Rascasse Audience Intelligence

12 Years a Slave (film) Audience in United States

A data profile of the people who buy, follow and care about 12 Years a Slave (film) in United States — modelled from more than twelve digital signal sources. 12 Years a Slave (film) has an estimated audience of 1,728,023 people in United States.

#1020among Movie / TV Show / Series in United States#2563in Movies & TV

The average 12 Years a Slave (film) fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kate Beckinsale, Javier Bardem, Diane Keaton, with strongest over-indexing on Kate Beckinsale (57.66× the country average).

Demographically, the 12 Years a Slave (film) audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 12 Years a Slave (film) fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Kate Beckinsale.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 12 Years a Slave (film) profile in United States.

Audience size
1.7M
in United States
Gender
51.4%♀
48.6% male
Age
43.8
average years
Country rank
#15946
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 12 Years a Slave (film) viewers

51.4% are female, 48.6% are male, average age 43.8.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for 12 Years a Slave (film) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age43.8
Estimated audience size1,728,023
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the 12 Years a Slave (film) audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

34.7%

of the worldwide 12 Years a Slave (film) audience comes from United States.

Worldwide audience distribution share by country for 12 Years a Slave (film)
CountryShare
United States34.7%
France7.4%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 12 Years a Slave (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

12 Years a Slave (film) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.57×
02Mississippi~20K1.22×
03Washington, District of Columbia~6K1.22×
04Alabama~30K1.20×
05Georgia~60K1.19×
06Maryland~30K1.19×
07Missouri~30K1.15×
08Texas~200K1.12×
09North Carolina~60K1.12×
10Arkansas~20K1.11×
11California~200K1.10×
12South Carolina~30K1.10×
13New York~100K1.09×
14Virginia~40K1.09×
15Alaska~4K1.07×
16Illinois~60K1.06×
17Massachusetts~30K1.04×
18New Jersey~40K1.03×
19Connecticut~20K1.03×
20Arizona~30K1.02×
21Tennessee~30K1.01×
22Oklahoma~20K1.01×
23Indiana~30K1.00×
24Kentucky~20K1.00×
25Michigan~40K0.99×
26Rhode Island~5K0.99×
27Kansas~10K0.98×
28Pennsylvania~50K0.97×
29Vermont~3K0.97×
30Minnesota~20K0.96×
31South Dakota~4K0.96×
32Ohio~50K0.95×
33Washington~30K0.95×
34New Mexico~8K0.93×
35Nebraska~8K0.93×
36Oregon~20K0.90×
37West Virginia~7K0.90×
38Hawaii~6K0.90×
39Maine~5K0.90×
40Florida~100K0.89×
41Iowa~10K0.89×
42New Hampshire~6K0.89×
43Colorado~20K0.88×
44Nevada~10K0.88×
45Utah~10K0.88×
46North Dakota~3K0.88×
47Delaware~4K0.87×
48Wisconsin~20K0.86×
49Montana~4K0.86×
50Idaho~7K0.84×
Fig. 06

Affinity by region

Affinity by region — 12 Years a Slave (film), United States
0.84×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 12 Years a Slave (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 12 Years a Slave (film) audience
#·InterestCategoryAffinity×
01Devious MaidsMovies & TV89.02×
02Ugly BettyMovies & TV69.24×
03Kate BeckinsaleMovies & TV57.66×
04Terrence HowardMovies & TV54.19×
05Javier BardemMovies & TV54.02×
06Forest WhitakerMovies & TV52.20×
07America FerreraMovies & TV47.93×
08Boardwalk EmpireMovies & TV46.40×
09Gangs of New YorkMovies & TV45.85×
10Penélope CruzMovies & TV45.77×
11Stanley KubrickMovies & TV41.69×
12The EqualizerMovies & TV41.54×
13Don CheadleMovies & TV39.79×
14Guillermo del ToroMovies & TV31.87×
15Black Panther (film)Movies & TV28.98×
16Marlon BrandoMovies & TV27.87×
17Angela BassettMovies & TV25.96×
18Morgan FreemanMovies & TV23.16×
19Diane KeatonMovies & TV22.73×
20Al PacinoMovies & TV21.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 12 Years a Slave (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 12 Years a Slave (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
SpiritualityBALANCE2.37×
TraditionCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 12 Years a Slave (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
SustainabilityBALANCE0.70×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 12 Years a Slave (film) have in United States?

12 Years a Slave (film) has an estimated audience of 1,728,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 12 Years a Slave (film) viewers?

51.4% of 12 Years a Slave (film) fans are female, 48.6% are male, with an average age of 43.8 years.

03

Which brands do 12 Years a Slave (film) fans like most?

12 Years a Slave (film) fans show strongest brand affinity for Kate Beckinsale (57.66×), Javier Bardem (54.02×), and Diane Keaton (22.73×) over the country average.

04

Where do 12 Years a Slave (film) fans live in United States?

12 Years a Slave (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 12 Years a Slave (film) fans also like?

Beyond 12 Years a Slave (film) itself, the audience over-indexes on Javier Bardem (54.02×), Diane Keaton (22.73×), America Ferrera (47.93×), and Forest Whitaker (52.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See 12 Years a Slave (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 12 Years a Slave (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →