Veja Target Market in Germany
A data profile of the people who buy, follow and care about Veja in Germany — modelled from more than twelve digital signal sources. Veja has an estimated audience of 282,234 people in Germany.
The average Veja fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sustainable clothing, Hugendubel, Breaking Bad, with strongest over-indexing on Sustainable clothing (17.38× the country average).
Demographically, the Veja audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Veja fan in Germany is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
At a glance
The key figures that characterise the Veja profile in Germany.
Search interest · 12-month trend
Customer demographics of Veja
63.0% are female, 37.0% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 38.0 |
| Estimated audience size | 282,234 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Veja audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 51.6% |
| United States | 8.7% |
| France | 7.4% |
Geography
Where the Veja audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.13× | |
| 02 | Hamburg | ~10K | 2.10× | |
| 03 | Hessen | ~30K | 1.40× | |
| 04 | Bayern | ~60K | 1.29× | |
| 05 | Baden-Württemberg | ~50K | 1.24× | |
| 06 | Bremen | ~3K | 1.17× | |
| 07 | Nordrhein-Westfalen | ~70K | 1.10× | |
| 08 | Schleswig-Holstein | ~10K | 1.04× | |
| 09 | Niedersachsen | ~20K | 0.93× | |
| 10 | Rheinland-Pfalz | ~10K | 0.89× | |
| 11 | Saarland | ~3K | 0.85× | |
| 12 | Brandenburg | ~6K | 0.70× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.68× | |
| 14 | Thüringen | ~5K | 0.66× | |
| 15 | Sachsen | ~8K | 0.63× | |
| 16 | Sachsen-Anhalt | ~4K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Veja audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 17.38× | ||
| 02 | Roots reggae | Music & Radio | 8.76× | ||
| 03 | Outfittery | Fashion & Accessoires | 8.06× | ||
| 04 | Breaking Bad | Movies & TV | 6.74× | ||
| 05 | Safari (web browser) | Technology & Electronics | 5.77× | ||
| 06 | Christoph Waltz | Movies & TV | 5.72× | ||
| 07 | Skechers | Fashion & Accessoires | 4.35× | ||
| 08 | Armedangels | Fashion & Accessoires | 4.21× | ||
| 09 | Massimo Dutti | Shopping | 3.42× | ||
| 10 | Hugendubel | Shopping | 3.33× | ||
| 11 | Ethical consumerism | Shopping | 3.09× | ||
| 12 | Sustainable energy | Home & Garden | 2.75× | ||
| 13 | Sneaker collecting | Fashion & Accessoires | 2.54× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 2.15× | ||
| 15 | Fair trade | Business & Career | 2.11× | ||
| 16 | French Bulldog | Pets & Animals | 1.91× | ||
| 17 | House music | Music & Radio | 1.85× | ||
| 18 | Zara | Shopping | 1.76× | ||
| 19 | Drop shipping | Shopping | 1.72× | ||
| 20 | Hermès | Fashion & Accessoires | 1.57× |
Personality of the Veja audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.88× | |
| Design Affinity | PREMIUM | 1.45× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Pet Ownership | JOY | 0.98× |
Frequently asked questions
Who is Veja's target market in Germany?
Veja's target market in Germany covers an estimated 282,234 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veja customers?
63.0% of the Veja audience are female, 37.0% are male, with an average age of 38.0 years.
Which brands do Veja fans like most?
Veja fans show strongest brand affinity for Sustainable clothing (17.38×), Hugendubel (3.33×), and Breaking Bad (6.74×) over the country average.
Where do Veja fans live in Germany?
Veja fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Veja fans also like?
Beyond Veja itself, the audience over-indexes on Hugendubel (3.33×), Breaking Bad (6.74×), Sustainable energy (2.75×), and Roots reggae (8.76×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Footwear audiences in Germany
- Birkenstock (4,506,860)
- Skechers (1,781,836)
- Dr. Martens (1,715,937)
- Veja Sneakers (1,659,821)
- Palladium (1,494,346)
See Veja audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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