12 Years a Slave (film) Audience in United States
12 Years a Slave (film) has an estimated audience of 1,645,448 people in United States. 51.4% are female, 48.6% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Nationality, Personality, Nia Jax, Stamp collecting, Canton, Georgia.
The average 12 Years a Slave (film) fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Personality, Nia Jax, with strongest over-indexing on Nationality (6.68× the country average). Demographically, the 12 Years a Slave (film) audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of 12 Years a Slave (film) fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.8 |
| Estimated audience size | 1,645,448 |
Audience persona
The typical 12 Years a Slave (film) fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 202,879 | 1.12× |
| Texas | 161,268 | 1.14× |
| New York | 107,243 | 1.17× |
| Florida | 98,130 | 0.88× |
| Georgia | 60,948 | 1.2× |
| Illinois | 59,647 | 1.09× |
| North Carolina | 57,846 | 1.17× |
| Pennsylvania | 54,944 | 0.99× |
| Ohio | 48,042 | 0.95× |
| Virginia | 45,641 | 1.14× |
| New Jersey | 43,404 | 1.04× |
| Michigan | 42,565 | 0.99× |
| Massachusetts | 34,640 | 1.07× |
| Louisiana | 34,286 | 1.62× |
| Maryland | 34,274 | 1.21× |
| Tennessee | 33,691 | 1.02× |
| Arizona | 33,632 | 1× |
| Washington | 32,297 | 0.98× |
| Missouri | 31,977 | 1.21× |
| Indiana | 30,045 | 1× |
| Alabama | 27,899 | 1.21× |
| South Carolina | 27,251 | 1.1× |
| Colorado | 22,739 | 0.88× |
| Minnesota | 22,734 | 0.96× |
| Wisconsin | 21,103 | 0.85× |
| Kentucky | 20,626 | 1× |
| Oklahoma | 18,246 | 1× |
| Connecticut | 17,291 | 1.05× |
| Oregon | 17,042 | 0.9× |
| Mississippi | 16,086 | 1.19× |
| Arkansas | 14,751 | 1.09× |
| Nevada | 13,591 | 0.85× |
| Kansas | 12,900 | 0.99× |
| Utah | 12,574 | 0.85× |
| Iowa | 11,928 | 0.88× |
| Nebraska | 7,399 | 0.9× |
| New Mexico | 7,289 | 0.88× |
| Washington, District of Columbia | 6,549 | 1.32× |
| Idaho | 6,515 | 0.79× |
| West Virginia | 6,389 | 0.83× |
| Hawaii | 6,197 | 0.88× |
| New Hampshire | 5,633 | 0.87× |
| Maine | 5,331 | 0.9× |
| Rhode Island | 5,216 | 1× |
| Montana | 3,868 | 0.85× |
| Alaska | 3,636 | 1.03× |
| Delaware | 3,538 | 0.78× |
| South Dakota | 3,423 | 0.9× |
| Vermont | 2,725 | 0.94× |
| North Dakota | 2,719 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 6.68× | Politics & Society |
| Personality | 18.31× | Business & Career |
| Nia Jax | 23.29× | Sports |
| Stamp collecting | 8.68× | Home & Garden |
| Canton, Georgia | 27.05× | Travel & Leisure |
| Minnesota | 2.35× | Travel & Leisure |
| Home construction | 1.65× | Home & Garden |
| Elsword | 17.03× | Games |
| Whataburger | 1.62× | Food & Beverages |
| Google Photos | 2× | Technology & Electronics |
| Cryptic crossword | 10.5× | Technology & Electronics |
| Jab Tak Hai Jaan | 21.57× | Movies & TV |
| Justice | 1.73× | Politics & Society |
| Maracaibo | 6.42× | Travel & Leisure |
| Home staging | 2.84× | Home & Garden |
| Magazine (band) | 3.44× | Music & Radio |
| Jiraiya | 16.17× | Literature |
| Vivian Chow | 30.84× | Music & Radio |
| Oracle Certification Program | 12.05× | Technology & Electronics |
| La rosa de Guadalupe | 5.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.06 |
| Tradition | CONSERVATISM | 1.54 |
| Mindfulness | BALANCE | 1.44 |
| Spirituality | BALANCE | 1.44 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.2% |
| France | 4.5% |
See 12 Years a Slave (film) audiences in other countries
- 12 Years a Slave (film) — Germany
- 12 Years a Slave (film) — United Kingdom
- 12 Years a Slave (film) — France
- 12 Years a Slave (film) — Italy
- 12 Years a Slave (film) — Spain
- 12 Years a Slave (film) — Brazil
- 12 Years a Slave (film) — Japan
- 12 Years a Slave (film) — South Korea
- 12 Years a Slave (film) — India
More Drama audiences in United States
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does 12 Years a Slave (film) have in United States?
12 Years a Slave (film) has an estimated audience of 1,645,448 people in United States, concentrated in California and Texas.
What is the gender split and age of 12 Years a Slave (film) fans?
51.4% of 12 Years a Slave (film) fans are female, 48.6% are male, with an average age of 43.8 years.
Which brands do 12 Years a Slave (film) fans like most?
12 Years a Slave (film) fans show strongest brand affinity for Nationality (6.68×), Personality (18.31×), and Nia Jax (23.29×) over the country average.
Where do 12 Years a Slave (film) fans live in United States?
12 Years a Slave (film) fans in United States are most concentrated in California (reach 202,879), Texas (reach 161,268), and New York (reach 107,243). These three regions account for the largest share of the active audience.
What other brands do 12 Years a Slave (film) fans also like?
Beyond 12 Years a Slave (film) itself, the audience over-indexes on Personality (18.31×), Nia Jax (23.29×), Stamp collecting (8.68×), and Canton, Georgia (27.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 12 Years a Slave (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.