Outfittery Audience in Germany
Outfittery has an estimated audience of 524,676 people in Germany. 16.7% are female, 83.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lollapalooza, Puma, Shopping Queen, Lands' End, Under Armour.
The average Outfittery fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lollapalooza, Puma, Shopping Queen, with strongest over-indexing on Lollapalooza (12.93× the country average). Demographically, the Outfittery audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Outfittery fans
| Metric | Value |
|---|---|
| Female | 16.7% |
| Male | 83.3% |
| Average age | 37.9 |
| Estimated audience size | 524,676 |
Audience persona
The typical Outfittery fan in Germany is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lollapalooza.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,149 | 1.02× |
| Bayern | 100,521 | 1.19× |
| Baden-Württemberg | 73,712 | 1.03× |
| Niedersachsen | 60,216 | 1.18× |
| Hessen | 42,045 | 1.05× |
| Rheinland-Pfalz | 29,566 | 1.12× |
| Sachsen | 24,818 | 0.96× |
| Berlin | 19,702 | 0.84× |
| Schleswig-Holstein | 18,166 | 0.96× |
| Brandenburg | 16,906 | 1.04× |
| Thüringen | 14,423 | 1.08× |
| Sachsen-Anhalt | 13,403 | 0.99× |
| Mecklenburg-Vorpommern | 10,569 | 1.06× |
| Hamburg | 10,514 | 0.89× |
| Saarland | 5,874 | 0.91× |
| Bremen | 3,026 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lollapalooza | 12.93× | Music & Radio |
| Puma | 7.38× | Fashion & Accessoires |
| Shopping Queen | 11.77× | Movies & TV |
| Lands' End | 10.31× | Fashion & Accessoires |
| Under Armour | 4.84× | Fashion & Accessoires |
| superga | 29.91× | Fashion & Accessoires |
| The North Face | 4.06× | Fashion & Accessoires |
| Peter Hahn | 4.27× | Fashion & Accessoires |
| Strellson | 12.06× | Fashion & Accessoires |
| Steam cleaning | 36.08× | Home & Garden |
| Jack Wolfskin | 3.52× | Fashion & Accessoires |
| Fjällräven | 4.17× | Fashion & Accessoires |
| Cars (film) | 1.61× | Movies & TV |
| Veja | 8.06× | Fashion & Accessoires |
| Plug-in hybrid | 1.66× | Cars & Mobility |
| Gülcan Kamps | 4.46× | Movies & TV |
| Sport Bild | 1.52× | Sports |
| Marco Polo | 1.96× | Fashion & Accessoires |
| It Cosmetics | 5.58× | Beauty & Wellness |
| Engelbert Strauss | 1.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| Indulgence | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.0% |
| France | 10.4% |
| Austria | 8.8% |
See Outfittery audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Outfittery have in Germany?
Outfittery has an estimated audience of 524,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Outfittery fans?
16.7% of Outfittery fans are female, 83.3% are male, with an average age of 37.9 years.
Which brands do Outfittery fans like most?
Outfittery fans show strongest brand affinity for Lollapalooza (12.93×), Puma (7.38×), and Shopping Queen (11.77×) over the country average.
Where do Outfittery fans live in Germany?
Outfittery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,149), Bayern (reach 100,521), and Baden-Württemberg (reach 73,712). These three regions account for the largest share of the active audience.
What other brands do Outfittery fans also like?
Beyond Outfittery itself, the audience over-indexes on Puma (7.38×), Shopping Queen (11.77×), Lands' End (10.31×), and Under Armour (4.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outfittery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.