Rascasse Audience Intelligence

Ibotta Target Market in United States

A data profile of the people who buy, follow and care about Ibotta in United States — modelled from more than twelve digital signal sources. Ibotta has an estimated audience of 723,797 people in United States.

#3014among Brand in United States#861in Technology & Electronics

The average Ibotta fan in United States is 36.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Amazon Marketplace, Staples (Canada), Tanger Outlets, with strongest over-indexing on Amazon Marketplace (24.94× the country average).

Demographically, the Ibotta audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ibotta fan in United States is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Amazon Marketplace.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ibotta profile in United States.

Audience size
724K
in United States
Gender
76.4%♀
23.6% male
Age
36.5
average years
Country rank
#29292
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ibotta

76.4% are female, 23.6% are male, average age 36.5.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Ibotta audience in United States
MetricValue
Female76.4%
Male23.6%
Average age36.5
Estimated audience size723,797
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Ibotta audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

72.9%

of the worldwide Ibotta audience comes from United States.

Worldwide audience distribution share by country for Ibotta
CountryShare
United States72.9%
Germany3.9%
India3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ibotta audience in United States is strongest.

Fig. 05

Top regions by affinity

Ibotta customers by region in United States
#RegionReachAffinity×
01Colorado~50K3.86×
02Arkansas~9K1.49×
03West Virginia~5K1.36×
04Alabama~10K1.33×
05Maine~3K1.21×
06Kentucky~10K1.20×
07Tennessee~20K1.19×
08Oklahoma~10K1.17×
09Florida~60K1.16×
10North Dakota~2K1.14×
11Mississippi~7K1.13×
12North Carolina~20K1.11×
13South Carolina~10K1.09×
14Georgia~20K1.05×
15Indiana~10K1.04×
16Wisconsin~10K1.04×
17Kansas~6K1.04×
18Louisiana~10K1.02×
19Missouri~10K1.01×
20New Hampshire~3K1.01×
21South Dakota~2K1.01×
22Ohio~20K1.00×
23Iowa~6K0.99×
24Wyoming~1K0.98×
25Nebraska~4K0.96×
26Michigan~20K0.94×
27Pennsylvania~20K0.93×
28Illinois~20K0.93×
29Virginia~20K0.93×
30Texas~60K0.91×
31Minnesota~10K0.89×
32Connecticut~7K0.89×
33Idaho~3K0.88×
34Arizona~10K0.86×
35New York~30K0.84×
36Rhode Island~2K0.83×
37New Mexico~3K0.82×
38Montana~2K0.82×
39New Jersey~20K0.80×
40Delaware~2K0.79×
41Massachusetts~10K0.75×
42Oregon~6K0.74×
43Nevada~5K0.74×
44Alaska~1K0.73×
45Maryland~9K0.72×
46California~60K0.71×
47Washington~10K0.70×
48Utah~5K0.70×
49Washington, District of Columbia~1K0.67×
50Hawaii~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Ibotta, United States
0.65×1.00×3.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ibotta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ibotta audience
#·InterestCategoryAffinity×
01Smart ShopperShopping36.88×
02Amazon MarketplaceShopping24.94×
03Harkins TheatresMovies & TV20.65×
04Tanger OutletsFashion & Accessoires20.00×
05ECS TuningCars & Mobility20.00×
06PersilHome & Garden17.34×
07SwagbucksShopping15.97×
08Alan TuringPolitics & Society15.76×
09Tropic ThunderMovies & TV12.12×
10Brazil national football teamSports8.10×
11Choice HotelsTravel & Leisure6.53×
12Staples (Canada)Business & Career5.01×
13HypermarketShopping3.53×
14Discount storesShopping2.26×
15Pizza HutFood & Beverages2.04×
16Hobby LobbyHome & Garden1.99×
17MarshallsFashion & Accessoires1.99×
18SupermarketShopping1.93×
19Trader Joe'sShopping1.78×
20Old NavyFashion & Accessoires1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ibotta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ibotta audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Price SensitivityPREMIUM1.63×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ibotta audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ibotta's target market in United States?

Ibotta's target market in United States covers an estimated 723,797 people, concentrated in Florida and California.

02

What is the gender split and age of Ibotta customers?

76.4% of the Ibotta audience are female, 23.6% are male, with an average age of 36.5 years.

03

Which brands do Ibotta fans like most?

Ibotta fans show strongest brand affinity for Amazon Marketplace (24.94×), Staples (Canada) (5.01×), and Tanger Outlets (20×) over the country average.

04

Where do Ibotta fans live in United States?

Ibotta fans in United States are most concentrated in Florida (reach ~60K), California (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ibotta fans also like?

Beyond Ibotta itself, the audience over-indexes on Staples (Canada) (5.01×), Tanger Outlets (20×), Swagbucks (15.97×), and Tropic Thunder (12.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Ibotta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ibotta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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