Rascasse Audience Intelligence

V8 (beverage) Target Market in United States

A data profile of the people who buy, follow and care about V8 (beverage) in United States — modelled from more than twelve digital signal sources. V8 (beverage) has an estimated audience of 274,244 people in United States.

#5250among Brand in United States#2590in Food & Beverages

The average V8 (beverage) fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Raven-Symoné, Black tea, Harkins Theatres, with strongest over-indexing on Raven-Symoné (89.33× the country average).

Demographically, the V8 (beverage) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical V8 (beverage) fan in United States is balanced, around 34.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Raven-Symoné.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the V8 (beverage) profile in United States.

Audience size
274K
in United States
Gender
53.6%♀
46.4% male
Age
34.5
average years
Country rank
#50598
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of V8 (beverage)

53.6% are female, 46.4% are male, average age 34.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for V8 (beverage) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age34.5
Estimated audience size274,244
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the V8 (beverage) audience in United States
Age bracketShare%
16-1924%
20-2930%
30-3922%
40-4916%
50+8%
Fig. 04

Worldwide distribution

19.4%

of the worldwide V8 (beverage) audience comes from United States.

Worldwide audience distribution share by country for V8 (beverage)
CountryShare
United States19.4%
Brazil12.8%
Japan12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the V8 (beverage) audience in United States is strongest.

Fig. 05

Top regions by affinity

V8 (beverage) customers by region in United States
#RegionReachAffinity×
01Alabama~5K1.27×
02Mississippi~3K1.25×
03Texas~30K1.23×
04Missouri~5K1.22×
05Arizona~6K1.18×
06Arkansas~3K1.18×
07Oklahoma~3K1.17×
08Indiana~6K1.15×
09California~30K1.14×
10Louisiana~4K1.14×
11Georgia~9K1.13×
12Washington, District of Columbia<1K1.13×
13Kansas~2K1.10×
14Tennessee~6K1.08×
15Minnesota~4K1.08×
16Kentucky~4K1.08×
17Florida~20K1.07×
18Maryland~5K1.07×
19New Mexico~1K1.07×
20Washington~6K1.05×
21Illinois~9K1.04×
22Iowa~2K1.04×
23Nebraska~1K1.04×
24North Carolina~8K1.02×
25Nevada~3K1.02×
26Virginia~7K1.01×
27South Carolina~4K1.01×
28Utah~2K1.00×
29New Jersey~7K0.98×
30Oregon~3K0.98×
31Ohio~8K0.96×
32Massachusetts~5K0.96×
33South Dakota<1K0.96×
34Alaska<1K0.96×
35Michigan~7K0.94×
36North Dakota<1K0.94×
37Connecticut~2K0.93×
38West Virginia~1K0.93×
39New York~10K0.92×
40Colorado~4K0.90×
41Wisconsin~4K0.90×
42Delaware<1K0.90×
43Rhode Island<1K0.89×
44Pennsylvania~8K0.88×
45Idaho~1K0.88×
46Hawaii<1K0.86×
47Vermont<1K0.80×
48New Hampshire<1K0.79×
49Maine<1K0.79×
50Montana<1K0.78×
Fig. 06

Affinity by region

Affinity by region — V8 (beverage), United States
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the V8 (beverage) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for V8 (beverage) audience
#·InterestCategoryAffinity×
01Raven-SymonéMovies & TV89.33×
02Harkins TheatresMovies & TV73.04×
03Black teaFood & Beverages46.28×
04Belgium national football teamSports36.59×
05D&RTechnology & Electronics26.75×
06StradivariusShopping21.97×
07SurveyMonkeyBusiness & Career20.22×
08Chyler LeighFashion & Accessoires16.91×
09PlasterHealth14.27×
10ThailandTravel & Leisure10.95×
11LaundryHome & Garden10.19×
12Pizza deliveryFood & Beverages9.56×
13Chocolate cakeFood & Beverages8.59×
14Discount TireShopping7.66×
15VegetableFood & Beverages5.92×
16Scooby-DooMovies & TV5.90×
17NBA FinalsSports4.81×
18CookbookFood & Beverages4.76×
19High schoolBusiness & Career4.41×
20Bass guitarMusic & Radio3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the V8 (beverage) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by V8 (beverage) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.87×
TravellingTHRILL1.57×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by V8 (beverage) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.81×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is V8 (beverage)'s target market in United States?

V8 (beverage)'s target market in United States covers an estimated 274,244 people, concentrated in California and Texas.

02

What is the gender split and age of V8 (beverage) customers?

53.6% of the V8 (beverage) audience are female, 46.4% are male, with an average age of 34.5 years.

03

Which brands do V8 (beverage) fans like most?

V8 (beverage) fans show strongest brand affinity for Raven-Symoné (89.33×), Black tea (46.28×), and Harkins Theatres (73.04×) over the country average.

04

Where do V8 (beverage) fans live in United States?

V8 (beverage) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do V8 (beverage) fans also like?

Beyond V8 (beverage) itself, the audience over-indexes on Black tea (46.28×), Harkins Theatres (73.04×), Laundry (10.19×), and Vegetable (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See V8 (beverage) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for V8 (beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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