Lock (device) Audience in United States

Lock (device) logo

Lock (device) has an estimated audience of 2,383,453 people in United States. 40.6% are female, 59.4% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Urban Outfitters, Israel, Nebraska Cornhuskers football, Stucco.

The average Lock (device) fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Urban Outfitters, Israel, with strongest over-indexing on Jesse Plemons (3.77× the country average). Demographically, the Lock (device) audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lock (device) fans

Demographic split for Lock (device) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age42.0
Estimated audience size2,383,453

Audience persona

The typical Lock (device) fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Lock (device) in United States
RegionReachAffinity
California349,8631.33×
Texas266,7511.3×
Florida200,4751.24×
New York170,3911.28×
Georgia92,0291.25×
Illinois90,0071.13×
Pennsylvania86,3501.08×
North Carolina82,6231.15×
Ohio80,1771.09×
Michigan66,4001.07×
New Jersey63,8621.05×
Virginia63,8561.1×
Washington54,5101.14×
Arizona50,3601.03×
Maryland49,4511.21×
Tennessee49,2041.03×
Massachusetts47,1981.01×
Indiana45,0261.03×
South Carolina37,9691.06×
Missouri37,9170.99×
Alabama35,7381.07×
Colorado35,1950.94×
Louisiana34,6551.13×
Minnesota32,7210.96×
Kentucky31,8281.07×
Wisconsin30,8630.86×
Oklahoma30,0171.13×
Oregon27,9261.02×
Nevada24,5511.07×
Mississippi22,6641.15×
Connecticut22,4710.94×
Arkansas21,4301.09×
Kansas20,6281.1×
Utah19,5610.92×
Iowa16,4450.84×
New Mexico12,1781.02×
Nebraska11,5920.97×
West Virginia9,8850.89×
Hawaii9,6740.94×
Idaho9,6460.81×
New Hampshire7,6140.81×
Washington, District of Columbia7,2351.01×
Rhode Island6,5350.86×
Maine6,3920.75×
Delaware6,0410.92×
Montana4,8330.73×
Alaska3,8140.75×
South Dakota3,6660.67×
North Dakota3,6320.74×
Vermont2,8900.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lock (device) audience
BrandAffinityCategory
Jesse Plemons3.77×Movies & TV
Urban Outfitters1.98×Shopping
Israel2.1×Travel & Leisure
Nebraska Cornhuskers football3.3×Sports
Stucco4.7×Home & Garden
Queens College, City University of New York5.44×Business & Career
Wikia2.36×Internet & Social Media
Hoonigan5.57×Cars & Mobility
Anderson Silva (kickboxer)6.26×Sports
Kendra Scott1.77×Fashion & Accessoires
Home staging3.12×Home & Garden
Northrop Grumman3.79×Business & Career
Glossier3.09×Beauty & Wellness
MK2.4×Music & Radio
N1 road (South Africa)2.3×Travel & Leisure
Charlamagne Tha God5×Movies & TV
Grammarly2.33×Business & Career
Urban horticulture1.75×Home & Garden
Atkins diet2.37×Health
Noodle (Gorillaz)1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lock (device) audience
TraitClusterScore
Quality AwarenessPREMIUM1.74
Convenience OrientationPREMIUM1.6
PatriotismCONSERVATISM1.55
DIY MentalityTHRILL1.41
Need for SecurityCONSERVATISM1.41
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Lock (device)
CountryShare
United States22.7%
United Kingdom6.3%
Taiwan4.6%

See Lock (device) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lock (device) have in United States?

Lock (device) has an estimated audience of 2,383,453 people in United States, concentrated in California and Texas.

What is the gender split and age of Lock (device) fans?

40.6% of Lock (device) fans are female, 59.4% are male, with an average age of 42.0 years.

Which brands do Lock (device) fans like most?

Lock (device) fans show strongest brand affinity for Jesse Plemons (3.77×), Urban Outfitters (1.98×), and Israel (2.1×) over the country average.

Where do Lock (device) fans live in United States?

Lock (device) fans in United States are most concentrated in California (reach 349,863), Texas (reach 266,751), and Florida (reach 200,475). These three regions account for the largest share of the active audience.

What other brands do Lock (device) fans also like?

Beyond Lock (device) itself, the audience over-indexes on Urban Outfitters (1.98×), Israel (2.1×), Nebraska Cornhuskers football (3.3×), and Stucco (4.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lock (device). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.