12 Years a Slave (film) Audience in United States

12 Years a Slave (film) logo

12 Years a Slave (film) has an estimated audience of 1,645,448 people in United States. 51.4% are female, 48.6% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Terrence Howard, Kill Bill, America Ferrera, Kate Beckinsale, Ugly Betty.

The average 12 Years a Slave (film) fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Terrence Howard, Kill Bill, America Ferrera, with strongest over-indexing on Terrence Howard (71.82× the country average). Demographically, the 12 Years a Slave (film) audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of 12 Years a Slave (film) fans

Demographic split for 12 Years a Slave (film) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age43.8
Estimated audience size1,645,448

Audience persona

The typical 12 Years a Slave (film) fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Terrence Howard.

Top regions in United States

Top regions ranked by reach for 12 Years a Slave (film) in United States
RegionReachAffinity
California202,8791.12×
Texas161,2681.14×
New York107,2431.17×
Florida98,1300.88×
Georgia60,9481.2×
Illinois59,6471.09×
North Carolina57,8461.17×
Pennsylvania54,9440.99×
Ohio48,0420.95×
Virginia45,6411.14×
New Jersey43,4041.04×
Michigan42,5650.99×
Massachusetts34,6401.07×
Louisiana34,2861.62×
Maryland34,2741.21×
Tennessee33,6911.02×
Arizona33,6321×
Washington32,2970.98×
Missouri31,9771.21×
Indiana30,0451×
Alabama27,8991.21×
South Carolina27,2511.1×
Colorado22,7390.88×
Minnesota22,7340.96×
Wisconsin21,1030.85×
Kentucky20,6261×
Oklahoma18,2461×
Connecticut17,2911.05×
Oregon17,0420.9×
Mississippi16,0861.19×
Arkansas14,7511.09×
Nevada13,5910.85×
Kansas12,9000.99×
Utah12,5740.85×
Iowa11,9280.88×
Nebraska7,3990.9×
New Mexico7,2890.88×
Washington, District of Columbia6,5491.32×
Idaho6,5150.79×
West Virginia6,3890.83×
Hawaii6,1970.88×
New Hampshire5,6330.87×
Maine5,3310.9×
Rhode Island5,2161×
Montana3,8680.85×
Alaska3,6361.03×
Delaware3,5380.78×
South Dakota3,4230.9×
Vermont2,7250.94×
North Dakota2,7190.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 12 Years a Slave (film) audience
BrandAffinityCategory
Terrence Howard71.82×Movies & TV
Kill Bill36.16×Movies & TV
America Ferrera41.71×Movies & TV
Kate Beckinsale27.1×Movies & TV
Ugly Betty54.11×Movies & TV
Guillermo del Toro30.3×Movies & TV
Devious Maids66.55×Movies & TV
Diane Keaton10.5×Movies & TV
Stanley Kubrick37.34×Movies & TV
Black Panther (film)23.29×Movies & TV
Javier Bardem21.57×Movies & TV
Boardwalk Empire36.56×Movies & TV
David Lynch27.05×Movies & TV
Martin Scorsese27.07×Movies & TV
The Equalizer30.84×Movies & TV
Angela Bassett20.96×Movies & TV
Maya Rudolph22.4×Movies & TV
Don Cheadle32.83×Movies & TV
Queen Latifah19.81×Music & Radio
Michael Sheen30.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 12 Years a Slave (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.06
TraditionCONSERVATISM1.54
MindfulnessBALANCE1.44
SpiritualityBALANCE1.44
LGBTQ+ IdentityOPEN1.41
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for 12 Years a Slave (film)
CountryShare
United States35.5%
United Kingdom6.2%
France4.5%

See 12 Years a Slave (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does 12 Years a Slave (film) have in United States?

12 Years a Slave (film) has an estimated audience of 1,645,448 people in United States, concentrated in California and Texas.

What is the gender split and age of 12 Years a Slave (film) fans?

51.4% of 12 Years a Slave (film) fans are female, 48.6% are male, with an average age of 43.8 years.

Which brands do 12 Years a Slave (film) fans like most?

12 Years a Slave (film) fans show strongest brand affinity for Terrence Howard (71.82×), Kill Bill (36.16×), and America Ferrera (41.71×) over the country average.

Where do 12 Years a Slave (film) fans live in United States?

12 Years a Slave (film) fans in United States are most concentrated in California (reach 202,879), Texas (reach 161,268), and New York (reach 107,243). These three regions account for the largest share of the active audience.

What other brands do 12 Years a Slave (film) fans also like?

Beyond 12 Years a Slave (film) itself, the audience over-indexes on Kill Bill (36.16×), America Ferrera (41.71×), Kate Beckinsale (27.1×), and Ugly Betty (54.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 12 Years a Slave (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.