Danzig Audience in Germany

Danzig logo

Danzig has an estimated audience of 1,211,524 people in Germany. 36.7% are female, 63.3% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Dog breed, Hakkasan, KLIX (AM), Kendra Scott, Goosebumps (film).

The average Danzig fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Dog breed, Hakkasan, KLIX (AM), with strongest over-indexing on Dog breed (4.77× the country average). Demographically, the Danzig audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Danzig fans

Demographic split for Danzig audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age39.0
Estimated audience size1,211,524

Audience persona

The typical Danzig fan in Germany is more male, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in Germany

Top regions ranked by reach for Danzig in Germany
RegionReachAffinity
Nordrhein-Westfalen260,4620.98×
Bayern146,9450.75×
Niedersachsen123,0071.05×
Baden-Württemberg111,6360.68×
Hessen76,5340.83×
Berlin67,8911.25×
Sachsen64,1661.08×
Schleswig-Holstein58,5351.35×
Hamburg47,5961.74×
Brandenburg43,9431.17×
Rheinland-Pfalz39,9620.66×
Mecklenburg-Vorpommern32,7351.42×
Sachsen-Anhalt23,8060.76×
Thüringen21,8510.71×
Bremen11,6261.12×
Saarland6,9140.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danzig audience
BrandAffinityCategory
Dog breed4.77×Pets & Animals
Hakkasan109.43×Food & Beverages
KLIX (AM)6.35×Music & Radio
Kendra Scott22.55×Fashion & Accessoires
Goosebumps (film)13.3×Movies & TV
Winemaking5.54×Food & Beverages
Haberler1.55×News
Oliver Kahn3.32×Sports
Keswick, Cumbria23.42×Travel & Leisure
Personalised Gifts1.64×Home & Garden
Google Analytics2.03×Internet & Social Media
Israel1.51×Travel & Leisure
myDealZShopping
Ayrton Senna3.49×Sports
Home Delivery1.88×Food & Beverages
Hunting knife5.1×Home & Garden
Gorinchem8.09×Travel & Leisure
Gift registry8.9×Kids & Family
Riffle7.96×Politics & Society
Information sensitivity3.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danzig audience
TraitClusterScore
ExtroversionTHRILL1.3
TraditionCONSERVATISM1.16
PatriotismCONSERVATISM1.08
DIY MentalityTHRILL1.01
Urban LifestyleOPEN1
Early Adopter MentalityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Danzig
CountryShare
Germany45.8%
United States18.6%
Poland6.6%

See Danzig audiences in other countries

More Singer-songwriter audiences in Germany

Frequently asked questions

How many fans does Danzig have in Germany?

Danzig has an estimated audience of 1,211,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Danzig fans?

36.7% of Danzig fans are female, 63.3% are male, with an average age of 39.0 years.

Which brands do Danzig fans like most?

Danzig fans show strongest brand affinity for Dog breed (4.77×), Hakkasan (109.43×), and KLIX (AM) (6.35×) over the country average.

Where do Danzig fans live in Germany?

Danzig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 260,462), Bayern (reach 146,945), and Niedersachsen (reach 123,007). These three regions account for the largest share of the active audience.

What other brands do Danzig fans also like?

Beyond Danzig itself, the audience over-indexes on Hakkasan (109.43×), KLIX (AM) (6.35×), Kendra Scott (22.55×), and Goosebumps (film) (13.3×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Danzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.