Rascasse Audience Intelligence

Avast! Target Market in Germany

A data profile of the people who buy, follow and care about Avast! in Germany — modelled from more than twelve digital signal sources. Avast! has an estimated audience of 277,744 people in Germany.

#2332among Brand in Germany#706in Technology & Electronics

The average Avast! fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile app, Germany, Bauhaus, with strongest over-indexing on Mobile app (3.64× the country average).

Demographically, the Avast! audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Avast! fan in Germany is balanced, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile app.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avast! profile in Germany.

Audience size
278K
in Germany
Gender
51.5%♀
48.5% male
Age
37.7
average years
Country rank
#18353
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avast!

51.5% are female, 48.5% are male, average age 37.7.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Avast! audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age37.7
Estimated audience size277,744
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Avast! audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4924%
50+15%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Avast! audience comes from Germany.

Worldwide audience distribution share by country for Avast!
CountryShare
United States17.5%
Brazil7.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avast! audience in Germany is strongest.

Fig. 05

Top regions by affinity

Avast! customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.12×
02Thüringen~8K1.10×
03Brandenburg~9K1.07×
04Niedersachsen~30K1.06×
05Nordrhein-Westfalen~60K1.05×
06Hessen~20K1.03×
07Sachsen~10K1.02×
08Berlin~10K1.01×
09Sachsen-Anhalt~7K1.01×
10Saarland~3K1.00×
11Rheinland-Pfalz~10K0.98×
12Bayern~40K0.97×
13Baden-Württemberg~40K0.95×
14Mecklenburg-Vorpommern~5K0.94×
15Bremen~2K0.94×
16Hamburg~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Avast!, Germany
0.78×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avast! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avast! audience
#·InterestCategoryAffinity×
01Virtual private networkTechnology & Electronics13.82×
02Instant messagingInternet & Social Media4.05×
03Mobile appTechnology & Electronics3.64×
04BauhausShopping3.48×
05Digital distributionBusiness & Career3.16×
06KauflandShopping2.97×
07FacebookInternet & Social Media2.97×
08BildNews2.83×
09VodafoneTechnology & Electronics2.75×
10Deutsche BahnCars & Mobility2.61×
11Obi (store)Shopping2.54×
12Amazon.comShopping2.53×
13WhatsAppInternet & Social Media2.51×
14Discount storesShopping2.45×
15GermanyTravel & Leisure2.43×
16SoftwareTechnology & Electronics2.43×
17EBayShopping2.43×
18SmartphonesTechnology & Electronics2.35×
19PhotographyArts & Culture2.25×
20ComputersTechnology & Electronics2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avast! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avast! audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.61×
SpiritualityBALANCE1.58×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avast! audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.51×
IndividualismJOY0.65×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avast!'s target market in Germany?

Avast!'s target market in Germany covers an estimated 277,744 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Avast! customers?

51.5% of the Avast! audience are female, 48.5% are male, with an average age of 37.7 years.

03

Which brands do Avast! fans like most?

Avast! fans show strongest brand affinity for Mobile app (3.64×), Germany (2.43×), and Bauhaus (3.48×) over the country average.

04

Where do Avast! fans live in Germany?

Avast! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Avast! fans also like?

Beyond Avast! itself, the audience over-indexes on Germany (2.43×), Bauhaus (3.48×), Bild (2.83×), and Instant messaging (4.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Avast! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Avast!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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