Rascasse Audience Intelligence

TED Talks Audience in United States

A data profile of the people who buy, follow and care about TED Talks in United States — modelled from more than twelve digital signal sources. TED Talks has an estimated audience of 608,771 people in United States.

#390among Event in United States#2033in Business & Career

The average TED Talks fan in United States is 27.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Productivity software, Loyalty program, Philanthropy, with strongest over-indexing on Productivity software (72.5× the country average).

Demographically, the TED Talks audience skews balanced with an average age of 27.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TED Talks fan in United States is balanced, around 27.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Productivity software.

Category: Business & Career · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TED Talks profile in United States.

Audience size
609K
in United States
Gender
54.1%♀
45.9% male
Age
27.4
average years
Country rank
#32522
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TED Talks fans

54.1% are female, 45.9% are male, average age 27.4.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for TED Talks audience in United States
MetricValue
Female54.1%
Male45.9%
Average age27.4
Estimated audience size608,771
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the TED Talks audience in United States
Age bracketShare%
16-1962%
20-2911%
30-3911%
40-4910%
50+5%
Fig. 04

Worldwide distribution

17.4%

of the worldwide TED Talks audience comes from United States.

Worldwide audience distribution share by country for TED Talks
CountryShare
United States17.4%
China13.7%
Japan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TED Talks audience in United States is strongest.

Fig. 05

Top regions by affinity

TED Talks fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.27×
02Vermont~1K1.26×
03Maine~3K1.24×
04Montana~2K1.19×
05Idaho~4K1.18×
06New Hampshire~3K1.18×
07Wisconsin~10K1.13×
08Nebraska~3K1.13×
09Massachusetts~10K1.11×
10Washington~10K1.10×
11North Carolina~20K1.09×
12Oregon~8K1.08×
13Kansas~5K1.08×
14North Dakota~1K1.08×
15Colorado~10K1.07×
16Minnesota~9K1.07×
17Connecticut~7K1.07×
18California~70K1.06×
19South Dakota~1K1.06×
20Alaska~1K1.06×
21Hawaii~3K1.05×
22Rhode Island~2K1.03×
23Iowa~5K1.02×
24Pennsylvania~20K1.01×
25Illinois~20K1.00×
26Indiana~10K1.00×
27Ohio~20K0.99×
28New York~30K0.98×
29Arizona~10K0.98×
30New Mexico~3K0.98×
31Missouri~9K0.97×
32New Jersey~10K0.95×
33Kentucky~7K0.94×
34Michigan~10K0.93×
35Virginia~10K0.92×
36Washington, District of Columbia~2K0.92×
37Delaware~2K0.92×
38Texas~50K0.90×
39Arkansas~4K0.89×
40Georgia~20K0.88×
41Maryland~9K0.88×
42Oklahoma~6K0.87×
43South Carolina~8K0.86×
44West Virginia~2K0.85×
45Florida~30K0.84×
46Tennessee~10K0.82×
47Nevada~5K0.78×
48Mississippi~4K0.78×
49Louisiana~6K0.77×
50Alabama~6K0.74×
Fig. 06

Affinity by region

Affinity by region — TED Talks, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TED Talks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TED Talks audience
#·InterestCategoryAffinity×
01Holly WilloughbyMovies & TV73.17×
02Productivity softwareBusiness & Career72.50×
03paul smithFashion & Accessoires27.77×
04South by SouthwestBusiness & Career24.12×
05Loyalty programShopping23.58×
06Roland GarrosSports18.12×
07Coachella Valley Music and Arts FestivalMusic & Radio17.90×
08Business classTravel & Leisure15.60×
09Maison MargielaFashion & Accessoires15.27×
10PhilanthropyArts & Culture10.91×
11Career developmentBusiness & Career10.91×
12The Washington PostNews10.45×
13Hilary DuffMovies & TV10.35×
14GrouponInternet & Social Media8.67×
15Natural foodsFood & Beverages8.46×
167-ElevenShopping7.05×
17Strategy gamesGames6.09×
18TikTokInternet & Social Media3.91×
19Burger KingFood & Beverages3.82×
20CocktailFood & Beverages3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TED Talks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TED Talks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM15.73×
Quality AwarenessPREMIUM4.38×
Community OrientationOPEN2.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TED Talks audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.85×
Pet OwnershipJOY0.86×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TED Talks have in United States?

TED Talks has an estimated audience of 608,771 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TED Talks fans?

54.1% of TED Talks fans are female, 45.9% are male, with an average age of 27.4 years.

03

Which brands do TED Talks fans like most?

TED Talks fans show strongest brand affinity for Productivity software (72.5×), Loyalty program (23.58×), and Philanthropy (10.91×) over the country average.

04

Where do TED Talks fans live in United States?

TED Talks fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do TED Talks fans also like?

Beyond TED Talks itself, the audience over-indexes on Loyalty program (23.58×), Philanthropy (10.91×), South by Southwest (24.12×), and Business class (15.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See TED Talks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TED Talks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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