Veja Audience in United States

Veja has an estimated audience of 812,975 people in United States. 61.6% are female, 38.4% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Sustainable clothing, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Veja fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sustainable clothing, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Sustainable clothing (46.76× the country average). Demographically, the Veja audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Veja fans

Demographic split for Veja audience in United States
MetricValue
Female61.6%
Male38.4%
Average age39.2
Estimated audience size812,975

Audience persona

The typical Veja fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Top regions in United States

Top regions ranked by reach for Veja in United States
RegionReachAffinity
California135,9401.52×
Texas113,8221.63×
New York108,7032.39×
Florida82,1851.49×
Illinois34,8721.29×
New Jersey33,3011.61×
Massachusetts32,6832.04×
North Carolina30,0171.23×
Georgia29,5121.18×
Pennsylvania26,7230.98×
Virginia23,9071.21×
Ohio18,7060.75×
Tennessee17,2711.06×
Washington15,9890.98×
Arizona15,7540.95×
Michigan15,1410.71×
South Carolina14,2991.17×
Alabama13,8891.22×
Maryland13,1300.94×
Colorado12,9641.01×
Connecticut12,7571.56×
Indiana11,1760.75×
Minnesota10,9500.94×
Missouri9,7540.74×
Louisiana9,4960.91×
Wisconsin9,3830.77×
Kentucky8,3910.82×
Oklahoma7,3430.81×
Nevada6,8330.87×
Mississippi6,6460.99×
Oregon6,3830.68×
Washington, District of Columbia5,7292.34×
Utah5,5340.76×
Arkansas5,4860.82×
Iowa5,2140.78×
Kansas4,6050.72×
New Hampshire3,3081.03×
Rhode Island2,9671.15×
Maine2,8840.99×
Nebraska2,6790.66×
Hawaii2,5510.73×
Idaho2,2550.55×
New Mexico1,8860.46×
West Virginia1,6350.43×
Delaware1,5940.71×
Vermont1,5511.09×
Montana1,1820.52×
North Dakota1,0340.62×
South Dakota8950.48×
Alaska8260.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veja audience
BrandAffinityCategory
Sustainable clothing46.76×Fashion & Accessoires
Autism Awareness9.89×Health
Diabetes mellitus awareness6.62×Health
Singer-songwriter3.15×Music & Radio
Microblogging6.74×Technology & Electronics
Kia Sportage14.21×Cars & Mobility
Monogram8.95×Home & Garden
Patagonia5.07×Fashion & Accessoires
Planet Fitness2.32×Sports
Income tax6.98×Business & Career
Do it yourself (DIY)1.81×Home & Garden
Urban Outfitters3.35×Shopping
Streetwear2.48×Fashion & Accessoires
Bass guitar2.31×Music & Radio
Nordstrom1.81×Shopping
Uniqlo3.59×Shopping
Diaper bag2.77×Kids & Family
Hiking trails3.78×Sports
H&M2.4×Shopping
Golf Channel2.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veja audience
TraitClusterScore
SustainabilityBALANCE10.75
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.54
Early Adopter MentalityPOWER1.45
LGBTQ+ IdentityOPEN1.36
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Veja
CountryShare
Brazil51.9%
United States8.7%
France7.6%

See Veja audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Veja have in United States?

Veja has an estimated audience of 812,975 people in United States, concentrated in California and Texas.

What is the gender split and age of Veja fans?

61.6% of Veja fans are female, 38.4% are male, with an average age of 39.2 years.

Which brands do Veja fans like most?

Veja fans show strongest brand affinity for Sustainable clothing (46.76×), Autism Awareness (9.89×), and Diabetes mellitus awareness (6.62×) over the country average.

Where do Veja fans live in United States?

Veja fans in United States are most concentrated in California (reach 135,940), Texas (reach 113,822), and New York (reach 108,703). These three regions account for the largest share of the active audience.

What other brands do Veja fans also like?

Beyond Veja itself, the audience over-indexes on Autism Awareness (9.89×), Diabetes mellitus awareness (6.62×), Singer-songwriter (3.15×), and Microblogging (6.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.