Rascasse Audience Intelligence

Lock (device) Audience in United States

A data profile of the people who buy, follow and care about Lock (device) in United States — modelled from more than twelve digital signal sources. Lock (device) has an estimated audience of 2,383,453 people in United States.

#5772among Topic in United States#723in Home & Garden

The average Lock (device) fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart lock, Thandie Newton, Jake Paul, with strongest over-indexing on Smart lock (24.58× the country average).

Demographically, the Lock (device) audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lock (device) fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Smart lock.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lock (device) profile in United States.

Audience size
2.4M
in United States
Gender
40.6%♀
59.4% male
Age
42.0
average years
Country rank
#12381
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lock (device) fans

40.6% are female, 59.4% are male, average age 42.0.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Lock (device) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age42.0
Estimated audience size2,383,453
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Lock (device) audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Lock (device) audience comes from United States.

Worldwide audience distribution share by country for Lock (device)
CountryShare
United States22.6%
United Kingdom6.3%
Taiwan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lock (device) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lock (device) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.28×
02Texas~300K1.25×
03Georgia~90K1.20×
04Mississippi~20K1.20×
05New York~200K1.18×
06Florida~200K1.17×
07Maryland~50K1.16×
08Louisiana~40K1.16×
09Oklahoma~30K1.13×
10Arkansas~20K1.12×
11North Carolina~80K1.11×
12Washington~50K1.10×
13Illinois~90K1.09×
14Kansas~20K1.09×
15Alabama~40K1.08×
16Nevada~20K1.07×
17Pennsylvania~80K1.06×
18Ohio~80K1.06×
19Virginia~60K1.06×
20South Carolina~40K1.06×
21New Jersey~60K1.05×
22Kentucky~30K1.04×
23New Mexico~10K1.04×
24Michigan~60K1.02×
25Arizona~50K1.02×
26Indiana~40K1.02×
27Oregon~30K1.02×
28Tennessee~50K1.00×
29Nebraska~10K1.00×
30Washington, District of Columbia~7K0.99×
31Missouri~40K0.98×
32Hawaii~10K0.98×
33Massachusetts~50K0.97×
34Connecticut~20K0.96×
35West Virginia~10K0.94×
36Delaware~6K0.94×
37Minnesota~30K0.92×
38Colorado~30K0.91×
39Utah~20K0.91×
40Rhode Island~7K0.91×
41Alaska~5K0.89×
42Idaho~10K0.86×
43North Dakota~4K0.86×
44Wisconsin~30K0.85×
45Iowa~20K0.85×
46New Hampshire~8K0.85×
47Montana~5K0.82×
48Maine~7K0.80×
49South Dakota~4K0.80×
50Vermont~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Lock (device), United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lock (device) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lock (device) audience
#·InterestCategoryAffinity×
01Smart lockTechnology & Electronics24.58×
02WindowBlindsTechnology & Electronics22.51×
03EcobeeTechnology & Electronics16.83×
04Thandie NewtonMovies & TV16.04×
05Smoke detectorHome & Garden13.54×
06Jake PaulInternet & Social Media8.90×
07Anti-theft systemCars & Mobility8.05×
08Wall StreetBusiness & Career7.72×
09KeychainTechnology & Electronics6.77×
10Rechargeable batteryHome & Garden6.02×
11Katie HolmesMovies & TV5.49×
12Home automationTechnology & Electronics3.41×
13Discount TireShopping2.42×
14Hardware storeHome & Garden2.37×
15Olive GardenFood & Beverages2.34×
16Planet FitnessSports2.01×
17Popeyes Louisiana KitchenFood & Beverages1.98×
18AutoZoneCars & Mobility1.88×
19SubwayFood & Beverages1.85×
20RedditInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lock (device) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lock (device) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.66×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lock (device) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lock (device) have in United States?

Lock (device) has an estimated audience of 2,383,453 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lock (device) fans?

40.6% of Lock (device) fans are female, 59.4% are male, with an average age of 42.0 years.

03

Which brands do Lock (device) fans like most?

Lock (device) fans show strongest brand affinity for Smart lock (24.58×), Thandie Newton (16.04×), and Jake Paul (8.9×) over the country average.

04

Where do Lock (device) fans live in United States?

Lock (device) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lock (device) fans also like?

Beyond Lock (device) itself, the audience over-indexes on Thandie Newton (16.04×), Jake Paul (8.9×), WindowBlinds (22.51×), and Keychain (6.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lock (device) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lock (device). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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