Amazon Marketplace Audience in United States

Amazon Marketplace logo

Amazon Marketplace has an estimated audience of 1,640,448 people in United States. 51.0% are female, 49.0% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: Jeff Bezos, Diane Keaton, Mad Max (franchise), La Patrona, Even (company).

The average Amazon Marketplace fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jeff Bezos, Diane Keaton, Mad Max (franchise), with strongest over-indexing on Jeff Bezos (23.5× the country average). Demographically, the Amazon Marketplace audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Amazon Marketplace fans

Demographic split for Amazon Marketplace audience in United States
MetricValue
Female51.0%
Male49.0%
Average age41.7
Estimated audience size1,640,448

Audience persona

The typical Amazon Marketplace fan in United States is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Jeff Bezos.

Top regions in United States

Top regions ranked by reach for Amazon Marketplace in United States
RegionReachAffinity
California174,9620.97×
Florida124,7101.12×
Texas123,2210.87×
New York90,8380.99×
Pennsylvania61,1971.11×
North Carolina60,6581.23×
Ohio58,1631.15×
Illinois57,3991.05×
Georgia52,2531.03×
Michigan50,1411.17×
New Jersey42,8651.03×
Virginia42,7751.07×
Tennessee39,4351.2×
Washington36,2191.1×
Indiana32,5091.08×
Maryland30,0281.06×
Massachusetts29,5330.91×
Wisconsin27,9061.13×
South Carolina26,8861.09×
Missouri26,6241.01×
Arizona26,4210.79×
Minnesota26,1481.11×
Colorado25,9811×
Oregon25,7381.37×
Alabama22,4830.98×
Kentucky20,2330.98×
Connecticut19,4781.18×
Louisiana19,0900.9×
Oklahoma18,2541×
Arkansas14,9891.11×
Mississippi14,9621.11×
Nevada13,8060.87×
Iowa13,7761.02×
Kansas12,5690.97×
Utah11,5770.79×
Idaho9,5731.16×
West Virginia7,9131.04×
New Hampshire6,7851.05×
Nebraska6,7380.82×
Hawaii6,4660.92×
Maine6,4551.1×
New Mexico6,2810.76×
Delaware4,8691.08×
Rhode Island4,2050.81×
Washington, District of Columbia4,1160.83×
Montana3,9630.87×
South Dakota3,4100.9×
North Dakota2,7830.83×
Alaska2,5350.72×
Vermont2,3080.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Marketplace audience
BrandAffinityCategory
Jeff Bezos23.5×Business & Career
Diane Keaton6.32×Movies & TV
Mad Max (franchise)23.17×Movies & TV
La Patrona35.6×Movies & TV
Even (company)44.44×Business & Career
Superman2.07×Movies & TV
Blade Runner13.54×Movies & TV
Ibotta24.94×Technology & Electronics
Google Flights3.8×Travel & Leisure
Constantine (film)15.47×Movies & TV
Bungee jumping18.31×Sports
Google Drive2.34×Technology & Electronics
Handheld game console8.48×Games
Picture book9.12×Literature
Kijiji16.22×Shopping
United Parcel Service2.62×Business & Career
Google Docs2.13×Internet & Social Media
Alien (franchise)12.32×Movies & TV
Staples (Canada)2.61×Business & Career
Yahoo! Finance2.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Marketplace audience
TraitClusterScore
Quality AwarenessPREMIUM2.71
Pet OwnershipJOY2.2
Risk AppetiteTHRILL2.13
Early Adopter MentalityPOWER1.77
Community OrientationOPEN1.46
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Amazon Marketplace
CountryShare
United States36.8%
Brazil26.5%
Italy6.5%

See Amazon Marketplace audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Amazon Marketplace have in United States?

Amazon Marketplace has an estimated audience of 1,640,448 people in United States, concentrated in California and Florida.

What is the gender split and age of Amazon Marketplace fans?

51.0% of Amazon Marketplace fans are female, 49.0% are male, with an average age of 41.7 years.

Which brands do Amazon Marketplace fans like most?

Amazon Marketplace fans show strongest brand affinity for Jeff Bezos (23.5×), Diane Keaton (6.32×), and Mad Max (franchise) (23.17×) over the country average.

Where do Amazon Marketplace fans live in United States?

Amazon Marketplace fans in United States are most concentrated in California (reach 174,962), Florida (reach 124,710), and Texas (reach 123,221). These three regions account for the largest share of the active audience.

What other brands do Amazon Marketplace fans also like?

Beyond Amazon Marketplace itself, the audience over-indexes on Diane Keaton (6.32×), Mad Max (franchise) (23.17×), La Patrona (35.6×), and Even (company) (44.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.