Rascasse Audience Intelligence

Veja Target Market in United States

A data profile of the people who buy, follow and care about Veja in United States — modelled from more than twelve digital signal sources. Veja has an estimated audience of 801,959 people in United States.

#34among Footwear in United States#2825among Brand in United States#1071in Fashion & Accessoires

The average Veja fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable clothing, Monogram, Grammarly, with strongest over-indexing on Sustainable clothing (42.88× the country average).

Demographically, the Veja audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veja fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veja profile in United States.

Audience size
802K
in United States
Gender
62.5%♀
37.5% male
Age
36.9
average years
Country rank
#27413
Brand in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veja

62.5% are female, 37.5% are male, average age 36.9.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Veja audience in United States
MetricValue
Female62.5%
Male37.5%
Average age36.9
Estimated audience size801,959
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Veja audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Veja audience comes from United States.

Worldwide audience distribution share by country for Veja
CountryShare
Brazil51.6%
United States8.7%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veja audience in United States is strongest.

Fig. 05

Top regions by affinity

Veja customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.31×
02New York~100K2.28×
03Massachusetts~30K2.06×
04Texas~100K1.76×
05Connecticut~10K1.60×
06New Jersey~30K1.55×
07Florida~80K1.47×
08California~100K1.46×
09Illinois~30K1.23×
10Alabama~10K1.22×
11Arizona~20K1.19×
12Rhode Island~3K1.19×
13North Carolina~30K1.18×
14Minnesota~10K1.18×
15Virginia~20K1.17×
16South Carolina~10K1.15×
17Vermont~2K1.15×
18Georgia~30K1.14×
19New Hampshire~3K1.13×
20Maine~3K1.09×
21Tennessee~20K1.05×
22Mississippi~7K1.03×
23Colorado~10K1.01×
24Pennsylvania~30K0.98×
25Arkansas~6K0.97×
26Washington~20K0.96×
27Maryland~10K0.95×
28Louisiana~10K0.95×
29Oklahoma~8K0.88×
30Nevada~7K0.88×
31Delaware~2K0.87×
32North Dakota~1K0.86×
33Kentucky~8K0.84×
34Kansas~5K0.84×
35Iowa~5K0.82×
36Indiana~10K0.81×
37Missouri~10K0.81×
38Hawaii~3K0.81×
39Alaska~1K0.80×
40Utah~6K0.79×
41Wisconsin~9K0.78×
42Nebraska~3K0.78×
43Montana~2K0.78×
44South Dakota~1K0.78×
45Ohio~20K0.74×
46Michigan~20K0.74×
47Oregon~6K0.72×
48West Virginia~3K0.72×
49New Mexico~3K0.70×
50Idaho~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Veja, United States
0.70×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veja audience
#·InterestCategoryAffinity×
01Sustainable clothingFashion & Accessoires42.88×
02MonogramHome & Garden12.11×
03GrammarlyBusiness & Career10.61×
04Organic cottonFashion & Accessoires5.95×
05Acne StudiosFashion & Accessoires5.52×
06PatagoniaFashion & Accessoires4.37×
07Sustainable energyHome & Garden3.92×
08Renewable energyBusiness & Career2.35×
09Urban OutfittersShopping2.26×
10KnittingHome & Garden2.12×
11IKEAHome & Garden1.97×
12Trader Joe'sShopping1.95×
13Organic foodFood & Beverages1.78×
14NordstromShopping1.74×
15Planet FitnessSports1.72×
16AirbnbTravel & Leisure1.68×
17CVS PharmacyShopping1.65×
18VeganismFood & Beverages1.52×
19WalgreensShopping1.51×
20Capital OneBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veja audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE10.27×
IndulgenceJOY1.59×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veja audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veja's target market in United States?

Veja's target market in United States covers an estimated 801,959 people, concentrated in California and Texas.

02

What is the gender split and age of Veja customers?

62.5% of the Veja audience are female, 37.5% are male, with an average age of 36.9 years.

03

Which brands do Veja fans like most?

Veja fans show strongest brand affinity for Sustainable clothing (42.88×), Monogram (12.11×), and Grammarly (10.61×) over the country average.

04

Where do Veja fans live in United States?

Veja fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Veja fans also like?

Beyond Veja itself, the audience over-indexes on Monogram (12.11×), Grammarly (10.61×), Sustainable energy (3.92×), and Patagonia (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Veja audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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