Harkins Theatres Audience in United States

Harkins Theatres logo

Harkins Theatres has an estimated audience of 743,769 people in United States. 52.9% are female, 47.1% are male, average age 37.3. Top regions: Arizona, California, Colorado. Top brand affinities: Garrett Popcorn Shops, Popcorn Time, Blades of Glory, The Popcorn Factory, Sanctuary (TV series).

The average Harkins Theatres fan in United States is 37.3 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Colorado. Top brand affinities include Garrett Popcorn Shops, Popcorn Time, Blades of Glory, with strongest over-indexing on Garrett Popcorn Shops (100.65× the country average). Demographically, the Harkins Theatres audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Harkins Theatres fans

Demographic split for Harkins Theatres audience in United States
MetricValue
Female52.9%
Male47.1%
Average age37.3
Estimated audience size743,769

Audience persona

The typical Harkins Theatres fan in United States is balanced, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Garrett Popcorn Shops.

Top regions in United States

Top regions ranked by reach for Harkins Theatres in United States
RegionReachAffinity
Arizona557,82740.39×
California84,9441.04×
Colorado29,2692.5×
Oklahoma16,5522×
Texas8,0230.13×
Nevada5,2850.73×
Florida3,1000.06×
New York2,4370.06×
Illinois1,9360.08×
Utah1,8480.28×
Georgia1,7210.08×
Washington1,5580.1×
Missouri1,5390.13×
New Mexico1,4900.4×
North Carolina1,1980.05×
Pennsylvania1,1540.05×
Ohio1,0980.05×
Virginia1,0680.06×
Oregon9390.11×
New Jersey8610.05×
Tennessee8340.06×
Michigan8310.04×
Massachusetts7820.05×
Montana7520.36×
Indiana7430.05×
Idaho6800.18×
Maryland6710.05×
Minnesota6350.06×
Wisconsin5730.05×
Louisiana5620.06×
Kansas5610.1×
South Carolina5110.05×
Arkansas4510.07×
Wyoming4080.37×
Kentucky3990.04×
Nebraska3940.11×
Iowa3830.06×
Alabama3690.04×
Washington, District of Columbia3430.15×
Hawaii3320.1×
South Dakota2650.15×
Connecticut2340.03×
Mississippi2280.04×
North Dakota1140.07×
West Virginia1110.03×
Alaska1020.06×
Maine950.04×
New Hampshire920.03×
Delaware910.04×
Rhode Island820.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harkins Theatres audience
BrandAffinityCategory
Garrett Popcorn Shops100.65×Food & Beverages
Popcorn Time126.4×Technology & Electronics
Blades of Glory49.24×Movies & TV
The Popcorn Factory163.76×Food & Beverages
Sanctuary (TV series)23.09×Movies & TV
V8 (beverage)73.04×Food & Beverages
Owen Wilson16.31×Movies & TV
Popcorn maker35.91×Food & Beverages
Bratislava55.44×Travel & Leisure
Superman1.94×Movies & TV
Walk Hard: The Dewey Cox Story31.06×Movies & TV
Slovakia12.39×Travel & Leisure
Diane Keaton4.08×Movies & TV
Sally Hawkins19.6×Movies & TV
Peacemaker2.4×Movies & TV
One Day (2011 film)7.95×Movies & TV
House of Wax (2005 film)18.28×Movies & TV
FitMiss126.75×
Ibotta20.65×Technology & Electronics
AMC Theatres8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harkins Theatres audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.23
Healthy LifestyleBALANCE1.21
Risk AppetiteTHRILL1.15
Urban LifestyleOPEN1.12
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Harkins Theatres
CountryShare
United States93.0%
United Kingdom2.6%
Canada1.3%

See Harkins Theatres audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Harkins Theatres have in United States?

Harkins Theatres has an estimated audience of 743,769 people in United States, concentrated in Arizona and California.

What is the gender split and age of Harkins Theatres fans?

52.9% of Harkins Theatres fans are female, 47.1% are male, with an average age of 37.3 years.

Which brands do Harkins Theatres fans like most?

Harkins Theatres fans show strongest brand affinity for Garrett Popcorn Shops (100.65×), Popcorn Time (126.4×), and Blades of Glory (49.24×) over the country average.

Where do Harkins Theatres fans live in United States?

Harkins Theatres fans in United States are most concentrated in Arizona (reach 557,827), California (reach 84,944), and Colorado (reach 29,269). These three regions account for the largest share of the active audience.

What other brands do Harkins Theatres fans also like?

Beyond Harkins Theatres itself, the audience over-indexes on Popcorn Time (126.4×), Blades of Glory (49.24×), The Popcorn Factory (163.76×), and Sanctuary (TV series) (23.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harkins Theatres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.