A data profile of the people who buy, follow and care about DP World Tour in Ireland — modelled from more than twelve digital signal sources. DP World Tour has an estimated audience of 1,184,359 people in Ireland.
DP World Tour has an estimated audience of 1,184,359 people in Ireland. 44.5% are female, 55.5% are male, average age 37.5. Top brand affinities: Rory McIlroy, Masters Tournament, PGA Tour, Aston Villa F.C., Sports betting.
Top brand affinities include Rory McIlroy, Masters Tournament, PGA Tour, with strongest over-indexing on Rory McIlroy (1.79× the country average).
Demographically, the DP World Tour audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
The typical DP World Tour fan in Ireland is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the DP World Tour profile in Ireland.
44.5% are female, 55.5% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 37.5 |
| Estimated audience size | 1,184,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide DP World Tour audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 13.4% |
| France | 7.5% |
The strongest cross-interests of the DP World Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arabic pop music | Music & Radio | 5.52× | ||
| 02 | Masters Tournament | Sports | 2.60× | ||
| 03 | Tiger Woods | Sports | 2.37× | ||
| 04 | LPGA | Sports | 2.01× | ||
| 05 | Rory McIlroy | Sports | 1.79× | ||
| 06 | Leicester City F.C. | Sports | 1.77× | ||
| 07 | Max Verstappen | Sports | 1.72× | ||
| 08 | The Championships, Wimbledon | Sports | 1.71× | ||
| 09 | PGA Tour | Sports | 1.66× | ||
| 10 | UEFA Europa League | Sports | 1.64× | ||
| 11 | Aston Villa F.C. | Sports | 1.63× | ||
| 12 | Everton F.C. | Sports | 1.62× | ||
| 13 | Bundesliga | Sports | 1.61× | ||
| 14 | BBC Sport | Sports | 1.60× | ||
| 15 | The Open Championship | Sports | 1.57× | ||
| 16 | Sports betting | Games | 1.54× | ||
| 17 | Tottenham Hotspur F.C. | Sports | 1.53× | ||
| 18 | Arsenal F.C. | Sports | 1.52× | ||
| 19 | Chelsea F.C. | Sports | 1.51× | ||
| 20 | Newcastle United F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.17× | |
| Risk Appetite | THRILL | 1.10× | |
| Sports Activity | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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