Holmes Place Audience in Germany
Holmes Place has an estimated audience of 672,852 people in Germany. 51.5% are female, 48.5% are male, average age 38.1. Top regions: Berlin, Nordrhein-Westfalen, Hamburg. Top brand affinities: Calypso music, Siri, Creed (band), Lock (device), Smart lock.
The average Holmes Place fan in Germany is 38.1 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Hamburg. Top brand affinities include Calypso music, Siri, Creed (band), with strongest over-indexing on Calypso music (103.56× the country average). Demographically, the Holmes Place audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Holmes Place fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.1 |
| Estimated audience size | 672,852 |
Audience persona
The typical Holmes Place fan in Germany is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Calypso music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 254,600 | 8.46× |
| Nordrhein-Westfalen | 135,576 | 0.92× |
| Hamburg | 48,494 | 3.19× |
| Schleswig-Holstein | 25,863 | 1.07× |
| Brandenburg | 15,059 | 0.72× |
| Bayern | 13,577 | 0.13× |
| Hessen | 13,044 | 0.25× |
| Niedersachsen | 11,240 | 0.17× |
| Baden-Württemberg | 8,835 | 0.1× |
| Sachsen | 5,449 | 0.17× |
| Mecklenburg-Vorpommern | 2,918 | 0.23× |
| Rheinland-Pfalz | 2,762 | 0.08× |
| Sachsen-Anhalt | 2,717 | 0.16× |
| Thüringen | 2,142 | 0.12× |
| Bremen | 1,039 | 0.18× |
| Saarland | 423 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calypso music | 103.56× | Music & Radio |
| Siri | 58.62× | Technology & Electronics |
| Creed (band) | 38.88× | Music & Radio |
| Lock (device) | 48.26× | Home & Garden |
| Smart lock | 46.39× | Technology & Electronics |
| Avast! | 32.6× | Technology & Electronics |
| Motörhead | 16.79× | Music & Radio |
| Vivint | 92.95× | Technology & Electronics |
| Immowelt | 4.81× | Home & Garden |
| IZettle | 35.26× | Business & Career |
| Bad Religion | 39.67× | Music & Radio |
| Dictionary | 25.94× | Literature |
| Rhianna (singer) | 7.98× | Music & Radio |
| Makita | 7.62× | Home & Garden |
| Sahra Wagenknecht | 7.08× | Politics & Society |
| eduK | 59.15× | Business & Career |
| Fonseca (singer) | 38.59× | Music & Radio |
| Dave Batista | 10.53× | Movies & TV |
| Quad Lock | 15.78× | Technology & Electronics |
| Google Flights | 3.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Early Adopter Mentality | POWER | 1.85 |
| Career Orientation | POWER | 1.84 |
| Quality Awareness | PREMIUM | 1.67 |
| Sports Activity | POWER | 1.6 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.0% |
| Greece | 16.1% |
| Portugal | 15.1% |
See Holmes Place audiences in other countries
More Sports audiences in Germany
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- IKEA (19,312,673)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Holmes Place have in Germany?
Holmes Place has an estimated audience of 672,852 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Holmes Place fans?
51.5% of Holmes Place fans are female, 48.5% are male, with an average age of 38.1 years.
Which brands do Holmes Place fans like most?
Holmes Place fans show strongest brand affinity for Calypso music (103.56×), Siri (58.62×), and Creed (band) (38.88×) over the country average.
Where do Holmes Place fans live in Germany?
Holmes Place fans in Germany are most concentrated in Berlin (reach 254,600), Nordrhein-Westfalen (reach 135,576), and Hamburg (reach 48,494). These three regions account for the largest share of the active audience.
What other brands do Holmes Place fans also like?
Beyond Holmes Place itself, the audience over-indexes on Siri (58.62×), Creed (band) (38.88×), Lock (device) (48.26×), and Smart lock (46.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holmes Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.