Rascasse Audience Intelligence

TEDx Audience in United States

A data profile of the people who buy, follow and care about TEDx in United States — modelled from more than twelve digital signal sources. TEDx has an estimated audience of 858,263 people in United States.

#298among Event in United States#1677in Business & Career

The average TEDx fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Massive open online course, Productivity software, Philanthropy, with strongest over-indexing on Massive open online course (35.47× the country average).

Demographically, the TEDx audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TEDx fan in United States is more female, around 29.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Massive open online course.

Category: Business & Career · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TEDx profile in United States.

Audience size
858K
in United States
Gender
60.3%♀
39.7% male
Age
29.9
average years
Country rank
#26209
Event in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TEDx fans

60.3% are female, 39.7% are male, average age 29.9.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for TEDx audience in United States
MetricValue
Female60.3%
Male39.7%
Average age29.9
Estimated audience size858,263
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the TEDx audience in United States
Age bracketShare%
16-1951%
20-2915%
30-3914%
40-4913%
50+7%
Fig. 04

Worldwide distribution

62.5%

of the worldwide TEDx audience comes from United States.

Worldwide audience distribution share by country for TEDx
CountryShare
United States62.5%
India5.0%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TEDx audience in United States is strongest.

Fig. 05

Top regions by affinity

TEDx fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.69×
02Oregon~10K1.47×
03Massachusetts~20K1.41×
04North Dakota~2K1.41×
05California~100K1.28×
06New Jersey~30K1.20×
07New Hampshire~4K1.19×
08Washington~20K1.18×
09Rhode Island~3K1.16×
10Colorado~20K1.15×
11New York~50K1.14×
12Georgia~30K1.12×
13Maryland~20K1.12×
14Connecticut~10K1.12×
15North Carolina~30K1.11×
16Utah~8K1.10×
17Montana~3K1.08×
18Virginia~20K1.07×
19Maine~3K1.06×
20Vermont~2K1.04×
21Illinois~30K1.00×
22Idaho~4K0.99×
23Florida~60K0.97×
24Minnesota~10K0.97×
25South Dakota~2K0.97×
26Alaska~2K0.95×
27Tennessee~20K0.94×
28South Carolina~10K0.94×
29Michigan~20K0.93×
30Kansas~6K0.93×
31Delaware~2K0.93×
32Missouri~10K0.92×
33Pennsylvania~30K0.91×
34Nevada~8K0.91×
35Hawaii~3K0.91×
36Texas~70K0.90×
37Iowa~6K0.88×
38Indiana~10K0.87×
39Nebraska~4K0.87×
40New Mexico~4K0.87×
41Arizona~20K0.86×
42West Virginia~3K0.86×
43Ohio~20K0.84×
44Oklahoma~8K0.84×
45Wisconsin~10K0.82×
46Mississippi~6K0.82×
47Arkansas~6K0.81×
48Louisiana~9K0.77×
49Kentucky~8K0.77×
50Alabama~9K0.75×
Fig. 06

Affinity by region

Affinity by region — TEDx, United States
0.75×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TEDx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TEDx audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media40.86×
02Massive open online courseBusiness & Career35.47×
03Productivity softwareBusiness & Career28.62×
04Dropbox (service)Technology & Electronics10.42×
05Loyalty programShopping9.40×
06PhilanthropyArts & Culture7.38×
07Business schoolBusiness & Career6.94×
08Sustainable energyHome & Garden6.63×
09LinkedInInternet & Social Media6.20×
10Renewable energyBusiness & Career5.74×
11Natural foodsFood & Beverages5.54×
12GrouponInternet & Social Media5.17×
13InnovationBusiness & Career5.02×
14The Washington PostNews4.70×
157-ElevenShopping3.69×
16KitchenwareHome & Garden3.65×
17Trader Joe'sShopping2.69×
18AirbnbTravel & Leisure2.58×
19Google MapsInternet & Social Media2.51×
20TikTokInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TEDx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TEDx audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM7.00×
Early Adopter MentalityPOWER3.07×
SustainabilityBALANCE2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TEDx audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.95×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TEDx have in United States?

TEDx has an estimated audience of 858,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TEDx fans?

60.3% of TEDx fans are female, 39.7% are male, with an average age of 29.9 years.

03

Which brands do TEDx fans like most?

TEDx fans show strongest brand affinity for Massive open online course (35.47×), Productivity software (28.62×), and Philanthropy (7.38×) over the country average.

04

Where do TEDx fans live in United States?

TEDx fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do TEDx fans also like?

Beyond TEDx itself, the audience over-indexes on Productivity software (28.62×), Philanthropy (7.38×), File sharing (40.86×), and Loyalty program (9.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See TEDx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TEDx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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