Zapier Audience in Germany
Zapier has an estimated audience of 340,413 people in Germany. 43.0% are female, 57.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, Office 365, BMW i8, Payback, Moodle.
The average Zapier fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, Office 365, BMW i8, with strongest over-indexing on GitHub (23.02× the country average). Demographically, the Zapier audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Zapier fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 40.2 |
| Estimated audience size | 340,413 |
Audience persona
The typical Zapier fan in Germany is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,669 | 1.07× |
| Bayern | 69,407 | 1.27× |
| Baden-Württemberg | 48,701 | 1.05× |
| Berlin | 38,720 | 2.54× |
| Hessen | 34,482 | 1.33× |
| Niedersachsen | 25,847 | 0.78× |
| Rheinland-Pfalz | 14,743 | 0.86× |
| Sachsen | 12,705 | 0.76× |
| Schleswig-Holstein | 11,077 | 0.91× |
| Hamburg | 10,959 | 1.42× |
| Brandenburg | 8,577 | 0.81× |
| Thüringen | 4,564 | 0.53× |
| Sachsen-Anhalt | 3,876 | 0.44× |
| Bremen | 3,230 | 1.11× |
| Mecklenburg-Vorpommern | 2,936 | 0.45× |
| Saarland | 2,773 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 23.02× | Internet & Social Media |
| Office 365 | 12.6× | Technology & Electronics |
| BMW i8 | 21.65× | Cars & Mobility |
| Payback | 6.12× | Shopping |
| Moodle | 7.55× | Technology & Electronics |
| Dropbox (service) | 7.74× | Technology & Electronics |
| Digital transformation | 10.26× | Business & Career |
| 2.55× | Internet & Social Media | |
| Renewable energy | 3.07× | Business & Career |
| Toyota Prius | 14.84× | Cars & Mobility |
| Business analytics | 12.5× | Technology & Electronics |
| Google Drive | 4.07× | Technology & Electronics |
| Tagesschau | 1.89× | Movies & TV |
| Information security | 5.47× | Business & Career |
| Computer security | 4.02× | Business & Career |
| Desktop computers | 4.34× | Technology & Electronics |
| Data science | 7.37× | Business & Career |
| Cloud computing | 3.11× | Technology & Electronics |
| 5G | 12× | Technology & Electronics |
| BMW i3 | 8.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.34 |
| Convenience Orientation | PREMIUM | 2.21 |
| Need for Security | CONSERVATISM | 2.05 |
| Career Orientation | POWER | 1.82 |
| Sustainability | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 10.0% |
| United Kingdom | 6.8% |
See Zapier audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does Zapier have in Germany?
Zapier has an estimated audience of 340,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zapier fans?
43.0% of Zapier fans are female, 57.0% are male, with an average age of 40.2 years.
Which brands do Zapier fans like most?
Zapier fans show strongest brand affinity for GitHub (23.02×), Office 365 (12.6×), and BMW i8 (21.65×) over the country average.
Where do Zapier fans live in Germany?
Zapier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,669), Bayern (reach 69,407), and Baden-Württemberg (reach 48,701). These three regions account for the largest share of the active audience.
What other brands do Zapier fans also like?
Beyond Zapier itself, the audience over-indexes on Office 365 (12.6×), BMW i8 (21.65×), Payback (6.12×), and Moodle (7.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zapier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.