A data profile of the people who buy, follow and care about Veja in Brazil — modelled from more than twelve digital signal sources. Veja has an estimated audience of 4,748,803 people in Brazil.
Veja has an estimated audience of 4,748,803 people in Brazil. 68.1% are female, 31.9% are male, average age 40.9. Top brand affinities: Sustainable clothing, Lojas Renner, Organic farming, True Detective, Veganism.
Top brand affinities include Sustainable clothing, Lojas Renner, Organic farming, with strongest over-indexing on Sustainable clothing (63.32× the country average).
Demographically, the Veja audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Veja fan in Brazil is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
The key figures that characterise the Veja profile in Brazil.
68.1% are female, 31.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 40.9 |
| Estimated audience size | 4,748,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide Veja audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 51.6% |
| United States | 8.7% |
| France | 7.4% |
The strongest cross-interests of the Veja audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 63.32× | ||
| 02 | Birkenstock | Fashion & Accessoires | 5.25× | ||
| 03 | Colcci | Fashion & Accessoires | 3.77× | ||
| 04 | Hardware store | Home & Garden | 2.71× | ||
| 05 | True Detective | Movies & TV | 2.64× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 2.37× | ||
| 07 | Lojas Renner | Fashion & Accessoires | 2.27× | ||
| 08 | Organic farming | Food & Beverages | 2.13× | ||
| 09 | New Balance | Fashion & Accessoires | 1.99× | ||
| 10 | Art jewelry | Fashion & Accessoires | 1.98× | ||
| 11 | Veganism | Food & Beverages | 1.95× | ||
| 12 | mulheres | Movies & TV | 1.86× | ||
| 13 | Lip gloss | Beauty & Wellness | 1.83× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.78× | ||
| 15 | JusBrasil | Internet & Social Media | 1.76× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.72× | ||
| 17 | Cacau Show | Food & Beverages | 1.71× | ||
| 18 | Handbags | Fashion & Accessoires | 1.64× | ||
| 19 | Riachuelo | Shopping | 1.61× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 14.45× | |
| DIY Mentality | THRILL | 1.73× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Veja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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