Rascasse Audience Intelligence

Gregg Popovich Audience in United States

A data profile of the people who buy, follow and care about Gregg Popovich in United States — modelled from more than twelve digital signal sources. Gregg Popovich has an estimated audience of 1,384,311 people in United States.

#215among Basketball in United States#3885among Person in United States#1711in Sports

The average Gregg Popovich fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Tobias Harris, Reggie Jackson, Kevin Love, with strongest over-indexing on Tobias Harris (534.69× the country average).

Demographically, the Gregg Popovich audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gregg Popovich fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gregg Popovich profile in United States.

Audience size
1.4M
in United States
Gender
42.2%♀
57.8% male
Age
40.5
average years
Country rank
#18839
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gregg Popovich fans

42.2% are female, 57.8% are male, average age 40.5.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Gregg Popovich audience in United States
MetricValue
Female42.2%
Male57.8%
Average age40.5
Estimated audience size1,384,311
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Gregg Popovich audience in United States
Age bracketShare%
16-197%
20-2927%
30-3927%
40-4922%
50+17%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Gregg Popovich audience comes from United States.

Worldwide audience distribution share by country for Gregg Popovich
CountryShare
United States83.8%
France5.7%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gregg Popovich audience in United States is strongest.

Fig. 05

Top regions by affinity

Gregg Popovich fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.38×
02New York~100K1.29×
03Oklahoma~20K1.27×
04California~200K1.23×
05Connecticut~20K1.23×
06Illinois~60K1.22×
07Massachusetts~30K1.21×
08Washington, District of Columbia~5K1.21×
09New Jersey~40K1.19×
10Indiana~30K1.19×
11Ohio~50K1.10×
12Oregon~20K1.08×
13Louisiana~20K1.07×
14Maryland~30K1.06×
15Nevada~10K1.05×
16Pennsylvania~50K1.04×
17Minnesota~20K1.03×
18Kentucky~20K1.02×
19Georgia~40K1.01×
20Virginia~30K1.00×
21Colorado~20K1.00×
22Tennessee~30K0.98×
23Wisconsin~20K0.98×
24North Carolina~40K0.97×
25Michigan~40K0.97×
26Utah~10K0.97×
27Maine~5K0.97×
28Rhode Island~4K0.97×
29Hawaii~6K0.96×
30Delaware~4K0.96×
31Mississippi~10K0.94×
32Arkansas~10K0.94×
33Florida~90K0.92×
34Kansas~10K0.91×
35North Dakota~3K0.91×
36Arizona~30K0.90×
37Iowa~10K0.90×
38Nebraska~6K0.90×
39Washington~20K0.89×
40Missouri~20K0.87×
41South Carolina~20K0.86×
42New Hampshire~5K0.86×
43South Dakota~3K0.86×
44Alabama~20K0.84×
45New Mexico~6K0.84×
46Montana~3K0.81×
47West Virginia~5K0.80×
48Alaska~2K0.80×
49Vermont~2K0.80×
50Idaho~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Gregg Popovich, United States
0.74×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gregg Popovich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gregg Popovich audience
#·InterestCategoryAffinity×
01Reggie JacksonSports736.49×
02Tobias HarrisSports534.69×
03Kevin LoveSports263.53×
04Dwight HowardSports201.60×
05Slam Dunk ContestSports188.71×
06Gordon HaywardSports149.40×
07Dirk NowitzkiSports117.11×
08Damian LillardSports99.41×
09Paul GeorgeSports58.21×
10DeMar DeRozanSports50.53×
11Kawhi LeonardSports45.14×
12StubHubTravel & Leisure41.19×
13Carmelo AnthonySports27.00×
14EA SportsGames24.33×
15Chris PaulSports23.20×
16San Antonio SpursSports20.43×
17Sharon OsbourneMovies & TV20.00×
18Nathan FillionMovies & TV17.92×
19Winona RyderMovies & TV15.88×
20Giannis AntetokounmpoSports12.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gregg Popovich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gregg Popovich audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
SpiritualityBALANCE1.45×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gregg Popovich audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Pet OwnershipJOY0.69×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gregg Popovich have in United States?

Gregg Popovich has an estimated audience of 1,384,311 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gregg Popovich fans?

42.2% of Gregg Popovich fans are female, 57.8% are male, with an average age of 40.5 years.

03

Which brands do Gregg Popovich fans like most?

Gregg Popovich fans show strongest brand affinity for Tobias Harris (534.69×), Reggie Jackson (736.49×), and Kevin Love (263.53×) over the country average.

04

Where do Gregg Popovich fans live in United States?

Gregg Popovich fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gregg Popovich fans also like?

Beyond Gregg Popovich itself, the audience over-indexes on Reggie Jackson (736.49×), Kevin Love (263.53×), Dwight Howard (201.6×), and Damian Lillard (99.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gregg Popovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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