Avast! Audience in Germany
Avast! has an estimated audience of 278,787 people in Germany. 51.5% are female, 48.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile app, Germany, Bauhaus, Bild, Instant messaging.
The average Avast! fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile app, Germany, Bauhaus, with strongest over-indexing on Mobile app (3.64× the country average). Demographically, the Avast! audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Avast! fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.7 |
| Estimated audience size | 278,787 |
Audience persona
The typical Avast! fan in Germany is balanced, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Mobile app.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,590 | 1.09× |
| Bayern | 44,456 | 0.99× |
| Baden-Württemberg | 37,245 | 0.98× |
| Niedersachsen | 29,235 | 1.08× |
| Hessen | 22,551 | 1.06× |
| Sachsen | 14,014 | 1.02× |
| Rheinland-Pfalz | 13,540 | 0.97× |
| Berlin | 13,506 | 1.08× |
| Schleswig-Holstein | 11,415 | 1.14× |
| Brandenburg | 9,249 | 1.07× |
| Thüringen | 7,431 | 1.05× |
| Sachsen-Anhalt | 6,873 | 0.95× |
| Hamburg | 4,772 | 0.76× |
| Mecklenburg-Vorpommern | 4,765 | 0.9× |
| Saarland | 3,263 | 0.95× |
| Bremen | 2,158 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile app | 3.64× | Technology & Electronics |
| Germany | 2.43× | Travel & Leisure |
| Bauhaus | 3.48× | Shopping |
| Bild | 2.83× | News |
| Instant messaging | 4.05× | Internet & Social Media |
| Kaufland | 2.97× | Shopping |
| Software | 2.43× | Technology & Electronics |
| Discount stores | 2.45× | Shopping |
| Computers | 2.18× | Technology & Electronics |
| Virtual private network | 13.82× | Technology & Electronics |
| Obi (store) | 2.54× | Shopping |
| 2.97× | Internet & Social Media | |
| Amazon.com | 2.53× | Shopping |
| 2.51× | Internet & Social Media | |
| Deutsche Bahn | 2.61× | Cars & Mobility |
| Smartphones | 2.35× | Technology & Electronics |
| Digital distribution | 3.16× | Business & Career |
| EBay | 2.43× | Shopping |
| Photography | 2.25× | Arts & Culture |
| Globus Baumarkt | 2.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 5.99 |
| Patriotism | CONSERVATISM | 1.67 |
| Career Orientation | POWER | 1.4 |
| Price Sensitivity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.14 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 7.6% |
| Japan | 5.5% |
See Avast! audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Avast! have in Germany?
Avast! has an estimated audience of 278,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avast! fans?
51.5% of Avast! fans are female, 48.5% are male, with an average age of 37.7 years.
Which brands do Avast! fans like most?
Avast! fans show strongest brand affinity for Mobile app (3.64×), Germany (2.43×), and Bauhaus (3.48×) over the country average.
Where do Avast! fans live in Germany?
Avast! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,590), Bayern (reach 44,456), and Baden-Württemberg (reach 37,245). These three regions account for the largest share of the active audience.
What other brands do Avast! fans also like?
Beyond Avast! itself, the audience over-indexes on Germany (2.43×), Bauhaus (3.48×), Bild (2.83×), and Instant messaging (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avast!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.