Motörhead Audience in Germany
Motörhead has an estimated audience of 988,220 people in Germany. 30.6% are female, 69.4% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ozzy Osbourne, Danzig, Kurt Cobain, Extreme metal, Holmes Place.
The average Motörhead fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ozzy Osbourne, Danzig, Kurt Cobain, with strongest over-indexing on Ozzy Osbourne (14.68× the country average). Demographically, the Motörhead audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Motörhead fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 41.0 |
| Estimated audience size | 988,220 |
Audience persona
The typical Motörhead fan in Germany is more male, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Ozzy Osbourne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,906 | 0.93× |
| Bayern | 155,664 | 0.98× |
| Baden-Württemberg | 123,717 | 0.92× |
| Niedersachsen | 98,648 | 1.03× |
| Hessen | 65,076 | 0.86× |
| Sachsen | 59,508 | 1.23× |
| Berlin | 46,472 | 1.05× |
| Schleswig-Holstein | 36,861 | 1.04× |
| Thüringen | 33,727 | 1.34× |
| Sachsen-Anhalt | 33,474 | 1.31× |
| Brandenburg | 31,610 | 1.03× |
| Rheinland-Pfalz | 27,246 | 0.55× |
| Hamburg | 21,779 | 0.98× |
| Mecklenburg-Vorpommern | 18,861 | 1× |
| Saarland | 11,822 | 0.97× |
| Bremen | 6,601 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ozzy Osbourne | 14.68× | Music & Radio |
| Danzig | 18.6× | Music & Radio |
| Kurt Cobain | 18.5× | Music & Radio |
| Extreme metal | 6.58× | Music & Radio |
| Holmes Place | 20.39× | Sports |
| Black Sabbath | 13.75× | Music & Radio |
| Jon Bon Jovi | 14.39× | Music & Radio |
| Freddie Mercury | 7.17× | Music & Radio |
| Kino (band) | 5.71× | Music & Radio |
| Creed (band) | 16.44× | Music & Radio |
| AC/DC | 8.55× | Music & Radio |
| Johnny Cash | 10.53× | Music & Radio |
| Supergirl | 7.33× | Movies & TV |
| Mick Jagger | 11.55× | Music & Radio |
| Death metal | 7.57× | Music & Radio |
| Black metal | 8.67× | Music & Radio |
| Thrash metal | 7.63× | Music & Radio |
| Iron Maiden | 8.57× | Music & Radio |
| Guns N' Roses | 9.03× | Music & Radio |
| Dave Mustaine | 21.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 0.93 |
| Urban Lifestyle | OPEN | 0.89 |
| Indulgence | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 11.0% |
| Germany | 10.0% |
See Motörhead audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Motörhead have in Germany?
Motörhead has an estimated audience of 988,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motörhead fans?
30.6% of Motörhead fans are female, 69.4% are male, with an average age of 41.0 years.
Which brands do Motörhead fans like most?
Motörhead fans show strongest brand affinity for Ozzy Osbourne (14.68×), Danzig (18.6×), and Kurt Cobain (18.5×) over the country average.
Where do Motörhead fans live in Germany?
Motörhead fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,906), Bayern (reach 155,664), and Baden-Württemberg (reach 123,717). These three regions account for the largest share of the active audience.
What other brands do Motörhead fans also like?
Beyond Motörhead itself, the audience over-indexes on Danzig (18.6×), Kurt Cobain (18.5×), Extreme metal (6.58×), and Holmes Place (20.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motörhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.