Rascasse Audience Intelligence

Survival film Audience in United States

A data profile of the people who buy, follow and care about Survival film in United States — modelled from more than twelve digital signal sources. Survival film has an estimated audience of 3,767,932 people in United States.

#41among Movie genre in United States#4470among Topic in United States#976in Movies & TV

The average Survival film fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Saoirse Ronan, Z Nation, The Wild, with strongest over-indexing on Saoirse Ronan (52.36× the country average).

Demographically, the Survival film audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Survival film fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Saoirse Ronan.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survival film profile in United States.

Audience size
3.8M
in United States
Gender
55.6%♀
44.4% male
Age
37.2
average years
Country rank
#8452
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survival film fans

55.6% are female, 44.4% are male, average age 37.2.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Survival film audience in United States
MetricValue
Female55.6%
Male44.4%
Average age37.2
Estimated audience size3,767,932
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Survival film audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Survival film audience comes from United States.

Worldwide audience distribution share by country for Survival film
CountryShare
United States32.1%
United Kingdom5.6%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survival film audience in United States is strongest.

Fig. 05

Top regions by affinity

Survival film fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~70K1.26×
02Arkansas~40K1.23×
03Mississippi~40K1.22×
04Oklahoma~50K1.19×
05West Virginia~20K1.18×
06Kentucky~50K1.14×
07Alaska~9K1.14×
08Montana~10K1.13×
09Missouri~70K1.10×
10Idaho~20K1.10×
11Tennessee~80K1.08×
12Maine~10K1.07×
13Arizona~80K1.06×
14Louisiana~50K1.06×
15Kansas~30K1.06×
16New Mexico~20K1.04×
17Indiana~70K1.03×
18Oregon~40K1.03×
19Washington~80K1.02×
20Georgia~100K1.01×
21Ohio~100K1.00×
22New Hampshire~10K1.00×
23Vermont~7K1.00×
24North Dakota~8K0.99×
25Texas~300K0.98×
26North Carolina~100K0.98×
27Minnesota~50K0.98×
28Iowa~30K0.98×
29Michigan~100K0.97×
30South Carolina~60K0.97×
31Nevada~40K0.97×
32Utah~30K0.96×
33Nebraska~20K0.96×
34Colorado~60K0.95×
35South Dakota~8K0.95×
36Pennsylvania~100K0.94×
37Virginia~90K0.94×
38Wisconsin~50K0.94×
39Connecticut~40K0.94×
40Hawaii~10K0.92×
41Maryland~60K0.91×
42Rhode Island~10K0.91×
43Delaware~9K0.90×
44Illinois~100K0.88×
45New York~200K0.87×
46California~400K0.85×
47Florida~200K0.82×
48New Jersey~80K0.81×
49Massachusetts~60K0.78×
50Washington, District of Columbia~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Survival film, United States
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Survival film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Survival film audience
#·InterestCategoryAffinity×
01Z NationMovies & TV76.07×
02Saoirse RonanMovies & TV52.36×
03The WildMovies & TV27.47×
04Women's ShoesFashion & Accessoires20.00×
05Andrew LincolnMovies & TV16.23×
06Chiwetel EjioforMovies & TV15.41×
07Bill SkarsgårdMovies & TV13.25×
08Eva GreenMovies & TV10.71×
09Allison JanneyMovies & TV10.59×
10Steven SeagalMovies & TV9.07×
11Ron HowardMovies & TV7.99×
12Lenny KravitzMusic & Radio7.44×
13Mel GibsonMovies & TV6.30×
14Jennifer LawrenceMovies & TV6.18×
15Titanic (1997 film)Movies & TV6.06×
16Burt ReynoldsMovies & TV5.95×
1728 Days LaterMovies & TV5.70×
18Psychological thrillerLiterature3.57×
19Non-alcoholic beverageFood & Beverages3.10×
20Britney SpearsMusic & Radio2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Survival film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Survival film audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.66×
Community OrientationOPEN1.42×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Survival film audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Social Media UsageJOY0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Survival film have in United States?

Survival film has an estimated audience of 3,767,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Survival film fans?

55.6% of Survival film fans are female, 44.4% are male, with an average age of 37.2 years.

03

Which brands do Survival film fans like most?

Survival film fans show strongest brand affinity for Saoirse Ronan (52.36×), Z Nation (76.07×), and The Wild (27.47×) over the country average.

04

Where do Survival film fans live in United States?

Survival film fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Survival film fans also like?

Beyond Survival film itself, the audience over-indexes on Z Nation (76.07×), The Wild (27.47×), Bill Skarsgård (13.25×), and Women's Shoes (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Survival film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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