Luke Cage (TV series) Audience in United States

Luke Cage (TV series) logo

Luke Cage (TV series) has an estimated audience of 967,313 people in United States. 43.9% are female, 56.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Personality, Nia Jax, Nationality.

The average Luke Cage (TV series) fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Personality, with strongest over-indexing on Lulu 黃路梓茵 (47.9× the country average). Demographically, the Luke Cage (TV series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Luke Cage (TV series) fans

Demographic split for Luke Cage (TV series) audience in United States
MetricValue
Female43.9%
Male56.1%
Average age41.0
Estimated audience size967,313

Audience persona

The typical Luke Cage (TV series) fan in United States is more male, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Luke Cage (TV series) in United States
RegionReachAffinity
California110,4811.04×
Texas105,8161.27×
Florida74,7001.14×
New York65,4061.21×
Georgia45,0351.51×
North Carolina36,8381.27×
Illinois35,6941.11×
Pennsylvania35,3011.08×
Ohio32,1261.08×
Michigan28,4081.12×
Virginia27,9101.18×
New Jersey27,5991.12×
Maryland23,0481.39×
Tennessee22,0781.14×
Indiana19,7671.12×
Arizona19,6521×
South Carolina19,6251.35×
Washington18,5840.96×
Massachusetts17,8440.94×
Louisiana17,4881.4×
Missouri16,9911.09×
Alabama16,7001.24×
Kentucky13,1541.08×
Colorado12,6630.83×
Wisconsin12,4000.85×
Oklahoma11,9741.11×
Minnesota11,2270.81×
Mississippi10,6881.34×
Nevada10,3711.11×
Connecticut10,1761.05×
Oregon9,7600.88×
Arkansas9,1941.15×
Kansas7,7711.02×
Utah6,7310.78×
Iowa6,4420.81×
New Mexico4,2630.88×
West Virginia4,0190.89×
Nebraska3,9830.82×
Idaho3,5120.72×
Delaware3,0621.15×
Hawaii3,0340.73×
New Hampshire2,9150.76×
Washington, District of Columbia2,8620.98×
Rhode Island2,6990.88×
Maine2,4940.72×
Alaska1,8510.89×
Montana1,5580.58×
South Dakota1,3900.62×
North Dakota1,2950.65×
Vermont1,0250.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Cage (TV series) audience
BrandAffinityCategory
Lulu 黃路梓茵47.9×Movies & TV
Lindy Hop30.86×Music & Radio
Personality17.61×Business & Career
Nia Jax23.29×Sports
Nationality4.71×Politics & Society
Dog breed1.92×Pets & Animals
Daiwa, Hiroshima67.67×Travel & Leisure
Home equity2.58×Home & Garden
Home construction1.68×Home & Garden
Elsword17.8×Games
Minnesota1.8×Travel & Leisure
Ivey Business School30.63×Business & Career
Alaska1.59×Travel & Leisure
Nebraska Cornhuskers7.43×Sports
Israel1.73×Travel & Leisure
Grace Slick6.85×Music & Radio
Google Photos1.89×Technology & Electronics
Litter box1.58×Pets & Animals
Nebraska2.04×Travel & Leisure
Monogram2.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Cage (TV series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
Early Adopter MentalityPOWER1.96
Risk AppetiteTHRILL1.5
Urban LifestyleOPEN1.45
PatriotismCONSERVATISM1.42
TraditionCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Luke Cage (TV series)
CountryShare
United States43.7%
Brazil10.2%
United Kingdom6.6%

See Luke Cage (TV series) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Luke Cage (TV series) have in United States?

Luke Cage (TV series) has an estimated audience of 967,313 people in United States, concentrated in California and Texas.

What is the gender split and age of Luke Cage (TV series) fans?

43.9% of Luke Cage (TV series) fans are female, 56.1% are male, with an average age of 41.0 years.

Which brands do Luke Cage (TV series) fans like most?

Luke Cage (TV series) fans show strongest brand affinity for Lulu 黃路梓茵 (47.9×), Lindy Hop (30.86×), and Personality (17.61×) over the country average.

Where do Luke Cage (TV series) fans live in United States?

Luke Cage (TV series) fans in United States are most concentrated in California (reach 110,481), Texas (reach 105,816), and Florida (reach 74,700). These three regions account for the largest share of the active audience.

What other brands do Luke Cage (TV series) fans also like?

Beyond Luke Cage (TV series) itself, the audience over-indexes on Lindy Hop (30.86×), Personality (17.61×), Nia Jax (23.29×), and Nationality (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Cage (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.