Rascasse Audience Intelligence

Outfittery Target Market in Germany

A data profile of the people who buy, follow and care about Outfittery in Germany — modelled from more than twelve digital signal sources. Outfittery has an estimated audience of 526,958 people in Germany.

#1472among Brand in Germany#556in Fashion & Accessoires

The average Outfittery fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lollapalooza, Puma, Shopping Queen, with strongest over-indexing on Lollapalooza (12.93× the country average).

Demographically, the Outfittery audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outfittery fan in Germany is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lollapalooza.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outfittery profile in Germany.

Audience size
527K
in Germany
Gender
16.7%♀
83.3% male
Age
37.9
average years
Country rank
#11255
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Outfittery

16.7% are female, 83.3% are male, average age 37.9.

Fig. 02

Gender split

16.7%
Female
83.3%
Male
Demographic split for Outfittery audience in Germany
MetricValue
Female16.7%
Male83.3%
Average age37.9
Estimated audience size526,958
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Outfittery audience in Germany
Age bracketShare%
16-1913%
20-2927%
30-3929%
40-4920%
50+11%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Outfittery audience comes from Germany.

Worldwide audience distribution share by country for Outfittery
CountryShare
Germany58.8%
France10.7%
Austria8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outfittery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outfittery customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.19×
02Bayern~100K1.17×
03Thüringen~20K1.13×
04Rheinland-Pfalz~30K1.10×
05Mecklenburg-Vorpommern~10K1.07×
06Brandenburg~20K1.03×
07Sachsen-Anhalt~10K1.03×
08Baden-Württemberg~70K1.02×
09Hessen~40K1.01×
10Sachsen~30K0.99×
11Nordrhein-Westfalen~100K0.98×
12Schleswig-Holstein~20K0.98×
13Saarland~6K0.98×
14Hamburg~10K0.86×
15Berlin~20K0.79×
16Bremen~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Outfittery, Germany
0.73×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outfittery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outfittery audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden36.08×
02supergaFashion & Accessoires29.91×
03LollapaloozaMusic & Radio12.93×
04StrellsonFashion & Accessoires12.06×
05Shopping QueenMovies & TV11.77×
06Lands' EndFashion & Accessoires10.31×
07VejaFashion & Accessoires8.06×
08PumaFashion & Accessoires7.38×
09It CosmeticsBeauty & Wellness5.58×
10Under ArmourFashion & Accessoires4.84×
11Peter HahnFashion & Accessoires4.27×
12FjällrävenFashion & Accessoires4.17×
13The North FaceFashion & Accessoires4.06×
14Jack WolfskinFashion & Accessoires3.52×
15InStyleFashion & Accessoires3.52×
16Marco PoloFashion & Accessoires1.96×
17Engelbert StraussBusiness & Career1.84×
18Plug-in hybridCars & Mobility1.66×
19Cars (film)Movies & TV1.61×
20Sport BildSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outfittery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outfittery audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.47×
Quality AwarenessPREMIUM1.25×
Career OrientationPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outfittery audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
SustainabilityBALANCE0.72×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Outfittery's target market in Germany?

Outfittery's target market in Germany covers an estimated 526,958 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Outfittery customers?

16.7% of the Outfittery audience are female, 83.3% are male, with an average age of 37.9 years.

03

Which brands do Outfittery fans like most?

Outfittery fans show strongest brand affinity for Lollapalooza (12.93×), Puma (7.38×), and Shopping Queen (11.77×) over the country average.

04

Where do Outfittery fans live in Germany?

Outfittery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Outfittery fans also like?

Beyond Outfittery itself, the audience over-indexes on Puma (7.38×), Shopping Queen (11.77×), Lands' End (10.31×), and Under Armour (4.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Outfittery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outfittery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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