TED Talks Audience in United States
TED Talks has an estimated audience of 609,486 people in United States. 54.1% are female, 45.9% are male, average age 27.4. Top brand affinities: Jean Paul Gaultier, Productivity software, Loyalty program, Business class, Career development.
Top brand affinities include Jean Paul Gaultier, Productivity software, Loyalty program, with strongest over-indexing on Jean Paul Gaultier (51.84× the country average). Demographically, the TED Talks audience skews balanced with an average age of 27.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Category: Business & Career · Type: Event
Demographics of TED Talks fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 27.4 |
| Estimated audience size | 609,486 |
Audience persona
The typical TED Talks fan in United States is balanced, around 27.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Jean Paul Gaultier.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jean Paul Gaultier | 51.84× | Fashion & Accessoires |
| Productivity software | 54.78× | Business & Career |
| Loyalty program | 15.94× | Shopping |
| Business class | 14.98× | Travel & Leisure |
| Career development | 10× | Business & Career |
| South by Southwest | 18.12× | Business & Career |
| Coachella Valley Music and Arts Festival | 16.02× | Music & Radio |
| Google Earth | 11.3× | Internet & Social Media |
| paul smith | 22.51× | Fashion & Accessoires |
| TikTok | 3.23× | Internet & Social Media |
| Kia Sportage | 20.83× | Cars & Mobility |
| 7-Eleven | 5.33× | Shopping |
| Autism Awareness | 8.87× | Health |
| Natural foods | 7.7× | Food & Beverages |
| Tom Ford | 12.71× | Fashion & Accessoires |
| Burning Man | 13.13× | Music & Radio |
| Livemusic | 4.96× | Music & Radio |
| Capital One | 3.74× | Business & Career |
| Groupon | 5.78× | Internet & Social Media |
| Strategy games | 6.89× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 12.02 |
| Quality Awareness | PREMIUM | 4.22 |
| Luxury Orientation | PREMIUM | 3.25 |
| Community Orientation | OPEN | 2.2 |
| Career Orientation | POWER | 2.19 |
| Early Adopter Mentality | POWER | 2.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| China | 14.1% |
| Japan | 10.6% |
See TED Talks audiences in other countries
More Business & Career audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for TED Talks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.