Survival film Audience in United States

Survival film logo

Survival film has an estimated audience of 3,767,932 people in United States. 55.6% are female, 44.4% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Saoirse Ronan, Josh Hutcherson, Z Nation, Bill Skarsgård, Autism Awareness.

The average Survival film fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saoirse Ronan, Josh Hutcherson, Z Nation, with strongest over-indexing on Saoirse Ronan (104.21× the country average). Demographically, the Survival film audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Survival film fans

Demographic split for Survival film audience in United States
MetricValue
Female55.6%
Male44.4%
Average age37.2
Estimated audience size3,767,932

Audience persona

The typical Survival film fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Saoirse Ronan.

Top regions in United States

Top regions ranked by reach for Survival film in United States
RegionReachAffinity
California355,0170.86×
Texas341,8371.06×
Florida211,7060.83×
New York196,0740.93×
Georgia124,3431.07×
Ohio121,0971.04×
Pennsylvania117,7590.93×
North Carolina117,1661.03×
Illinois113,5020.9×
Michigan96,5060.98×
Arizona88,8641.16×
Virginia88,6770.97×
Tennessee87,0821.15×
Washington80,6301.07×
New Jersey77,2370.81×
Alabama74,1971.41×
Indiana73,3131.07×
Missouri70,8301.17×
Maryland59,6600.92×
Kentucky57,2921.21×
Colorado56,2000.95×
Massachusetts55,7330.75×
South Carolina55,7100.98×
Wisconsin53,9750.95×
Minnesota53,8561×
Louisiana52,1811.07×
Oklahoma50,5871.21×
Oregon46,1001.07×
Mississippi40,2031.3×
Arkansas38,5901.24×
Nevada36,3191×
Connecticut35,4970.94×
Kansas32,5941.1×
Utah31,2990.93×
Iowa29,2710.94×
West Virginia20,9821.2×
Idaho19,9041.05×
New Mexico19,7501.05×
Nebraska16,6210.88×
New Hampshire14,6170.98×
Hawaii13,9660.86×
Maine13,1950.98×
Montana12,9431.24×
Rhode Island9,5610.8×
Delaware8,0190.77×
North Dakota7,0170.91×
South Dakota6,7150.77×
Washington, District of Columbia6,6730.59×
Vermont5,9710.9×
Wyoming5,8631.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survival film audience
BrandAffinityCategory
Saoirse Ronan104.21×Movies & TV
Josh Hutcherson57.3×Movies & TV
Z Nation106.54×Movies & TV
Bill Skarsgård26.12×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Andrew Lincoln47.05×Movies & TV
Ron Howard25.12×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
28 Days Later13.44×Movies & TV
The Wild35.56×Movies & TV
Diane von Fürstenberg31.2×Fashion & Accessoires
Income tax13.19×Business & Career
MSN4.23×News
Sam Elliott8.43×Movies & TV
Staples (Canada)4.41×Business & Career
Whole grain12.15×Food & Beverages
Jennifer Lawrence7.9×Movies & TV
Paul Newman12.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survival film audience
TraitClusterScore
Quality AwarenessPREMIUM3.77
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL1.95
ExtroversionTHRILL1.57
IndividualismJOY1.41
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Survival film
CountryShare
United States32.1%
United Kingdom5.6%
Mexico5.3%

See Survival film audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Survival film have in United States?

Survival film has an estimated audience of 3,767,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Survival film fans?

55.6% of Survival film fans are female, 44.4% are male, with an average age of 37.2 years.

Which brands do Survival film fans like most?

Survival film fans show strongest brand affinity for Saoirse Ronan (104.21×), Josh Hutcherson (57.3×), and Z Nation (106.54×) over the country average.

Where do Survival film fans live in United States?

Survival film fans in United States are most concentrated in California (reach 355,017), Texas (reach 341,837), and Florida (reach 211,706). These three regions account for the largest share of the active audience.

What other brands do Survival film fans also like?

Beyond Survival film itself, the audience over-indexes on Josh Hutcherson (57.3×), Z Nation (106.54×), Bill Skarsgård (26.12×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.