Vigo Audience in United States
Vigo has an estimated audience of 365,127 people in United States. 52.3% are female, 47.7% are male, average age 37.1. Top regions: California, Florida, New York. Top brand affinities: Nationality, Historic site, Nurse educator, INQUIRER.net, South Yorkshire.
The average Vigo fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Nationality, Historic site, Nurse educator, with strongest over-indexing on Nationality (8.48× the country average). Demographically, the Vigo audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Vigo fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.1 |
| Estimated audience size | 365,127 |
Audience persona
The typical Vigo fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 88,669 | 2.21× |
| Florida | 51,492 | 2.08× |
| New York | 39,253 | 1.92× |
| Texas | 35,959 | 1.15× |
| Illinois | 27,107 | 2.23× |
| New Jersey | 16,463 | 1.77× |
| Georgia | 12,491 | 1.11× |
| North Carolina | 12,020 | 1.09× |
| Pennsylvania | 11,497 | 0.94× |
| Virginia | 10,681 | 1.2× |
| Massachusetts | 10,482 | 1.46× |
| Washington | 8,264 | 1.13× |
| Ohio | 8,053 | 0.72× |
| Indiana | 7,994 | 1.2× |
| Maryland | 7,555 | 1.2× |
| Tennessee | 7,341 | 1× |
| Michigan | 7,076 | 0.74× |
| Colorado | 6,411 | 1.11× |
| Arizona | 6,327 | 0.85× |
| Minnesota | 6,114 | 1.17× |
| South Carolina | 5,761 | 1.05× |
| Connecticut | 4,487 | 1.23× |
| Oregon | 4,471 | 1.07× |
| Wisconsin | 4,406 | 0.8× |
| Missouri | 3,851 | 0.65× |
| Nevada | 3,461 | 0.98× |
| Alabama | 3,322 | 0.65× |
| Louisiana | 3,172 | 0.67× |
| Utah | 3,053 | 0.93× |
| Oklahoma | 2,930 | 0.72× |
| Kentucky | 2,741 | 0.6× |
| Washington, District of Columbia | 2,380 | 2.17× |
| New Mexico | 1,902 | 1.04× |
| Kansas | 1,828 | 0.64× |
| Mississippi | 1,784 | 0.59× |
| Iowa | 1,776 | 0.59× |
| Arkansas | 1,734 | 0.58× |
| Idaho | 1,636 | 0.89× |
| Nebraska | 1,523 | 0.83× |
| Rhode Island | 1,410 | 1.21× |
| New Hampshire | 1,100 | 0.76× |
| Hawaii | 954 | 0.61× |
| Maine | 915 | 0.7× |
| West Virginia | 759 | 0.45× |
| Montana | 721 | 0.71× |
| Delaware | 705 | 0.7× |
| Vermont | 486 | 0.76× |
| Alaska | 482 | 0.62× |
| South Dakota | 474 | 0.56× |
| North Dakota | 327 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 8.48× | Politics & Society |
| Historic site | 14.3× | Arts & Culture |
| Nurse educator | 20× | Kids & Family |
| INQUIRER.net | 24.77× | News |
| South Yorkshire | 22.73× | Travel & Leisure |
| Goop | 8.36× | Internet & Social Media |
| Wok | 10.19× | Food & Beverages |
| Fairy godmother | 11.38× | Literature |
| Governor of Michigan | 11.26× | Politics & Society |
| headspace | 13.66× | Health |
| Cherish (group) | 15.09× | Music & Radio |
| Lahaina, Hawaii | 25.2× | Travel & Leisure |
| Grace Slick | 10.41× | Music & Radio |
| Natural rubber | 2.15× | Cars & Mobility |
| Nebraska Cornhuskers football | 3.6× | Sports |
| Hipster | 9.24× | Politics & Society |
| Buying and Selling Real Estate | 7.36× | Home & Garden |
| Ira Glass | 14.25× | Music & Radio |
| Curcuma | 16.12× | Food & Beverages |
| Jumia | 13.87× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.29 |
| Price Sensitivity | PREMIUM | 1.48 |
| Mindfulness | BALANCE | 1.42 |
| Need for Security | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.35 |
| Risk Appetite | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.4% |
| Brazil | 18.3% |
| Spain | 14.8% |
See Vigo audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Vigo have in United States?
Vigo has an estimated audience of 365,127 people in United States, concentrated in California and Florida.
What is the gender split and age of Vigo fans?
52.3% of Vigo fans are female, 47.7% are male, with an average age of 37.1 years.
Which brands do Vigo fans like most?
Vigo fans show strongest brand affinity for Nationality (8.48×), Historic site (14.3×), and Nurse educator (20×) over the country average.
Where do Vigo fans live in United States?
Vigo fans in United States are most concentrated in California (reach 88,669), Florida (reach 51,492), and New York (reach 39,253). These three regions account for the largest share of the active audience.
What other brands do Vigo fans also like?
Beyond Vigo itself, the audience over-indexes on Historic site (14.3×), Nurse educator (20×), INQUIRER.net (24.77×), and South Yorkshire (22.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.