Gregg Popovich Audience in United States

Gregg Popovich has an estimated audience of 1,381,685 people in United States. 42.2% are female, 57.8% are male, average age 40.5. Top regions: Texas, California, New York. Top brand affinities: Dwight Howard, Reggie Jackson, Dirk Nowitzki, Kevin Love, Tobias Harris.

The average Gregg Popovich fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Dwight Howard, Reggie Jackson, Dirk Nowitzki, with strongest over-indexing on Dwight Howard (147.1× the country average). Demographically, the Gregg Popovich audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Gregg Popovich fans

Demographic split for Gregg Popovich audience in United States
MetricValue
Female42.2%
Male57.8%
Average age40.5
Estimated audience size1,381,685

Audience persona

The typical Gregg Popovich fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Dwight Howard.

Top regions in United States

Top regions ranked by reach for Gregg Popovich in United States
RegionReachAffinity
Texas305,1952.57×
California207,0291.36×
New York94,5791.22×
Florida87,0470.93×
Illinois56,6821.23×
Pennsylvania50,0431.08×
Ohio49,5801.16×
Georgia43,1291.01×
North Carolina40,7820.98×
New Jersey38,6901.1×
Massachusetts35,0021.29×
Michigan33,8010.94×
Virginia33,1250.98×
Indiana30,9291.23×
Tennessee28,4191.03×
Washington25,6490.93×
Maryland24,5861.03×
Colorado23,3991.07×
Arizona22,4910.8×
Minnesota20,7001.05×
Wisconsin20,5330.99×
Oklahoma20,1741.31×
Missouri19,2510.86×
Louisiana18,6591.05×
Kentucky18,3811.06×
Oregon18,3761.16×
South Carolina17,3770.84×
Connecticut16,5261.19×
Nevada15,3861.15×
Utah12,8651.04×
Alabama12,6970.66×
Arkansas10,8700.95×
Mississippi10,2280.9×
Iowa10,1730.89×
Kansas9,8640.91×
Nebraska6,2950.91×
New Mexico5,5220.8×
Washington, District of Columbia5,3011.28×
Hawaii5,2410.88×
Maine4,9361×
Idaho4,7790.69×
New Hampshire4,5990.84×
West Virginia4,4870.7×
Rhode Island4,1430.94×
Delaware3,1970.84×
Montana2,6800.7×
South Dakota2,5110.79×
North Dakota2,3270.82×
Vermont1,7250.71×
Alaska1,6070.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gregg Popovich audience
BrandAffinityCategory
Dwight Howard147.1×Sports
Reggie Jackson197.14×Sports
Dirk Nowitzki128.55×Sports
Kevin Love113.21×Sports
Tobias Harris144.6×Sports
San Antonio Spurs25.11×Sports
Carmelo Anthony32.4×Sports
Damian Lillard35.25×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven64.95×Sports
StubHub16.03×Travel & Leisure
Sharon Osbourne20×Movies & TV
Allen Iverson29.05×Sports
Chris Paul22.11×Sports
Nathan Fillion20×Movies & TV
Microblogging12.67×Technology & Electronics
DeMar DeRozan36.31×Sports
Derrick Rose30.6×Sports
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gregg Popovich audience
TraitClusterScore
Risk AppetiteTHRILL1.93
Luxury OrientationPREMIUM1.81
LGBTQ+ IdentityOPEN1.38
Early Adopter MentalityPOWER1.35
Social Media UsageJOY1.27
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Gregg Popovich
CountryShare
United States78.9%
France8.4%
Germany4.2%

See Gregg Popovich audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Gregg Popovich have in United States?

Gregg Popovich has an estimated audience of 1,381,685 people in United States, concentrated in Texas and California.

What is the gender split and age of Gregg Popovich fans?

42.2% of Gregg Popovich fans are female, 57.8% are male, with an average age of 40.5 years.

Which brands do Gregg Popovich fans like most?

Gregg Popovich fans show strongest brand affinity for Dwight Howard (147.1×), Reggie Jackson (197.14×), and Dirk Nowitzki (128.55×) over the country average.

Where do Gregg Popovich fans live in United States?

Gregg Popovich fans in United States are most concentrated in Texas (reach 305,195), California (reach 207,029), and New York (reach 94,579). These three regions account for the largest share of the active audience.

What other brands do Gregg Popovich fans also like?

Beyond Gregg Popovich itself, the audience over-indexes on Reggie Jackson (197.14×), Dirk Nowitzki (128.55×), Kevin Love (113.21×), and Tobias Harris (144.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gregg Popovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.