Rascasse Audience Intelligence

Quad Lock Target Market in United States

A data profile of the people who buy, follow and care about Quad Lock in United States — modelled from more than twelve digital signal sources. Quad Lock has an estimated audience of 781,965 people in United States.

#2875among Brand in United States#837in Technology & Electronics

The average Quad Lock fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child safety seat, Child development, Baby food, with strongest over-indexing on Child safety seat (13.97× the country average).

Demographically, the Quad Lock audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quad Lock fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Child safety seat.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quad Lock profile in United States.

Audience size
782K
in United States
Gender
53.2%♀
46.8% male
Age
39.5
average years
Country rank
#27867
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Quad Lock

53.2% are female, 46.8% are male, average age 39.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Quad Lock audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.5
Estimated audience size781,965
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Quad Lock audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Quad Lock audience comes from United States.

Worldwide audience distribution share by country for Quad Lock
CountryShare
Australia19.4%
United States14.1%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quad Lock audience in United States is strongest.

Fig. 05

Top regions by affinity

Quad Lock customers by region in United States
#RegionReachAffinity×
01New Hampshire~5K1.61×
02Idaho~6K1.54×
03South Dakota~3K1.48×
04Alaska~2K1.48×
05Wyoming~2K1.40×
06Utah~10K1.38×
07Montana~3K1.34×
08Colorado~20K1.28×
09Vermont~2K1.28×
10Maine~3K1.24×
11North Dakota~2K1.22×
12Oregon~10K1.18×
13Iowa~7K1.14×
14Wisconsin~10K1.13×
15Washington~20K1.12×
16West Virginia~4K1.11×
17Minnesota~10K1.04×
18New Mexico~4K1.04×
19Kansas~6K1.02×
20Oklahoma~8K0.97×
21Indiana~10K0.96×
22Nebraska~4K0.95×
23Hawaii~3K0.94×
24Ohio~20K0.92×
25Arizona~10K0.92×
26Tennessee~10K0.92×
27Arkansas~6K0.92×
28California~80K0.89×
29North Carolina~20K0.88×
30Missouri~10K0.88×
31Kentucky~9K0.88×
32Nevada~7K0.87×
33Pennsylvania~20K0.86×
34Virginia~20K0.86×
35Rhode Island~2K0.85×
36Florida~40K0.84×
37Michigan~20K0.82×
38South Carolina~10K0.82×
39Connecticut~6K0.82×
40Alabama~9K0.81×
41Texas~50K0.80×
42Georgia~20K0.78×
43Massachusetts~10K0.78×
44Illinois~20K0.74×
45Louisiana~7K0.73×
46Mississippi~5K0.72×
47Washington, District of Columbia~2K0.69×
48New Jersey~10K0.68×
49New York~30K0.67×
50Maryland~8K0.63×
Fig. 06

Affinity by region

Affinity by region — Quad Lock, United States
0.63×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quad Lock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quad Lock audience
#·InterestCategoryAffinity×
01Smart lockTechnology & Electronics18.42×
02Child safety seatKids & Family13.97×
03MothercareKids & Family10.14×
04Parental leaveKids & Family9.90×
05Child developmentBusiness & Career9.32×
06Anti-theft systemCars & Mobility9.15×
07Baby foodKids & Family8.58×
08Home automationTechnology & Electronics5.83×
09Baby transportKids & Family5.68×
10Information securityBusiness & Career5.27×
11KindergartenKids & Family2.95×
12Sustainable energyHome & Garden2.78×
13Renewable energyBusiness & Career2.41×
14MilkFood & Beverages2.06×
15IKEAHome & Garden1.94×
16Discount storesShopping1.87×
17Mortgage loansBusiness & Career1.85×
18Home AppliancesHome & Garden1.59×
19Best BuyShopping1.56×
20Google MapsInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quad Lock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quad Lock audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.97×
Convenience OrientationPREMIUM2.28×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quad Lock audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
MindfulnessBALANCE0.91×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Quad Lock's target market in United States?

Quad Lock's target market in United States covers an estimated 781,965 people, concentrated in California and Texas.

02

What is the gender split and age of Quad Lock customers?

53.2% of the Quad Lock audience are female, 46.8% are male, with an average age of 39.5 years.

03

Which brands do Quad Lock fans like most?

Quad Lock fans show strongest brand affinity for Child safety seat (13.97×), Child development (9.32×), and Baby food (8.58×) over the country average.

04

Where do Quad Lock fans live in United States?

Quad Lock fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Quad Lock fans also like?

Beyond Quad Lock itself, the audience over-indexes on Child development (9.32×), Baby food (8.58×), Mothercare (10.14×), and Smart lock (18.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Quad Lock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quad Lock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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