Lock (device) Audience in Germany
Lock (device) has an estimated audience of 289,348 people in Germany. 33.1% are female, 66.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Abancay, Progressive rock, Gil Ofarim, Erasmus+, HydraFacial.
The average Lock (device) fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Abancay, Progressive rock, Gil Ofarim, with strongest over-indexing on Abancay (97.63× the country average). Demographically, the Lock (device) audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lock (device) fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 38.7 |
| Estimated audience size | 289,348 |
Audience persona
The typical Lock (device) fan in Germany is more male, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Abancay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,027 | 0.88× |
| Bayern | 38,215 | 0.82× |
| Baden-Württemberg | 30,752 | 0.78× |
| Hessen | 24,235 | 1.1× |
| Niedersachsen | 22,868 | 0.81× |
| Hamburg | 17,600 | 2.69× |
| Berlin | 15,418 | 1.19× |
| Sachsen | 13,215 | 0.93× |
| Schleswig-Holstein | 11,854 | 1.14× |
| Rheinland-Pfalz | 11,092 | 0.77× |
| Brandenburg | 7,032 | 0.78× |
| Thüringen | 5,675 | 0.77× |
| Sachsen-Anhalt | 5,653 | 0.75× |
| Mecklenburg-Vorpommern | 4,134 | 0.75× |
| Bremen | 2,988 | 1.21× |
| Saarland | 2,290 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Abancay | 97.63× | Travel & Leisure |
| Progressive rock | 3.52× | Music & Radio |
| Gil Ofarim | 2.36× | Music & Radio |
| Erasmus+ | 7.24× | Business & Career |
| HydraFacial | 6.51× | Beauty & Wellness |
| Salzkammergut | 7.65× | Travel & Leisure |
| Eau de vie | 24.57× | Food & Beverages |
| PBS Kids Preschool Block | 31.5× | Movies & TV |
| Hiroshi Fujiwara | 37.85× | Music & Radio |
| GALANTE EL EMPERADOR | 102.8× | Music & Radio |
| Pumuckl | 4.95× | Movies & TV |
| Cachapa | 14.47× | Food & Beverages |
| Natural rubber | 1.84× | Cars & Mobility |
| Hundertwasserhaus | 4.01× | Travel & Leisure |
| Grappling | 1.6× | Sports |
| Headhunters (film) | 3.29× | Movies & TV |
| Icon (magazine) | 1.66× | Arts & Culture |
| Figure painting (hobby) | 2.62× | Arts & Culture |
| Assisi | 3.73× | Travel & Leisure |
| Janitor | 3.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.07 |
| Convenience Orientation | PREMIUM | 1.9 |
| Luxury Orientation | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.65 |
| Individualism | JOY | 1.65 |
| Career Orientation | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.3% |
| Taiwan | 4.6% |
See Lock (device) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lock (device) have in Germany?
Lock (device) has an estimated audience of 289,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lock (device) fans?
33.1% of Lock (device) fans are female, 66.9% are male, with an average age of 38.7 years.
Which brands do Lock (device) fans like most?
Lock (device) fans show strongest brand affinity for Abancay (97.63×), Progressive rock (3.52×), and Gil Ofarim (2.36×) over the country average.
Where do Lock (device) fans live in Germany?
Lock (device) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,027), Bayern (reach 38,215), and Baden-Württemberg (reach 30,752). These three regions account for the largest share of the active audience.
What other brands do Lock (device) fans also like?
Beyond Lock (device) itself, the audience over-indexes on Progressive rock (3.52×), Gil Ofarim (2.36×), Erasmus+ (7.24×), and HydraFacial (6.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lock (device). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.