Rascasse Audience Intelligence

Amica Mutual Insurance Target Market in United States

A data profile of the people who buy, follow and care about Amica Mutual Insurance in United States — modelled from more than twelve digital signal sources. Amica Mutual Insurance has an estimated audience of 398,265 people in United States.

#30among Insurances in United States#4315among Brand in United States#2566in Business & Career

The average Amica Mutual Insurance fan in United States is 43.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Massachusetts.

Top brand affinities include Capital One, Allstate, Enterprise Rent-A-Car, with strongest over-indexing on Capital One (15.84× the country average).

Demographically, the Amica Mutual Insurance audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amica Mutual Insurance fan in United States is more male, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amica Mutual Insurance profile in United States.

Audience size
398K
in United States
Gender
44.4%♀
55.6% male
Age
43.6
average years
Country rank
#41720
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amica Mutual Insurance

44.4% are female, 55.6% are male, average age 43.6.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Amica Mutual Insurance audience in United States
MetricValue
Female44.4%
Male55.6%
Average age43.6
Estimated audience size398,265
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Amica Mutual Insurance audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Amica Mutual Insurance audience comes from United States.

Worldwide audience distribution share by country for Amica Mutual Insurance
CountryShare
United States96.7%
Mexico0.9%
India0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amica Mutual Insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Amica Mutual Insurance customers by region in United States
#RegionReachAffinity×
01Rhode Island~10K9.20×
02Connecticut~20K4.03×
03Massachusetts~30K3.72×
04New Hampshire~4K2.56×
05Delaware~2K1.64×
06Maine~2K1.46×
07Georgia~20K1.42×
08Vermont<1K1.39×
09North Carolina~20K1.24×
10Washington~10K1.20×
11Oregon~5K1.04×
12New York~20K1.03×
13Texas~30K0.95×
14Colorado~6K0.89×
15Washington, District of Columbia~1K0.88×
16Maryland~5K0.78×
17New Mexico~2K0.78×
18Alaska<1K0.78×
19Arizona~6K0.73×
20South Carolina~4K0.71×
21Idaho~1K0.71×
22California~30K0.70×
23New Jersey~7K0.69×
24Virginia~7K0.69×
25North Dakota<1K0.69×
26Montana<1K0.66×
27South Dakota<1K0.65×
28Pennsylvania~8K0.63×
29Illinois~8K0.62×
30Nevada~2K0.59×
31Florida~20K0.57×
32Kansas~2K0.57×
33Nebraska~1K0.57×
34West Virginia~1K0.57×
35Missouri~4K0.56×
36Hawaii<1K0.56×
37Iowa~2K0.55×
38Minnesota~3K0.54×
39Arkansas~2K0.53×
40Mississippi~2K0.52×
41Tennessee~4K0.51×
42Oklahoma~2K0.51×
43Kentucky~2K0.50×
44Louisiana~3K0.49×
45Utah~2K0.49×
46Alabama~3K0.48×
47Wisconsin~3K0.47×
48Michigan~5K0.46×
49Indiana~3K0.46×
50Ohio~5K0.44×
Fig. 06

Affinity by region

Affinity by region — Amica Mutual Insurance, United States
0.44×1.00×9.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amica Mutual Insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amica Mutual Insurance audience
#·InterestCategoryAffinity×
01SchlumbergerFood & Beverages46.64×
02Melrose PlaceMovies & TV39.12×
03AllstateBusiness & Career36.98×
04Universal Technical InstituteCars & Mobility34.40×
05SixtCars & Mobility28.68×
06Alamo Rent a CarCars & Mobility28.23×
07Harvey'sFood & Beverages27.52×
08Enterprise Rent-A-CarCars & Mobility18.95×
09Capital OneBusiness & Career15.84×
10Morgan StanleyBusiness & Career13.42×
11E-TradeBusiness & Career13.35×
12Acme MarketsShopping13.26×
13Retirement planningBusiness & Career7.81×
14GEICOBusiness & Career6.41×
15FedExBusiness & Career6.39×
16Sustainable energyHome & Garden6.16×
17Renewable energyBusiness & Career5.18×
18Mortgage loansBusiness & Career5.00×
19PinterestInternet & Social Media3.64×
20AirbnbTravel & Leisure3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amica Mutual Insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amica Mutual Insurance audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.07×
Family OrientationCONSERVATISM2.93×
Career OrientationPOWER2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amica Mutual Insurance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amica Mutual Insurance's target market in United States?

Amica Mutual Insurance's target market in United States covers an estimated 398,265 people, concentrated in Texas and California.

02

What is the gender split and age of Amica Mutual Insurance customers?

44.4% of the Amica Mutual Insurance audience are female, 55.6% are male, with an average age of 43.6 years.

03

Which brands do Amica Mutual Insurance fans like most?

Amica Mutual Insurance fans show strongest brand affinity for Capital One (15.84×), Allstate (36.98×), and Enterprise Rent-A-Car (18.95×) over the country average.

04

Where do Amica Mutual Insurance fans live in United States?

Amica Mutual Insurance fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Massachusetts (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Amica Mutual Insurance fans also like?

Beyond Amica Mutual Insurance itself, the audience over-indexes on Allstate (36.98×), Enterprise Rent-A-Car (18.95×), Alamo Rent a Car (28.23×), and E-Trade (13.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Amica Mutual Insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amica Mutual Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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