Survival film Audience in Germany

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Survival film has an estimated audience of 378,515 people in Germany. 61.1% are female, 38.9% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 28 Days Later, Magnolia (film), Winona Ryder, Jennifer Lawrence, Sophia Loren.

The average Survival film fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 28 Days Later, Magnolia (film), Winona Ryder, with strongest over-indexing on 28 Days Later (84.22× the country average). Demographically, the Survival film audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Survival film fans

Demographic split for Survival film audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age34.7
Estimated audience size378,515

Audience persona

The typical Survival film fan in Germany is more female, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for 28 Days Later.

Top regions in Germany

Top regions ranked by reach for Survival film in Germany
RegionReachAffinity
Nordrhein-Westfalen93,4091.13×
Bayern58,2920.96×
Baden-Württemberg50,1150.97×
Hessen39,3991.37×
Niedersachsen35,3010.96×
Berlin18,5581.1×
Rheinland-Pfalz18,4170.97×
Sachsen17,4990.94×
Schleswig-Holstein12,6910.93×
Sachsen-Anhalt10,6211.08×
Brandenburg10,2540.87×
Thüringen8,8850.92×
Hamburg7,7550.91×
Mecklenburg-Vorpommern6,8110.94×
Saarland3,8690.83×
Bremen3,6071.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survival film audience
BrandAffinityCategory
28 Days Later84.22×Movies & TV
Magnolia (film)76.94×Movies & TV
Winona Ryder19.82×Movies & TV
Jennifer Lawrence21.28×Movies & TV
Sophia Loren20.59×Movies & TV
Eyes Wide Shut20×Movies & TV
Lenny Kravitz19.5×Music & Radio
Dylan O'Brien22.54×Movies & TV
Mel Gibson11.37×Movies & TV
Anya Taylor-Joy13.54×Movies & TV
Zac Efron10.89×Movies & TV
Jane Austen14.39×Literature
Harry Potter2.48×Movies & TV
28 Weeks Later20×Movies & TV
Psychological horror16.37×Health
British Touring Car Championship66.86×Sports
Elizabeth Olsen16.9×Movies & TV
The Day After Tomorrow20.81×Movies & TV
Satire5.63×Literature
I, Robot (film)22.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survival film audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Early Adopter MentalityPOWER1.54
ExtroversionTHRILL1.39
Sports ActivityPOWER1.36
TravellingTHRILL1.32
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Survival film
CountryShare
United States32.1%
United Kingdom5.6%
Mexico5.3%

See Survival film audiences in other countries

More Movie genre audiences in Germany

Frequently asked questions

How many fans does Survival film have in Germany?

Survival film has an estimated audience of 378,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Survival film fans?

61.1% of Survival film fans are female, 38.9% are male, with an average age of 34.7 years.

Which brands do Survival film fans like most?

Survival film fans show strongest brand affinity for 28 Days Later (84.22×), Magnolia (film) (76.94×), and Winona Ryder (19.82×) over the country average.

Where do Survival film fans live in Germany?

Survival film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,409), Bayern (reach 58,292), and Baden-Württemberg (reach 50,115). These three regions account for the largest share of the active audience.

What other brands do Survival film fans also like?

Beyond Survival film itself, the audience over-indexes on Magnolia (film) (76.94×), Winona Ryder (19.82×), Jennifer Lawrence (21.28×), and Sophia Loren (20.59×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Survival film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.