Rascasse Audience Intelligence

Zapier Target Market in Germany

A data profile of the people who buy, follow and care about Zapier in Germany — modelled from more than twelve digital signal sources. Zapier has an estimated audience of 318,479 people in Germany.

#15among Generative AI in Germany#2121among Brand in Germany#652in Technology & Electronics

The average Zapier fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, Computer security, BMW i8, with strongest over-indexing on GitHub (18.44× the country average).

Demographically, the Zapier audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zapier fan in Germany is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zapier profile in Germany.

Audience size
318K
in Germany
Gender
38.0%♀
62.0% male
Age
40.4
average years
Country rank
#16600
Brand in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zapier

38.0% are female, 62.0% are male, average age 40.4.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Zapier audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age40.4
Estimated audience size318,479
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Zapier audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Zapier audience comes from Germany.

Worldwide audience distribution share by country for Zapier
CountryShare
United States28.9%
Japan10.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zapier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zapier customers by region in Germany
#RegionReachAffinity×
01Berlin~40K2.34×
02Hamburg~10K1.33×
03Hessen~30K1.27×
04Bayern~70K1.26×
05Baden-Württemberg~50K1.08×
06Bremen~3K1.07×
07Nordrhein-Westfalen~80K1.04×
08Rheinland-Pfalz~20K0.89×
09Brandenburg~9K0.87×
10Schleswig-Holstein~10K0.85×
11Saarland~4K0.84×
12Niedersachsen~30K0.82×
13Sachsen~10K0.80×
14Thüringen~6K0.70×
15Sachsen-Anhalt~6K0.67×
16Mecklenburg-Vorpommern~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Zapier, Germany
0.66×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zapier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zapier audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility23.26×
02GitHubInternet & Social Media18.44×
035GTechnology & Electronics13.37×
04Digital transformationBusiness & Career11.33×
05IBMTechnology & Electronics10.15×
06RoboticsTechnology & Electronics8.54×
07BMW i3Cars & Mobility8.12×
08Dropbox (service)Technology & Electronics7.54×
09MoodleTechnology & Electronics7.51×
10Computer securityBusiness & Career7.23×
11Computer data storageTechnology & Electronics7.05×
12Data scienceBusiness & Career7.04×
13Office 365Technology & Electronics6.96×
14Information securityBusiness & Career6.70×
15Desktop computersTechnology & Electronics5.55×
16Web serverTechnology & Electronics5.45×
17PaybackShopping3.72×
18Cloud computingTechnology & Electronics3.28×
19Renewable energyBusiness & Career2.86×
20Mobile gameGames2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zapier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zapier audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.79×
Early Adopter MentalityPOWER2.35×
Convenience OrientationPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zapier audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Price SensitivityPREMIUM0.83×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zapier's target market in Germany?

Zapier's target market in Germany covers an estimated 318,479 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zapier customers?

38.0% of the Zapier audience are female, 62.0% are male, with an average age of 40.4 years.

03

Which brands do Zapier fans like most?

Zapier fans show strongest brand affinity for GitHub (18.44×), Computer security (7.23×), and BMW i8 (23.26×) over the country average.

04

Where do Zapier fans live in Germany?

Zapier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zapier fans also like?

Beyond Zapier itself, the audience over-indexes on Computer security (7.23×), BMW i8 (23.26×), Office 365 (6.96×), and Moodle (7.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in Germany

See Zapier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zapier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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