The Hangover (film series) Audience in United States

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The Hangover (film series) has an estimated audience of 2,737,653 people in United States. 42.6% are female, 57.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Paisley, Kazuo Ishiguro, Horeca, Hawes, Dog breed.

The average The Hangover (film series) fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paisley, Kazuo Ishiguro, Horeca, with strongest over-indexing on Paisley (19.49× the country average). Demographically, the The Hangover (film series) audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Hangover (film series) fans

Demographic split for The Hangover (film series) audience in United States
MetricValue
Female42.6%
Male57.4%
Average age42.1
Estimated audience size2,737,653

Audience persona

The typical The Hangover (film series) fan in United States is more male, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Paisley.

Top regions in United States

Top regions ranked by reach for The Hangover (film series) in United States
RegionReachAffinity
California347,7061.15×
Texas256,1651.09×
Florida166,9470.9×
New York136,7720.89×
Illinois97,0331.06×
Pennsylvania91,0080.99×
Ohio86,2581.02×
North Carolina76,8480.93×
Georgia73,1890.87×
Michigan73,1561.02×
Arizona70,6161.26×
New Jersey65,4640.94×
Virginia54,7590.82×
Tennessee54,1240.99×
Indiana53,7251.07×
Massachusetts52,5940.98×
Washington52,1550.95×
Colorado50,6131.17×
Missouri47,3261.07×
Wisconsin42,2301.03×
Nevada40,9451.55×
Alabama39,6081.04×
South Carolina38,7610.94×
Minnesota37,5320.96×
Maryland36,2940.77×
Kentucky36,0291.05×
Louisiana35,0680.99×
Oklahoma32,7061.08×
Oregon31,2240.99×
Utah28,4401.16×
Connecticut25,1870.92×
Iowa24,3251.08×
Kansas22,7451.05×
Arkansas22,2690.99×
Mississippi19,5410.87×
New Mexico17,0751.24×
Idaho15,3081.12×
Nebraska14,3631.05×
West Virginia12,3490.97×
New Hampshire10,0840.93×
Hawaii8,8350.75×
Maine8,5220.87×
Montana8,2881.09×
Rhode Island8,1120.93×
South Dakota6,3831.01×
North Dakota6,3171.12×
Washington, District of Columbia6,0750.74×
Delaware5,7870.77×
Alaska5,2790.9×
Wyoming4,1671.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hangover (film series) audience
BrandAffinityCategory
Paisley19.49×Fashion & Accessoires
Kazuo Ishiguro40.17×Literature
Horeca31.5×Travel & Leisure
Hawes79.64×Travel & Leisure
Dog breed1.89×Pets & Animals
Hooked on Phonics16.69×Kids & Family
Sussex County, New Jersey15.23×Travel & Leisure
headspace12.6×Health
Kaytee34.96×Pets & Animals
Elsword20×Games
Vacuum packing13.1×Home & Garden
Home construction1.67×Home & Garden
Johns Hopkins School of Nursing15.87×Business & Career
Wok7.22×Food & Beverages
Goop5.74×Internet & Social Media
Cryptic crossword15.57×Technology & Electronics
Knauf Insulation27.55×Business & Career
Alaska1.6×Travel & Leisure
Got Talent España27.34×Movies & TV
Brown County, Wisconsin11.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hangover (film series) audience
TraitClusterScore
Risk AppetiteTHRILL1.4
Community OrientationOPEN1.35
Early Adopter MentalityPOWER1.32
Urban LifestyleOPEN1.24
IndulgenceJOY1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for The Hangover (film series)
CountryShare
United States55.4%
United Kingdom9.2%
India6.1%

See The Hangover (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hangover (film series) have in United States?

The Hangover (film series) has an estimated audience of 2,737,653 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hangover (film series) fans?

42.6% of The Hangover (film series) fans are female, 57.4% are male, with an average age of 42.1 years.

Which brands do The Hangover (film series) fans like most?

The Hangover (film series) fans show strongest brand affinity for Paisley (19.49×), Kazuo Ishiguro (40.17×), and Horeca (31.5×) over the country average.

Where do The Hangover (film series) fans live in United States?

The Hangover (film series) fans in United States are most concentrated in California (reach 347,706), Texas (reach 256,165), and Florida (reach 166,947). These three regions account for the largest share of the active audience.

What other brands do The Hangover (film series) fans also like?

Beyond The Hangover (film series) itself, the audience over-indexes on Kazuo Ishiguro (40.17×), Horeca (31.5×), Hawes (79.64×), and Dog breed (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hangover (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.