Rascasse Audience Intelligence

Holmes Place Target Market in Germany

A data profile of the people who buy, follow and care about Holmes Place in Germany — modelled from more than twelve digital signal sources. Holmes Place has an estimated audience of 679,318 people in Germany.

#1187among Brand in Germany#714in Sports

The average Holmes Place fan in Germany is 38.1 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Hamburg.

Top brand affinities include Calypso music, Siri, Creed (band), with strongest over-indexing on Calypso music (103.56× the country average).

Demographically, the Holmes Place audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Holmes Place fan in Germany is balanced, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Calypso music.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holmes Place profile in Germany.

Audience size
679K
in Germany
Gender
51.5%♀
48.5% male
Age
38.1
average years
Country rank
#9072
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Holmes Place

51.5% are female, 48.5% are male, average age 38.1.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Holmes Place audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age38.1
Estimated audience size679,318
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Holmes Place audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3918%
40-4921%
50+17%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Holmes Place audience comes from Germany.

Worldwide audience distribution share by country for Holmes Place
CountryShare
Germany39.7%
Greece15.4%
Portugal14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holmes Place audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holmes Place customers by region in Germany
#RegionReachAffinity×
01Berlin~300K9.69×
02Hamburg~40K2.78×
03Schleswig-Holstein~20K0.94×
04Nordrhein-Westfalen~100K0.87×
05Brandenburg~10K0.70×
06Saarland~5K0.56×
07Bremen~2K0.42×
08Mecklenburg-Vorpommern~4K0.31×
09Thüringen~5K0.29×
10Sachsen-Anhalt~5K0.28×
11Hessen~10K0.24×
12Rheinland-Pfalz~7K0.22×
13Sachsen~7K0.21×
14Niedersachsen~10K0.18×
15Bayern~10K0.14×
16Baden-Württemberg~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Holmes Place, Germany
0.13×1.00×9.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holmes Place audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holmes Place audience
#·InterestCategoryAffinity×
01Calypso musicMusic & Radio103.56×
02VivintTechnology & Electronics92.95×
03Avast! SecureLine VPNTechnology & Electronics63.89×
04eduKBusiness & Career59.15×
05SiriTechnology & Electronics58.62×
06Lock (device)Home & Garden48.26×
07Smart lockTechnology & Electronics46.39×
08Bad ReligionMusic & Radio39.67×
09Creed (band)Music & Radio38.88×
10Fonseca (singer)Music & Radio38.59×
11IZettleBusiness & Career35.26×
12Avast!Technology & Electronics32.60×
13DictionaryLiterature25.94×
14MotörheadMusic & Radio16.79×
15Quad LockTechnology & Electronics15.78×
16Dave BatistaMovies & TV10.53×
17Rhianna (singer)Music & Radio7.98×
18MakitaHome & Garden7.62×
19Sahra WagenknechtPolitics & Society7.08×
20ImmoweltHome & Garden4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holmes Place audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holmes Place audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.37×
IndulgenceJOY1.14×
Career OrientationPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holmes Place audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.31×
ExtroversionTHRILL0.53×
TraditionCONSERVATISM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Holmes Place's target market in Germany?

Holmes Place's target market in Germany covers an estimated 679,318 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Holmes Place customers?

51.5% of the Holmes Place audience are female, 48.5% are male, with an average age of 38.1 years.

03

Which brands do Holmes Place fans like most?

Holmes Place fans show strongest brand affinity for Calypso music (103.56×), Siri (58.62×), and Creed (band) (38.88×) over the country average.

04

Where do Holmes Place fans live in Germany?

Holmes Place fans in Germany are most concentrated in Berlin (reach ~300K), Nordrhein-Westfalen (reach ~100K), and Hamburg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Holmes Place fans also like?

Beyond Holmes Place itself, the audience over-indexes on Siri (58.62×), Creed (band) (38.88×), Lock (device) (48.26×), and Smart lock (46.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Holmes Place audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Holmes Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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