Rascasse Audience Intelligence

Luke Cage (TV series) Audience in United States

A data profile of the people who buy, follow and care about Luke Cage (TV series) in United States — modelled from more than twelve digital signal sources. Luke Cage (TV series) has an estimated audience of 991,643 people in United States.

#53among Action in United States#1866among Movie / TV Show / Series in United States#4338in Movies & TV

The average Luke Cage (TV series) fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include America Ferrera, The UPS Store, Jake Gyllenhaal, with strongest over-indexing on America Ferrera (37.55× the country average).

Demographically, the Luke Cage (TV series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luke Cage (TV series) fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for America Ferrera.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Cage (TV series) profile in United States.

Audience size
992K
in United States
Gender
43.9%♀
56.1% male
Age
41.0
average years
Country rank
#23803
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Cage (TV series) viewers

43.9% are female, 56.1% are male, average age 41.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Luke Cage (TV series) audience in United States
MetricValue
Female43.9%
Male56.1%
Average age41.0
Estimated audience size991,643
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Luke Cage (TV series) audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Luke Cage (TV series) audience comes from United States.

Worldwide audience distribution share by country for Luke Cage (TV series)
CountryShare
United States43.7%
Brazil9.2%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Cage (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke Cage (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K1.51×
02Louisiana~20K1.39×
03Maryland~20K1.37×
04Mississippi~10K1.37×
05South Carolina~20K1.29×
06Texas~100K1.24×
07Alabama~20K1.22×
08North Carolina~40K1.21×
09Delaware~3K1.18×
10Tennessee~20K1.17×
11Arkansas~9K1.17×
12New York~60K1.14×
13Virginia~30K1.14×
14Indiana~20K1.13×
15Florida~70K1.10×
16Michigan~30K1.10×
17Oklahoma~10K1.10×
18Nevada~10K1.09×
19New Jersey~30K1.08×
20Kentucky~10K1.08×
21Pennsylvania~30K1.05×
22Illinois~30K1.05×
23Missouri~20K1.05×
24Connecticut~10K1.05×
25Ohio~30K1.04×
26California~100K1.03×
27Arizona~20K1.02×
28Kansas~8K1.02×
29Alaska~2K1.00×
30Washington, District of Columbia~3K0.98×
31Washington~20K0.97×
32West Virginia~4K0.95×
33Rhode Island~3K0.94×
34New Mexico~4K0.92×
35Massachusetts~20K0.89×
36Oregon~10K0.88×
37Nebraska~4K0.86×
38Wisconsin~10K0.84×
39Iowa~7K0.82×
40Colorado~10K0.81×
41Minnesota~10K0.80×
42New Hampshire~3K0.80×
43Utah~7K0.78×
44North Dakota~2K0.78×
45Idaho~4K0.77×
46Maine~3K0.77×
47South Dakota~2K0.77×
48Hawaii~3K0.74×
49Vermont~1K0.73×
50Montana~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Luke Cage (TV series), United States
0.68×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Cage (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Cage (TV series) audience
#·InterestCategoryAffinity×
01Devious MaidsMovies & TV63.92×
02LibreOfficeTechnology & Electronics62.74×
03Ugly BettyMovies & TV54.24×
04Doctor StrangerMovies & TV44.29×
05Geek girlInternet & Social Media40.26×
06Terrence HowardMovies & TV38.91×
07America FerreraMovies & TV37.55×
08Night at the MuseumMovies & TV35.49×
09The EqualizerMovies & TV32.54×
10Forest WhitakerMovies & TV27.61×
11Don CheadleMovies & TV25.65×
12Black Panther (film)Movies & TV24.60×
13Jake GyllenhaalMovies & TV23.67×
14Edible ArrangementsFood & Beverages22.09×
15Angela BassettMovies & TV20.34×
16Oscar IsaacMovies & TV16.23×
17Graphic novelLiterature12.28×
18Guardians of the Galaxy (film)Movies & TV12.07×
19The UPS StoreShopping10.03×
20Web serverTechnology & Electronics9.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Cage (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Cage (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.71×
Early Adopter MentalityPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Cage (TV series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Pet OwnershipJOY0.65×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Cage (TV series) have in United States?

Luke Cage (TV series) has an estimated audience of 991,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luke Cage (TV series) viewers?

43.9% of Luke Cage (TV series) fans are female, 56.1% are male, with an average age of 41.0 years.

03

Which brands do Luke Cage (TV series) fans like most?

Luke Cage (TV series) fans show strongest brand affinity for America Ferrera (37.55×), The UPS Store (10.03×), and Jake Gyllenhaal (23.67×) over the country average.

04

Where do Luke Cage (TV series) fans live in United States?

Luke Cage (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Cage (TV series) fans also like?

Beyond Luke Cage (TV series) itself, the audience over-indexes on The UPS Store (10.03×), Jake Gyllenhaal (23.67×), Doctor Stranger (44.29×), and Ugly Betty (54.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Cage (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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