A data profile of the people who buy, follow and care about Jaipur in United States — modelled from more than twelve digital signal sources. Jaipur has an estimated audience of 539,669 people in United States.
The average Jaipur fan in United States is 37.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include A Million Ways to Die in the West, NDTV, Alia Bhatt, with strongest over-indexing on A Million Ways to Die in the West (369.24× the country average).
Demographically, the Jaipur audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Jaipur fan in United States is balanced, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for A Million Ways to Die in the West.
The key figures that characterise the Jaipur profile in United States.
52.8% are female, 47.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.9 |
| Estimated audience size | 539,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Jaipur audience comes from United States.
| Country | Share |
|---|---|
| India | 60.8% |
| United States | 5.9% |
| United Kingdom | 2.6% |
Where the Jaipur audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~8K | 2.95× | |
| 02 | Washington, District of Columbia | ~4K | 2.41× | |
| 03 | New York | ~50K | 1.64× | |
| 04 | New Jersey | ~20K | 1.62× | |
| 05 | Massachusetts | ~20K | 1.57× | |
| 06 | Washington | ~20K | 1.54× | |
| 07 | California | ~90K | 1.53× | |
| 08 | Virginia | ~20K | 1.46× | |
| 09 | Colorado | ~10K | 1.27× | |
| 10 | Vermont | ~1K | 1.25× | |
| 11 | Illinois | ~20K | 1.23× | |
| 12 | Connecticut | ~7K | 1.22× | |
| 13 | Florida | ~40K | 1.17× | |
| 14 | Maryland | ~10K | 1.12× | |
| 15 | New Hampshire | ~2K | 1.09× | |
| 16 | Georgia | ~20K | 1.07× | |
| 17 | Oregon | ~6K | 1.04× | |
| 18 | Utah | ~5K | 1.03× | |
| 19 | Pennsylvania | ~20K | 0.97× | |
| 20 | North Carolina | ~20K | 0.96× | |
| 21 | Rhode Island | ~2K | 0.96× | |
| 22 | Texas | ~40K | 0.94× | |
| 23 | Arizona | ~10K | 0.91× | |
| 24 | Hawaii | ~2K | 0.91× | |
| 25 | Minnesota | ~7K | 0.89× | |
| 26 | Maine | ~2K | 0.89× | |
| 27 | Delaware | ~1K | 0.88× | |
| 28 | Wisconsin | ~7K | 0.87× | |
| 29 | Iowa | ~4K | 0.85× | |
| 30 | Michigan | ~10K | 0.83× | |
| 31 | Montana | ~1K | 0.83× | |
| 32 | Alaska | <1K | 0.82× | |
| 33 | Kansas | ~3K | 0.81× | |
| 34 | Tennessee | ~9K | 0.79× | |
| 35 | South Carolina | ~6K | 0.79× | |
| 36 | Idaho | ~2K | 0.78× | |
| 37 | Missouri | ~7K | 0.76× | |
| 38 | Louisiana | ~5K | 0.76× | |
| 39 | Ohio | ~10K | 0.75× | |
| 40 | Indiana | ~7K | 0.75× | |
| 41 | Nevada | ~4K | 0.75× | |
| 42 | South Dakota | <1K | 0.75× | |
| 43 | North Dakota | <1K | 0.74× | |
| 44 | New Mexico | ~2K | 0.72× | |
| 45 | Alabama | ~5K | 0.70× | |
| 46 | Arkansas | ~3K | 0.69× | |
| 47 | Kentucky | ~4K | 0.66× | |
| 48 | West Virginia | ~2K | 0.65× | |
| 49 | Mississippi | ~3K | 0.64× | |
| 50 | Oklahoma | ~4K | 0.59× |
The strongest cross-interests of the Jaipur audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A Million Ways to Die in the West | Movies & TV | 369.24× | ||
| 02 | NDTV | Movies & TV | 123.73× | ||
| 03 | Alia Bhatt | Movies & TV | 50.84× | ||
| 04 | Hindustan | Politics & Society | 41.02× | ||
| 05 | Saif Ali Khan | Movies & TV | 39.24× | ||
| 06 | Shah Rukh Khan | Movies & TV | 33.09× | ||
| 07 | Sidharth Malhotra | Fashion & Accessoires | 32.59× | ||
| 08 | Deepika Padukone | Movies & TV | 32.17× | ||
| 09 | Kajol | Movies & TV | 31.25× | ||
| 10 | Katrina Kaif | Movies & TV | 30.33× | ||
| 11 | Ranbir Kapoor | Movies & TV | 30.12× | ||
| 12 | Ranveer Singh | Movies & TV | 21.03× | ||
| 13 | Priyanka Chopra | Movies & TV | 18.14× | ||
| 14 | Cricket World Cup | Sports | 17.31× | ||
| 15 | Indian Premier League | Sports | 15.50× | ||
| 16 | Hindi | Politics & Society | 13.33× | ||
| 17 | Flipkart | Shopping | 13.28× | ||
| 18 | Bath and Bodyworks | Shopping | 7.62× | ||
| 19 | Indeed.com | Business & Career | 2.90× | ||
| 20 | Best Buy | Shopping | 2.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.25× | |
| Travelling | THRILL | 2.08× | |
| Price Sensitivity | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.94× |
Jaipur has an estimated audience of 539,669 people in United States, concentrated in California and New York.
52.8% of Jaipur fans are female, 47.2% are male, with an average age of 37.9 years.
Jaipur fans show strongest brand affinity for A Million Ways to Die in the West (369.24×), NDTV (123.73×), and Alia Bhatt (50.84×) over the country average.
Jaipur fans in United States are most concentrated in California (reach ~90K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Jaipur itself, the audience over-indexes on NDTV (123.73×), Alia Bhatt (50.84×), Shah Rukh Khan (33.09×), and Priyanka Chopra (18.14×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Jaipur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.