Rascasse Audience Intelligence

Quad Lock Target Market in Germany

A data profile of the people who buy, follow and care about Quad Lock in Germany — modelled from more than twelve digital signal sources. Quad Lock has an estimated audience of 351,801 people in Germany.

#1962among Brand in Germany#625in Technology & Electronics

The average Quad Lock fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kate Beckinsale, Dishwasher, Parental leave, with strongest over-indexing on Kate Beckinsale (22.4× the country average).

Demographically, the Quad Lock audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quad Lock fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Kate Beckinsale.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quad Lock profile in Germany.

Audience size
352K
in Germany
Gender
42.7%♀
57.3% male
Age
39.1
average years
Country rank
#15459
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Quad Lock

42.7% are female, 57.3% are male, average age 39.1.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Quad Lock audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age39.1
Estimated audience size351,801
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Quad Lock audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Quad Lock audience comes from Germany.

Worldwide audience distribution share by country for Quad Lock
CountryShare
Australia19.4%
United States14.1%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quad Lock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quad Lock customers by region in Germany
#RegionReachAffinity×
01Bayern~80K1.34×
02Baden-Württemberg~70K1.34×
03Nordrhein-Westfalen~100K1.17×
04Hamburg~9K1.09×
05Hessen~30K1.08×
06Berlin~20K1.08×
07Rheinland-Pfalz~20K1.06×
08Schleswig-Holstein~10K1.03×
09Niedersachsen~40K1.00×
10Brandenburg~10K0.97×
11Saarland~4K0.89×
12Sachsen~20K0.88×
13Bremen~3K0.88×
14Thüringen~8K0.85×
15Mecklenburg-Vorpommern~6K0.83×
16Sachsen-Anhalt~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Quad Lock, Germany
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quad Lock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quad Lock audience
#·InterestCategoryAffinity×
01Smart lockTechnology & Electronics29.01×
02Kate BeckinsaleMovies & TV22.40×
03DishwasherHome & Garden21.67×
04Floor cleaningHome & Garden16.13×
05Holmes PlaceSports15.78×
06Anti-theft systemCars & Mobility13.77×
07Parental leaveKids & Family11.28×
08Peugeot 308Cars & Mobility10.25×
09Battery chargerHome & Garden9.42×
10Child safety seatKids & Family8.97×
11Romper suitFashion & Accessoires6.86×
12AdoptionKids & Family6.68×
13BassinetKids & Family6.65×
14Solar cellHome & Garden6.38×
15Catherine O'HaraMovies & TV5.68×
16Baby foodKids & Family4.66×
17Children's literatureLiterature4.18×
18Child careKids & Family3.49×
19Ernsting's familyShopping3.30×
20FRITZ!BoxTechnology & Electronics2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quad Lock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quad Lock audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.93×
Family OrientationCONSERVATISM1.80×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quad Lock audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
MindfulnessBALANCE0.94×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Quad Lock's target market in Germany?

Quad Lock's target market in Germany covers an estimated 351,801 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quad Lock customers?

42.7% of the Quad Lock audience are female, 57.3% are male, with an average age of 39.1 years.

03

Which brands do Quad Lock fans like most?

Quad Lock fans show strongest brand affinity for Kate Beckinsale (22.4×), Dishwasher (21.67×), and Parental leave (11.28×) over the country average.

04

Where do Quad Lock fans live in Germany?

Quad Lock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Quad Lock fans also like?

Beyond Quad Lock itself, the audience over-indexes on Dishwasher (21.67×), Parental leave (11.28×), Child safety seat (8.97×), and Smart lock (29.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Quad Lock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quad Lock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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