Quad Lock Audience in Germany
Quad Lock has an estimated audience of 342,568 people in Germany. 60.0% are female, 40.0% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Abancay, Home Office, Saving, Video izle, 3D printing.
The average Quad Lock fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Abancay, Home Office, Saving, with strongest over-indexing on Abancay (30.25× the country average). Demographically, the Quad Lock audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Quad Lock fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.9 |
| Estimated audience size | 342,568 |
Audience persona
The typical Quad Lock fan in Germany is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Abancay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,249 | 1.22× |
| Bayern | 75,565 | 1.37× |
| Baden-Württemberg | 62,403 | 1.34× |
| Niedersachsen | 35,794 | 1.08× |
| Hessen | 31,939 | 1.22× |
| Rheinland-Pfalz | 18,138 | 1.06× |
| Berlin | 16,593 | 1.08× |
| Sachsen | 14,811 | 0.88× |
| Schleswig-Holstein | 12,069 | 0.98× |
| Brandenburg | 9,672 | 0.91× |
| Hamburg | 8,658 | 1.12× |
| Thüringen | 6,807 | 0.78× |
| Sachsen-Anhalt | 6,028 | 0.68× |
| Mecklenburg-Vorpommern | 4,446 | 0.68× |
| Saarland | 3,641 | 0.87× |
| Bremen | 2,169 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Abancay | 30.25× | Travel & Leisure |
| Home Office | 1.81× | Business & Career |
| Saving | 1.95× | Business & Career |
| Video izle | 3.4× | |
| 3D printing | 2.15× | Technology & Electronics |
| Golem | 3.13× | Technology & Electronics |
| Ipekyol | 3.72× | Shopping |
| Stucco | 2.32× | Home & Garden |
| Erasmus+ | 4.98× | Business & Career |
| Metamorphoses | 2.19× | Literature |
| Icon (magazine) | 1.56× | Arts & Culture |
| Cachapa | 10.33× | Food & Beverages |
| Assisi | 3.17× | Travel & Leisure |
| Hotel Vier Jahreszeiten Kempinski | 9.29× | Travel & Leisure |
| Parma | 2.9× | Travel & Leisure |
| The Knot (Website) | 4.56× | Kids & Family |
| Eurodressage | 5.67× | Sports |
| Vijesti.ba | 1.92× | News |
| Percussion ensemble | 7.68× | Music & Radio |
| Coworking | 1.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.77 |
| DIY Mentality | THRILL | 1.74 |
| Need for Security | CONSERVATISM | 1.74 |
| Patriotism | CONSERVATISM | 1.58 |
| Convenience Orientation | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 18.2% |
| United States | 15.3% |
| France | 9.5% |
See Quad Lock audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Quad Lock have in Germany?
Quad Lock has an estimated audience of 342,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quad Lock fans?
60.0% of Quad Lock fans are female, 40.0% are male, with an average age of 37.9 years.
Which brands do Quad Lock fans like most?
Quad Lock fans show strongest brand affinity for Abancay (30.25×), Home Office (1.81×), and Saving (1.95×) over the country average.
Where do Quad Lock fans live in Germany?
Quad Lock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,249), Bayern (reach 75,565), and Baden-Württemberg (reach 62,403). These three regions account for the largest share of the active audience.
What other brands do Quad Lock fans also like?
Beyond Quad Lock itself, the audience over-indexes on Home Office (1.81×), Saving (1.95×), Video izle (3.4×), and 3D printing (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quad Lock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.