Veja Audience in Germany
Veja has an estimated audience of 289,748 people in Germany. 64.7% are female, 35.3% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Bugatti Chiron, Emil Nolde, The Name of the Rose, Stamp collecting.
The average Veja fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Bugatti Chiron, Emil Nolde, with strongest over-indexing on Progressive rock (1.98× the country average). Demographically, the Veja audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Veja fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 39.1 |
| Estimated audience size | 289,748 |
Audience persona
The typical Veja fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,951 | 1.12× |
| Bayern | 61,310 | 1.32× |
| Baden-Württemberg | 49,506 | 1.25× |
| Hessen | 30,920 | 1.4× |
| Niedersachsen | 26,158 | 0.93× |
| Berlin | 25,270 | 1.95× |
| Hamburg | 13,972 | 2.13× |
| Rheinland-Pfalz | 12,739 | 0.88× |
| Schleswig-Holstein | 10,317 | 0.99× |
| Sachsen | 8,497 | 0.6× |
| Brandenburg | 4,896 | 0.54× |
| Thüringen | 2,928 | 0.4× |
| Bremen | 2,701 | 1.09× |
| Sachsen-Anhalt | 2,509 | 0.33× |
| Saarland | 2,323 | 0.65× |
| Mecklenburg-Vorpommern | 2,282 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.98× | Music & Radio |
| Bugatti Chiron | 4.78× | Cars & Mobility |
| Emil Nolde | 4.27× | Arts & Culture |
| The Name of the Rose | 5.52× | Literature |
| Stamp collecting | 3.41× | Home & Garden |
| Information sensitivity | 2.93× | Technology & Electronics |
| Nijmegen | 4.16× | Travel & Leisure |
| South Asian cuisine | 3.17× | Food & Beverages |
| Figure painting (hobby) | 1.74× | Arts & Culture |
| Liberace | 2.39× | Music & Radio |
| Hostelworld | 2.41× | Travel & Leisure |
| Roger Federer | 1.52× | Sports |
| Gloria | 1.74× | Music & Radio |
| Scratching post | 2.13× | Pets & Animals |
| Homesteading | 2.27× | Home & Garden |
| Jason Clarke (actor) | 1.66× | Movies & TV |
| Building insulation | 1.51× | Home & Garden |
| Graham Greene | 1.58× | Literature |
| Krasnodar | 2.87× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.37 |
| Creativity | OPEN | 1.36 |
| Sports Activity | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
| Early Adopter Mentality | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 51.9% |
| United States | 8.7% |
| France | 7.6% |
See Veja audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Veja have in Germany?
Veja has an estimated audience of 289,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veja fans?
64.7% of Veja fans are female, 35.3% are male, with an average age of 39.1 years.
Which brands do Veja fans like most?
Veja fans show strongest brand affinity for Progressive rock (1.98×), Bugatti Chiron (4.78×), and Emil Nolde (4.27×) over the country average.
Where do Veja fans live in Germany?
Veja fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,951), Bayern (reach 61,310), and Baden-Württemberg (reach 49,506). These three regions account for the largest share of the active audience.
What other brands do Veja fans also like?
Beyond Veja itself, the audience over-indexes on Bugatti Chiron (4.78×), Emil Nolde (4.27×), The Name of the Rose (5.52×), and Stamp collecting (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.