Veja Audience in United States
Veja has an estimated audience of 812,975 people in United States. 61.6% are female, 38.4% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: UK garage, Product design, Dog breed, Albany County, New York, Home equity.
The average Veja fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Product design, Dog breed, with strongest over-indexing on UK garage (13.23× the country average). Demographically, the Veja audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Veja fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.2 |
| Estimated audience size | 812,975 |
Audience persona
The typical Veja fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 135,940 | 1.52× |
| Texas | 113,822 | 1.63× |
| New York | 108,703 | 2.39× |
| Florida | 82,185 | 1.49× |
| Illinois | 34,872 | 1.29× |
| New Jersey | 33,301 | 1.61× |
| Massachusetts | 32,683 | 2.04× |
| North Carolina | 30,017 | 1.23× |
| Georgia | 29,512 | 1.18× |
| Pennsylvania | 26,723 | 0.98× |
| Virginia | 23,907 | 1.21× |
| Ohio | 18,706 | 0.75× |
| Tennessee | 17,271 | 1.06× |
| Washington | 15,989 | 0.98× |
| Arizona | 15,754 | 0.95× |
| Michigan | 15,141 | 0.71× |
| South Carolina | 14,299 | 1.17× |
| Alabama | 13,889 | 1.22× |
| Maryland | 13,130 | 0.94× |
| Colorado | 12,964 | 1.01× |
| Connecticut | 12,757 | 1.56× |
| Indiana | 11,176 | 0.75× |
| Minnesota | 10,950 | 0.94× |
| Missouri | 9,754 | 0.74× |
| Louisiana | 9,496 | 0.91× |
| Wisconsin | 9,383 | 0.77× |
| Kentucky | 8,391 | 0.82× |
| Oklahoma | 7,343 | 0.81× |
| Nevada | 6,833 | 0.87× |
| Mississippi | 6,646 | 0.99× |
| Oregon | 6,383 | 0.68× |
| Washington, District of Columbia | 5,729 | 2.34× |
| Utah | 5,534 | 0.76× |
| Arkansas | 5,486 | 0.82× |
| Iowa | 5,214 | 0.78× |
| Kansas | 4,605 | 0.72× |
| New Hampshire | 3,308 | 1.03× |
| Rhode Island | 2,967 | 1.15× |
| Maine | 2,884 | 0.99× |
| Nebraska | 2,679 | 0.66× |
| Hawaii | 2,551 | 0.73× |
| Idaho | 2,255 | 0.55× |
| New Mexico | 1,886 | 0.46× |
| West Virginia | 1,635 | 0.43× |
| Delaware | 1,594 | 0.71× |
| Vermont | 1,551 | 1.09× |
| Montana | 1,182 | 0.52× |
| North Dakota | 1,034 | 0.62× |
| South Dakota | 895 | 0.48× |
| Alaska | 826 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 13.23× | Music & Radio |
| Product design | 3.24× | Business & Career |
| Dog breed | 1.63× | Pets & Animals |
| Albany County, New York | 10.83× | Travel & Leisure |
| Home equity | 1.73× | Home & Garden |
| Elsword | 14.21× | Games |
| Isometric exercise | 7.28× | Sports |
| Stamp collecting | 3.86× | Home & Garden |
| JDSU | 2.34× | Business & Career |
| Iowa Lottery | 7.51× | Games |
| Staycation | 2.32× | Home & Garden |
| 9NEWS (KUSA) | 3.39× | Movies & TV |
| Nebraska Cornhuskers football | 2.37× | Sports |
| Mothercare | 1.98× | Kids & Family |
| Jesse Plemons | 1.95× | Movies & TV |
| Janitor | 3.42× | Home & Garden |
| Home staging | 2.57× | Home & Garden |
| Jaws | 2.66× | Movies & TV |
| Laneige | 2.44× | Beauty & Wellness |
| Mount Kilimanjaro | 7.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 10.75 |
| Luxury Orientation | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.54 |
| Early Adopter Mentality | POWER | 1.45 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 51.9% |
| United States | 8.7% |
| France | 7.6% |
See Veja audiences in other countries
More Footwear audiences in United States
- Tory Burch (17,084,385)
- Crocs (14,110,994)
- Birkenstock (13,895,834)
- Skechers (12,295,388)
- Zappos (8,234,764)
Frequently asked questions
How many fans does Veja have in United States?
Veja has an estimated audience of 812,975 people in United States, concentrated in California and Texas.
What is the gender split and age of Veja fans?
61.6% of Veja fans are female, 38.4% are male, with an average age of 39.2 years.
Which brands do Veja fans like most?
Veja fans show strongest brand affinity for UK garage (13.23×), Product design (3.24×), and Dog breed (1.63×) over the country average.
Where do Veja fans live in United States?
Veja fans in United States are most concentrated in California (reach 135,940), Texas (reach 113,822), and New York (reach 108,703). These three regions account for the largest share of the active audience.
What other brands do Veja fans also like?
Beyond Veja itself, the audience over-indexes on Product design (3.24×), Dog breed (1.63×), Albany County, New York (10.83×), and Home equity (1.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Veja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.