Primeira Liga Audience in United States

Primeira Liga logo

Primeira Liga has an estimated audience of 1,307,607 people in United States. 33.3% are female, 66.7% are male, average age 36.0. Top regions: California, Massachusetts, Florida. Top brand affinities: FC Bayern Munich, Borussia Dortmund, Leicester City F.C., Arsenal F.C., FIFA World Cup.

The average Primeira Liga fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Massachusetts, Florida. Top brand affinities include FC Bayern Munich, Borussia Dortmund, Leicester City F.C., with strongest over-indexing on FC Bayern Munich (19.94× the country average). Demographically, the Primeira Liga audience skews more male with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Primeira Liga fans

Demographic split for Primeira Liga audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.0
Estimated audience size1,307,607

Audience persona

The typical Primeira Liga fan in United States is more male, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Primeira Liga in United States
RegionReachAffinity
California196,5531.37×
Massachusetts159,3596.19×
Florida137,0111.55×
New Jersey128,0423.85×
Texas109,8610.98×
New York99,1341.36×
Connecticut46,8613.57×
Illinois34,8720.8×
Rhode Island33,0667.94×
North Carolina31,6840.81×
Virginia31,3230.98×
Maryland28,8661.28×
Georgia28,3710.7×
Pennsylvania25,7790.59×
Ohio19,8810.49×
Washington19,0460.73×
Arizona18,8940.71×
Tennessee14,8940.57×
Indiana12,7510.53×
Nevada12,2270.97×
Colorado12,0550.58×
Oregon11,3930.76×
South Carolina10,9430.56×
Michigan10,4930.31×
Utah9,3050.79×
Alabama8,4420.46×
Kentucky7,9950.49×
Missouri7,6050.36×
Wisconsin7,4650.38×
Louisiana7,1380.42×
Minnesota6,9650.37×
Iowa6,0170.56×
Washington, District of Columbia5,4151.38×
Oklahoma4,9230.34×
Arkansas4,3630.41×
New Hampshire4,1120.8×
Kansas4,1050.4×
Nebraska3,7120.57×
New Mexico3,6300.55×
Idaho2,6640.41×
Delaware2,2780.63×
Mississippi1,9830.18×
Vermont1,9530.85×
Maine1,6120.34×
Hawaii1,5820.28×
West Virginia1,3260.22×
South Dakota1,0040.33×
Alaska9340.33×
North Dakota9130.34×
Montana8820.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primeira Liga audience
BrandAffinityCategory
FC Bayern Munich19.94×Sports
Borussia Dortmund51.37×Sports
Leicester City F.C.62.5×Sports
Arsenal F.C.28.13×Sports
FIFA World Cup8.33×Sports
Paris Saint-Germain21×Sports
Leroy Sané130.91×Sports
Inter Milan21.84×Sports
Manchester City F.C.15.84×Sports
Tottenham Hotspur F.C.25.8×Sports
Robert Lewandowski52.37×Sports
Mohamed Salah49.41×Sports
Manchester United F.C.11.58×Sports
Bayer 04 Leverkusen55.64×Sports
West Ham United F.C.52.99×Sports
Premier League11.22×Sports
Juventus F.C.17.61×Sports
Southampton F.C.51.33×Sports
A.C. Milan16.68×Sports
La Liga12.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primeira Liga audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.08
Family OrientationCONSERVATISM1.75
Risk AppetiteTHRILL1.57
Urban LifestyleOPEN1.47
Early Adopter MentalityPOWER1.4
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Primeira Liga
CountryShare
United Kingdom21.4%
United States12.5%
Portugal8.4%

See Primeira Liga audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Primeira Liga have in United States?

Primeira Liga has an estimated audience of 1,307,607 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Primeira Liga fans?

33.3% of Primeira Liga fans are female, 66.7% are male, with an average age of 36.0 years.

Which brands do Primeira Liga fans like most?

Primeira Liga fans show strongest brand affinity for FC Bayern Munich (19.94×), Borussia Dortmund (51.37×), and Leicester City F.C. (62.5×) over the country average.

Where do Primeira Liga fans live in United States?

Primeira Liga fans in United States are most concentrated in California (reach 196,553), Massachusetts (reach 159,359), and Florida (reach 137,011). These three regions account for the largest share of the active audience.

What other brands do Primeira Liga fans also like?

Beyond Primeira Liga itself, the audience over-indexes on Borussia Dortmund (51.37×), Leicester City F.C. (62.5×), Arsenal F.C. (28.13×), and FIFA World Cup (8.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primeira Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.