V8 (beverage) Audience in United States

V8 (beverage) logo

V8 (beverage) has an estimated audience of 266,649 people in United States. 53.6% are female, 46.4% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Harkins Theatres, Horoscope, D&R, Raven-Symoné, Blended whiskey.

The average V8 (beverage) fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harkins Theatres, Horoscope, D&R, with strongest over-indexing on Harkins Theatres (59.34× the country average). Demographically, the V8 (beverage) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of V8 (beverage) fans

Demographic split for V8 (beverage) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age34.5
Estimated audience size266,649

Audience persona

The typical V8 (beverage) fan in United States is balanced, around 34.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Harkins Theatres.

Top regions in United States

Top regions ranked by reach for V8 (beverage) in United States
RegionReachAffinity
California35,4761.21×
Texas28,4181.24×
Florida20,2061.12×
New York14,6450.98×
Illinois9,8161.11×
Georgia9,3461.14×
North Carolina8,4761.06×
Pennsylvania8,0150.89×
Ohio7,9390.97×
New Jersey7,0481.04×
Arizona6,8281.25×
Virginia6,8261.05×
Michigan6,6400.95×
Washington5,8731.1×
Tennessee5,7881.08×
Indiana5,6671.16×
Missouri5,6061.3×
Massachusetts5,2250.99×
Maryland5,0421.1×
Alabama4,8571.3×
Minnesota4,3511.14×
South Carolina4,0061×
Colorado3,8840.92×
Louisiana3,8391.12×
Kentucky3,6081.08×
Wisconsin3,5920.9×
Oklahoma3,4071.15×
Oregon3,0060.98×
Nevada2,7491.07×
Mississippi2,7211.24×
Connecticut2,5550.96×
Arkansas2,5001.14×
Utah2,2820.96×
Iowa2,2631.03×
Kansas2,2211.06×
New Mexico1,3611.02×
Nebraska1,3331×
Idaho1,1020.82×
West Virginia1,0570.85×
Washington, District of Columbia9741.22×
Hawaii9490.83×
New Hampshire7500.71×
Rhode Island6780.8×
Maine6420.67×
Delaware6070.82×
South Dakota5010.81×
Alaska4940.87×
North Dakota4630.85×
Montana4570.62×
Vermont3020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for V8 (beverage) audience
BrandAffinityCategory
Harkins Theatres59.34×Movies & TV
Horoscope11.8×Health
D&R24.38×Technology & Electronics
Raven-Symoné28×Movies & TV
Blended whiskey11.56×Food & Beverages
Day trading10.7×Business & Career
Black tea19.59×Food & Beverages
Whole grain13.01×Food & Beverages
TravelCenters of America17.73×Travel & Leisure
Spaghetti14.81×Food & Beverages
Roulette10.92×Games
Critical illness insurance13.71×Business & Career
Prepackaged meal11.53×Food & Beverages
FC Bayern Munich4.85×Sports
Kia Sportage14.59×Cars & Mobility
Indianapolis Motor Speedway9.71×Sports
Borussia Dortmund13.4×Sports
Property insurance11.91×Home & Garden
Discount Tire4.08×Shopping
Scooby-Doo3.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by V8 (beverage) audience
TraitClusterScore
Healthy LifestyleBALANCE2.99
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM2.05
TravellingTHRILL1.45
Pet OwnershipJOY1.4
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for V8 (beverage)
CountryShare
United States20.5%
Japan13.3%
Brazil11.3%

See V8 (beverage) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does V8 (beverage) have in United States?

V8 (beverage) has an estimated audience of 266,649 people in United States, concentrated in California and Texas.

What is the gender split and age of V8 (beverage) fans?

53.6% of V8 (beverage) fans are female, 46.4% are male, with an average age of 34.5 years.

Which brands do V8 (beverage) fans like most?

V8 (beverage) fans show strongest brand affinity for Harkins Theatres (59.34×), Horoscope (11.8×), and D&R (24.38×) over the country average.

Where do V8 (beverage) fans live in United States?

V8 (beverage) fans in United States are most concentrated in California (reach 35,476), Texas (reach 28,418), and Florida (reach 20,206). These three regions account for the largest share of the active audience.

What other brands do V8 (beverage) fans also like?

Beyond V8 (beverage) itself, the audience over-indexes on Horoscope (11.8×), D&R (24.38×), Raven-Symoné (28×), and Blended whiskey (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for V8 (beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.