Ibotta Audience in United States

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Ibotta has an estimated audience of 745,281 people in United States. 76.4% are female, 23.6% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, JDSU, Canis, Jaipur Rugs, Information sensitivity.

The average Ibotta fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, JDSU, Canis, with strongest over-indexing on Israel (2.39× the country average). Demographically, the Ibotta audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Ibotta fans

Demographic split for Ibotta audience in United States
MetricValue
Female76.4%
Male23.6%
Average age36.5
Estimated audience size745,281

Audience persona

The typical Ibotta fan in United States is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ibotta in United States
RegionReachAffinity
California64,3090.78×
Texas60,7910.95×
Florida58,9581.17×
Colorado43,7033.72×
New York38,8680.93×
Georgia25,4271.11×
North Carolina25,1421.12×
Illinois25,0461.01×
Pennsylvania23,7060.94×
Ohio23,6371.03×
Michigan18,7130.96×
Tennessee17,8511.19×
Virginia17,2650.95×
New Jersey15,7400.83×
Alabama14,5471.4×
Indiana14,3151.05×
Arizona13,9120.91×
Missouri12,5431.04×
South Carolina12,3601.1×
Wisconsin11,8761.06×
Massachusetts11,5460.79×
Kentucky11,1561.19×
Washington11,0910.74×
Oklahoma9,9901.21×
Louisiana9,7651.02×
Minnesota9,5440.89×
Arkansas9,2981.51×
Maryland9,2000.72×
Mississippi6,6131.08×
Oregon6,3780.75×
Connecticut6,3600.85×
Kansas5,9891.02×
Iowa5,9730.97×
Nevada5,3910.75×
Utah4,5570.68×
West Virginia4,3281.25×
Nebraska3,5250.94×
Idaho3,1790.85×
Maine3,0051.13×
New Mexico2,8160.75×
New Hampshire2,7690.94×
Hawaii1,8440.58×
Rhode Island1,8000.76×
North Dakota1,7481.14×
Montana1,5970.77×
South Dakota1,5630.91×
Delaware1,4600.71×
Washington, District of Columbia1,4040.63×
Wyoming1,0480.95×
Vermont9110.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ibotta audience
BrandAffinityCategory
Israel2.39×Travel & Leisure
JDSU3.15×Business & Career
Canis8.67×Pets & Animals
Jaipur Rugs12.14×Home & Garden
Information sensitivity6.24×Technology & Electronics
Saving1.95×Business & Career
Jeep Wagoneer3.68×Cars & Mobility
Kansas1.61×Travel & Leisure
Noodle (Gorillaz)2.14×Music & Radio
İzmir University of Economics37.33×Business & Career
Grinch2.24×Movies & TV
On the Border Mexican Grill & Cantina2.94×Food & Beverages
American's Got Talent3.26×Movies & TV
Glossier1.98×Beauty & Wellness
Hayward, California4×Travel & Leisure
South Asian cuisine3.18×Food & Beverages
Corona (band)2×Music & Radio
Home staging1.82×Home & Garden
Handmade Gifts1.76×Kids & Family
English literature2.39×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ibotta audience
TraitClusterScore
Price SensitivityPREMIUM1.51
Community OrientationOPEN1.37
Family OrientationCONSERVATISM1.25
Quality AwarenessPREMIUM1.25
Convenience OrientationPREMIUM1.25
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Ibotta
CountryShare
United States73.2%
India4.0%
Germany3.8%

See Ibotta audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Ibotta have in United States?

Ibotta has an estimated audience of 745,281 people in United States, concentrated in California and Texas.

What is the gender split and age of Ibotta fans?

76.4% of Ibotta fans are female, 23.6% are male, with an average age of 36.5 years.

Which brands do Ibotta fans like most?

Ibotta fans show strongest brand affinity for Israel (2.39×), JDSU (3.15×), and Canis (8.67×) over the country average.

Where do Ibotta fans live in United States?

Ibotta fans in United States are most concentrated in California (reach 64,309), Texas (reach 60,791), and Florida (reach 58,958). These three regions account for the largest share of the active audience.

What other brands do Ibotta fans also like?

Beyond Ibotta itself, the audience over-indexes on JDSU (3.15×), Canis (8.67×), Jaipur Rugs (12.14×), and Information sensitivity (6.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ibotta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.