Rascasse Audience Intelligence

The Hangover (film series) Audience in United States

A data profile of the people who buy, follow and care about The Hangover (film series) in United States — modelled from more than twelve digital signal sources. The Hangover (film series) has an estimated audience of 2,721,632 people in United States.

#552among Movie / TV Show / Series in United States#1546in Movies & TV

The average The Hangover (film series) fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Jason Segel, Magic Mike, with strongest over-indexing on Elizabeth Banks (82.92× the country average).

Demographically, the The Hangover (film series) audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hangover (film series) fan in United States is more male, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hangover (film series) profile in United States.

Audience size
2.7M
in United States
Gender
42.6%♀
57.4% male
Age
42.1
average years
Country rank
#11137
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hangover (film series) viewers

42.6% are female, 57.4% are male, average age 42.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for The Hangover (film series) audience in United States
MetricValue
Female42.6%
Male57.4%
Average age42.1
Estimated audience size2,721,632
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the The Hangover (film series) audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

54.6%

of the worldwide The Hangover (film series) audience comes from United States.

Worldwide audience distribution share by country for The Hangover (film series)
CountryShare
United States54.6%
United Kingdom9.8%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hangover (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hangover (film series) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.50×
02Arizona~70K1.23×
03New Mexico~20K1.23×
04North Dakota~7K1.17×
05Colorado~50K1.16×
06Utah~30K1.14×
07Idaho~20K1.13×
08Montana~8K1.11×
09Iowa~20K1.09×
10Nebraska~10K1.09×
11California~300K1.08×
12Oklahoma~30K1.08×
13South Dakota~7K1.08×
14Kansas~20K1.06×
15Indiana~50K1.05×
16Texas~200K1.04×
17Missouri~50K1.04×
18Alabama~40K1.04×
19Kentucky~40K1.04×
20Wisconsin~40K1.03×
21West Virginia~10K1.01×
22Ohio~80K1.00×
23Michigan~70K1.00×
24Arkansas~20K1.00×
25Illinois~90K0.99×
26Oregon~30K0.99×
27Massachusetts~50K0.98×
28Louisiana~30K0.98×
29Alaska~6K0.98×
30New Hampshire~10K0.97×
31Rhode Island~8K0.97×
32Pennsylvania~90K0.96×
33Tennessee~50K0.96×
34Minnesota~40K0.96×
35Connecticut~30K0.96×
36Washington~50K0.94×
37South Carolina~40K0.93×
38Vermont~4K0.93×
39North Carolina~70K0.90×
40New Jersey~60K0.90×
41Mississippi~20K0.89×
42Maine~9K0.89×
43Florida~200K0.87×
44New York~100K0.85×
45Georgia~70K0.84×
46Delaware~6K0.82×
47Virginia~50K0.81×
48Maryland~40K0.78×
49Hawaii~9K0.77×
50Washington, District of Columbia~6K0.74×
Fig. 06

Affinity by region

Affinity by region — The Hangover (film series), United States
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hangover (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hangover (film series) audience
#·InterestCategoryAffinity×
01Elizabeth BanksMovies & TV82.92×
02Ed HelmsMovies & TV43.83×
03Magic MikeMovies & TV38.99×
04Jason SegelMovies & TV37.48×
05Kim CattrallMovies & TV36.28×
06EuroTripMovies & TV34.69×
0722 Jump StreetMovies & TV33.44×
08Sausage PartyMovies & TV27.16×
09ZoolanderMovies & TV26.51×
10Dumb and DumberMovies & TV26.50×
11BoratMovies & TV21.80×
12Austin Powers (film series)Movies & TV20.08×
13Josh DuhamelFashion & Accessoires20.00×
14Sophia BushMovies & TV20.00×
15Christopher WalkenMovies & TV15.58×
16Zooey DeschanelMovies & TV15.49×
17Emma StoneMovies & TV14.38×
18Jonah HillMovies & TV14.18×
19Tom CruiseMovies & TV8.39×
20Diane KeatonMovies & TV5.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hangover (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hangover (film series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.40×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hangover (film series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hangover (film series) have in United States?

The Hangover (film series) has an estimated audience of 2,721,632 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hangover (film series) viewers?

42.6% of The Hangover (film series) fans are female, 57.4% are male, with an average age of 42.1 years.

03

Which brands do The Hangover (film series) fans like most?

The Hangover (film series) fans show strongest brand affinity for Elizabeth Banks (82.92×), Jason Segel (37.48×), and Magic Mike (38.99×) over the country average.

04

Where do The Hangover (film series) fans live in United States?

The Hangover (film series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Hangover (film series) fans also like?

Beyond The Hangover (film series) itself, the audience over-indexes on Jason Segel (37.48×), Magic Mike (38.99×), Ed Helms (43.83×), and Kim Cattrall (36.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hangover (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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