FC Schalke 04Sports38.14×
14Ligue 1Sports37.50×
15Borussia DortmundSports37.50×
16Mohamed SalahSports36.63×
17Thierry HenrySports34.07×
18Germany national football teamSports30.88×
19Tottenham Hotspur F.C.Sports23.67×
20Paris Saint-GermainSports20.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primeira Liga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primeira Liga audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.56×
Convenience OrientationPREMIUM1.55×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primeira Liga audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.55×
Pet OwnershipJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primeira Liga have in United States?

Primeira Liga has an estimated audience of 1,306,604 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Primeira Liga fans?

33.3% of Primeira Liga fans are female, 66.7% are male, with an average age of 36.0 years.

03

Which brands do Primeira Liga fans like most?

Primeira Liga fans show strongest brand affinity for Leicester City F.C. (64.33×), FIFA Club World Cup (45.96×), and UEFA European Championship (61.4×) over the country average.

04

Where do Primeira Liga fans live in United States?

Primeira Liga fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Primeira Liga fans also like?

Beyond Primeira Liga itself, the audience over-indexes on FIFA Club World Cup (45.96×), UEFA European Championship (61.4×), Ligue 1 (37.5×), and Borussia Dortmund (37.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Primeira Liga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Primeira Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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