TED Talks Audience in United States
TED Talks has an estimated audience of 609,486 people in United States. 54.1% are female, 45.9% are male, average age 27.4. Top brand affinities: The Devil's Rejects, Counselor education, Tezz, Regional styles of Mexican music, Whataburger.
Top brand affinities include The Devil's Rejects, Counselor education, Tezz, with strongest over-indexing on The Devil's Rejects (56.89× the country average). Demographically, the TED Talks audience skews balanced with an average age of 27.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Category: Business & Career · Type: Event
Demographics of TED Talks fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 27.4 |
| Estimated audience size | 609,486 |
Audience persona
The typical TED Talks fan in United States is balanced, around 27.4 years old, with strong Convenience Orientation tendencies and a notable affinity for The Devil's Rejects.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Devil's Rejects | 56.89× | Movies & TV |
| Counselor education | 54.78× | Business & Career |
| Tezz | 20.92× | Movies & TV |
| Regional styles of Mexican music | 7.41× | Music & Radio |
| Whataburger | 2.71× | Food & Beverages |
| Electrolyte | 7.17× | Health |
| Voter registration | 6.48× | Politics & Society |
| Elsword | 20.83× | Games |
| Ipag Business School | 22.51× | Business & Career |
| Sub Zero (Official) | 11.21× | Literature |
| Mothercare | 3.7× | Kids & Family |
| Home equity | 1.98× | Home & Garden |
| Guy Fieri | 3.8× | Movies & TV |
| The Journey (1959 film) | 16.67× | Movies & TV |
| Box lacrosse | 7.37× | Sports |
| Kendra Scott | 2.13× | Fashion & Accessoires |
| Goop | 3.66× | Internet & Social Media |
| JDSU | 2.02× | Business & Career |
| Perris, California | 13.13× | Travel & Leisure |
| Bank account | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 12.02 |
| Quality Awareness | PREMIUM | 4.22 |
| Luxury Orientation | PREMIUM | 3.25 |
| Community Orientation | OPEN | 2.2 |
| Career Orientation | POWER | 2.19 |
| Early Adopter Mentality | POWER | 2.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| China | 14.1% |
| Japan | 10.6% |
See TED Talks audiences in other countries
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- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for TED Talks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.