Amica Mutual Insurance Audience in United States

Amica Mutual Insurance logo

Amica Mutual Insurance has an estimated audience of 400,906 people in United States. 44.4% are female, 55.6% are male, average age 43.6. Top regions: Texas, California, Massachusetts. Top brand affinities: Bell Helmets, Balfour Beatty, Alaska, Electrolyte, Combat sport.

The average Amica Mutual Insurance fan in United States is 43.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Massachusetts. Top brand affinities include Bell Helmets, Balfour Beatty, Alaska, with strongest over-indexing on Bell Helmets (30.93× the country average). Demographically, the Amica Mutual Insurance audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Amica Mutual Insurance fans

Demographic split for Amica Mutual Insurance audience in United States
MetricValue
Female44.4%
Male55.6%
Average age43.6
Estimated audience size400,906

Audience persona

The typical Amica Mutual Insurance fan in United States is more male, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bell Helmets.

Top regions in United States

Top regions ranked by reach for Amica Mutual Insurance in United States
RegionReachAffinity
Texas37,4161.09×
California34,8700.79×
Massachusetts28,4283.6×
New York25,5111.14×
Georgia19,5231.58×
Connecticut16,8934.2×
North Carolina16,5371.37×
Florida16,0080.59×
Rhode Island10,3728.13×
Washington10,3461.29×
Illinois9,5100.71×
Pennsylvania8,3820.62×
New Jersey7,4730.73×
Virginia7,0100.72×
Arizona6,1920.76×
Colorado6,0690.96×
Maryland5,6570.82×
Oregon5,3101.16×
Ohio5,2590.43×
Michigan4,2620.41×
South Carolina3,8820.64×
New Hampshire3,8582.44×
Tennessee3,7250.46×
Missouri3,2910.51×
Indiana3,0910.42×
Minnesota2,9270.51×
Wisconsin2,5940.43×
Alabama2,3300.42×
Nevada2,3260.6×
Louisiana2,1990.43×
Kentucky2,1200.42×
Maine2,0691.44×
Delaware1,9291.74×
Oklahoma1,8270.41×
Iowa1,6340.49×
Utah1,4500.4×
Kansas1,4350.45×
New Mexico1,4160.7×
Arkansas1,3790.42×
Idaho1,2550.62×
Mississippi1,1560.35×
Washington, District of Columbia1,0130.84×
Vermont9681.38×
Nebraska9180.46×
West Virginia6270.34×
Alaska5700.66×
Montana5550.5×
Hawaii4010.23×
North Dakota3520.43×
South Dakota3050.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amica Mutual Insurance audience
BrandAffinityCategory
Bell Helmets30.93×Cars & Mobility
Balfour Beatty35.69×Business & Career
Alaska2.51×Travel & Leisure
Electrolyte6.74×Health
Combat sport2.12×Sports
Kendra Scott3.49×Fashion & Accessoires
Nebraska Cornhuskers football3.91×Sports
The Halal Guys5.93×Food & Beverages
JDSU2.72×Business & Career
Cass County, Missouri7.03×Travel & Leisure
JibJab3.96×Internet & Social Media
Nipsey Hussle3.94×Music & Radio
Noodle (Gorillaz)2.2×Music & Radio
Necktie2.75×Fashion & Accessoires
Grammarly2.44×Business & Career
Mangaka2.16×Literature
Home Delivery1.58×Food & Beverages
Quechua (brand)8.24×Sports
Jesse Plemons1.66×Movies & TV
Brunello Cucinelli3.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amica Mutual Insurance audience
TraitClusterScore
Quality AwarenessPREMIUM2.43
Career OrientationPOWER1.89
Pet OwnershipJOY1.75
Family OrientationCONSERVATISM1.6
IndulgenceJOY1.45
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Amica Mutual Insurance
CountryShare
United States95.2%
Brazil1.5%
India0.9%

See Amica Mutual Insurance audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Amica Mutual Insurance have in United States?

Amica Mutual Insurance has an estimated audience of 400,906 people in United States, concentrated in Texas and California.

What is the gender split and age of Amica Mutual Insurance fans?

44.4% of Amica Mutual Insurance fans are female, 55.6% are male, with an average age of 43.6 years.

Which brands do Amica Mutual Insurance fans like most?

Amica Mutual Insurance fans show strongest brand affinity for Bell Helmets (30.93×), Balfour Beatty (35.69×), and Alaska (2.51×) over the country average.

Where do Amica Mutual Insurance fans live in United States?

Amica Mutual Insurance fans in United States are most concentrated in Texas (reach 37,416), California (reach 34,870), and Massachusetts (reach 28,428). These three regions account for the largest share of the active audience.

What other brands do Amica Mutual Insurance fans also like?

Beyond Amica Mutual Insurance itself, the audience over-indexes on Balfour Beatty (35.69×), Alaska (2.51×), Electrolyte (6.74×), and Combat sport (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amica Mutual Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.