Rascasse Audience Intelligence

Motörhead Audience in Germany

A data profile of the people who buy, follow and care about Motörhead in Germany — modelled from more than twelve digital signal sources. Motörhead has an estimated audience of 758,920 people in Germany.

#44among Rock in Germany#1344among Person in Germany#866in Music & Radio

The average Motörhead fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ozzy Osbourne, Danzig, Kurt Cobain, with strongest over-indexing on Ozzy Osbourne (14.68× the country average).

Demographically, the Motörhead audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motörhead fan in Germany is more male, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Ozzy Osbourne.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motörhead profile in Germany.

Audience size
759K
in Germany
Gender
30.6%♀
69.4% male
Age
41.0
average years
Country rank
#8286
Person in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motörhead fans

30.6% are female, 69.4% are male, average age 41.0.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Motörhead audience in Germany
MetricValue
Female30.6%
Male69.4%
Average age41.0
Estimated audience size758,920
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Motörhead audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3922%
40-4930%
50+18%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Motörhead audience comes from Germany.

Worldwide audience distribution share by country for Motörhead
CountryShare
United States21.4%
Germany10.7%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motörhead audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motörhead fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.30×
02Sachsen-Anhalt~30K1.28×
03Sachsen~50K1.21×
04Brandenburg~30K1.06×
05Mecklenburg-Vorpommern~20K1.06×
06Niedersachsen~90K1.05×
07Schleswig-Holstein~30K1.00×
08Saarland~10K1.00×
09Bayern~100K0.98×
10Baden-Württemberg~100K0.93×
11Nordrhein-Westfalen~200K0.91×
12Berlin~30K0.90×
13Hamburg~20K0.90×
14Hessen~60K0.87×
15Rheinland-Pfalz~30K0.82×
16Bremen~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Motörhead, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motörhead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motörhead audience
#·InterestCategoryAffinity×
01Dave MustaineMusic & Radio21.72×
02Holmes PlaceSports20.39×
03DanzigMusic & Radio18.60×
04Kurt CobainMusic & Radio18.50×
05Creed (band)Music & Radio16.44×
06Ozzy OsbourneMusic & Radio14.68×
07Jon Bon JoviMusic & Radio14.39×
08Black SabbathMusic & Radio13.75×
09Kevin Russell (musician)Music & Radio13.39×
10Mick JaggerMusic & Radio11.55×
11Johnny CashMusic & Radio10.53×
12Black metalMusic & Radio8.67×
13Iron MaidenMusic & Radio8.57×
14AC/DCMusic & Radio8.55×
15Thrash metalMusic & Radio7.63×
16Death metalMusic & Radio7.57×
17SupergirlMovies & TV7.33×
18Freddie MercuryMusic & Radio7.17×
19Extreme metalMusic & Radio6.58×
20Kino (band)Music & Radio5.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motörhead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motörhead audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.07×
DIY MentalityTHRILL0.99×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motörhead audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
MindfulnessBALANCE0.69×
IndulgenceJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motörhead have in Germany?

Motörhead has an estimated audience of 758,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motörhead fans?

30.6% of Motörhead fans are female, 69.4% are male, with an average age of 41.0 years.

03

Which brands do Motörhead fans like most?

Motörhead fans show strongest brand affinity for Ozzy Osbourne (14.68×), Danzig (18.6×), and Kurt Cobain (18.5×) over the country average.

04

Where do Motörhead fans live in Germany?

Motörhead fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Motörhead fans also like?

Beyond Motörhead itself, the audience over-indexes on Danzig (18.6×), Kurt Cobain (18.5×), Extreme metal (6.58×), and Holmes Place (20.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Motörhead audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motörhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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