TEDx Audience in United States

TEDx logo

TEDx has an estimated audience of 858,324 people in United States. 60.3% are female, 39.7% are male, average age 29.9. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, The Devil's Rejects, Counselor education, Mangaka, Natural rubber.

The average TEDx fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, The Devil's Rejects, Counselor education, with strongest over-indexing on Regional styles of Mexican music (6.1× the country average). Demographically, the TEDx audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Event

Demographics of TEDx fans

Demographic split for TEDx audience in United States
MetricValue
Female60.3%
Male39.7%
Average age29.9
Estimated audience size858,324

Audience persona

The typical TEDx fan in United States is more female, around 29.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for TEDx in United States
RegionReachAffinity
California127,3691.35×
Texas68,0690.92×
New York57,7421.2×
Florida56,2810.97×
Illinois31,2061.09×
Georgia30,7461.16×
North Carolina28,3171.1×
Pennsylvania27,1440.94×
New Jersey26,9791.24×
Massachusetts26,0091.54×
Virginia22,9721.1×
Ohio21,8610.83×
Washington21,7281.26×
Michigan21,0420.94×
Maryland16,8021.14×
Oregon16,6371.69×
Tennessee16,5790.96×
Colorado16,3101.21×
Arizona14,7460.84×
Indiana13,5150.86×
Missouri13,1470.95×
Minnesota12,7461.04×
South Carolina11,7130.91×
Wisconsin9,9690.77×
Connecticut9,7941.14×
Utah9,0341.18×
Nevada7,9060.95×
Alabama7,4300.62×
Oklahoma7,3890.78×
Kentucky6,8010.63×
Louisiana6,4420.58×
Kansas6,1250.91×
Iowa5,5870.79×
Washington, District of Columbia5,0841.97×
Arkansas4,3380.61×
Mississippi4,3310.61×
Idaho4,2630.99×
New Hampshire4,2321.25×
Rhode Island3,5171.29×
Maine3,2051.04×
New Mexico3,1310.73×
Nebraska3,0420.71×
Hawaii3,0400.82×
North Dakota2,9351.66×
Montana2,7151.14×
West Virginia2,6000.65×
Delaware1,8990.8×
Vermont1,5771.05×
Alaska1,4270.78×
South Dakota1,3960.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TEDx audience
BrandAffinityCategory
Regional styles of Mexican music6.1×Music & Radio
The Devil's Rejects19.94×Movies & TV
Counselor education29.69×Business & Career
Mangaka7.21×Literature
Natural rubber3×Cars & Mobility
Elsword23.24×Games
Governor of Michigan9.1×Politics & Society
Israel2.52×Travel & Leisure
Goop5.62×Internet & Social Media
Collectable1.54×Kids & Family
University at Albany, SUNY20×Business & Career
Business English4.94×Business & Career
Mothercare2.79×Kids & Family
Vocal harmony3.78×Music & Radio
Wok5.26×Food & Beverages
Grinch3.17×Movies & TV
Jesse Plemons2.7×Movies & TV
Google Home4.95×Technology & Electronics
Hibachi5.83×Food & Beverages
Nebraska Cornhuskers football2.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TEDx audience
TraitClusterScore
Convenience OrientationPREMIUM6.58
Early Adopter MentalityPOWER3.07
Design AffinityPREMIUM2.09
SustainabilityBALANCE1.98
Luxury OrientationPREMIUM1.87
Risk AppetiteTHRILL1.84

Worldwide distribution

Worldwide audience distribution share by country for TEDx
CountryShare
United States63.0%
India5.0%
United Kingdom3.0%

See TEDx audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does TEDx have in United States?

TEDx has an estimated audience of 858,324 people in United States, concentrated in California and Texas.

What is the gender split and age of TEDx fans?

60.3% of TEDx fans are female, 39.7% are male, with an average age of 29.9 years.

Which brands do TEDx fans like most?

TEDx fans show strongest brand affinity for Regional styles of Mexican music (6.1×), The Devil's Rejects (19.94×), and Counselor education (29.69×) over the country average.

Where do TEDx fans live in United States?

TEDx fans in United States are most concentrated in California (reach 127,369), Texas (reach 68,069), and New York (reach 57,742). These three regions account for the largest share of the active audience.

What other brands do TEDx fans also like?

Beyond TEDx itself, the audience over-indexes on The Devil's Rejects (19.94×), Counselor education (29.69×), Mangaka (7.21×), and Natural rubber (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TEDx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.