Rascasse Audience Intelligence

Belfast Audience in United States

A data profile of the people who buy, follow and care about Belfast in United States — modelled from more than twelve digital signal sources. Belfast has an estimated audience of 1,517,916 people in United States.

#249among City in United States#1458among POI in United States#1341in Travel & Leisure

The average Belfast fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Pinterest, University of Oxford, FedEx, with strongest over-indexing on Pinterest (1.93× the country average).

Demographically, the Belfast audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belfast fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belfast profile in United States.

Audience size
1.5M
in United States
Gender
60.0%♀
40.0% male
Age
44.6
average years
Country rank
#17606
POI in United States
Fig. 01

Search interest · 12-month trend

+244%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belfast fans

60.0% are female, 40.0% are male, average age 44.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Belfast audience in United States
MetricValue
Female60.0%
Male40.0%
Average age44.6
Estimated audience size1,517,916
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Belfast audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3914%
40-4921%
50+38%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Belfast audience comes from United States.

Worldwide audience distribution share by country for Belfast
CountryShare
United Kingdom43.1%
United States16.9%
Ireland9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belfast audience in United States is strongest.

Fig. 05

Top regions by affinity

Belfast fans by region: top regions in United States
#RegionReachAffinity×
01Maine~70K12.84×
02Washington, District of Columbia~7K1.63×
03Massachusetts~40K1.42×
04New Hampshire~7K1.21×
05Vermont~3K1.18×
06New York~100K1.15×
07Washington~30K1.04×
08Rhode Island~5K1.00×
09Connecticut~20K0.99×
10Colorado~20K0.93×
11Minnesota~20K0.93×
12Oregon~20K0.91×
13Illinois~50K0.90×
14New Jersey~30K0.90×
15Virginia~30K0.90×
16Pennsylvania~40K0.88×
17Alaska~3K0.85×
18Tennessee~30K0.83×
19California~100K0.82×
20Wisconsin~20K0.82×
21Montana~3K0.81×
22Maryland~20K0.80×
23Utah~10K0.77×
24Idaho~6K0.77×
25Kansas~9K0.76×
26North Dakota~2K0.76×
27Florida~80K0.75×
28North Carolina~30K0.75×
29Arizona~20K0.75×
30Ohio~30K0.72×
31Missouri~20K0.72×
32Nebraska~5K0.72×
33Delaware~3K0.72×
34Iowa~9K0.71×
35Georgia~30K0.70×
36Kentucky~10K0.70×
37Texas~90K0.69×
38Michigan~30K0.69×
39South Carolina~20K0.69×
40South Dakota~2K0.67×
41Indiana~20K0.66×
42Alabama~10K0.66×
43Hawaii~4K0.65×
44Oklahoma~10K0.64×
45New Mexico~5K0.64×
46Nevada~9K0.63×
47West Virginia~4K0.63×
48Arkansas~8K0.62×
49Louisiana~10K0.60×
50Mississippi~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Belfast, United States
0.51×1.00×12.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belfast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belfast audience
#·InterestCategoryAffinity×
01University of OxfordBusiness & Career7.50×
02George ClooneyMovies & TV6.03×
03Sustainable energyHome & Garden3.51×
04Soap operaMovies & TV3.08×
05Weather forecastingHome & Garden2.90×
06FedExBusiness & Career2.84×
07QVCMovies & TV2.67×
08Renewable energyBusiness & Career2.40×
09Discount storesShopping2.24×
10Mortgage loansBusiness & Career2.19×
11PinterestInternet & Social Media1.93×
12Shopping mallsShopping1.93×
13Michael JacksonMusic & Radio1.84×
14IKEAHome & Garden1.69×
15AirbnbTravel & Leisure1.66×
16SubwayFood & Beverages1.65×
17Nonprofit organizationPolitics & Society1.63×
18MSNNews1.56×
19McDonald'sFood & Beverages1.55×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belfast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belfast audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Family OrientationCONSERVATISM1.67×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belfast audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belfast have in United States?

Belfast has an estimated audience of 1,517,916 people in United States, concentrated in California and New York.

02

What is the gender split and age of Belfast fans?

60.0% of Belfast fans are female, 40.0% are male, with an average age of 44.6 years.

03

Which brands do Belfast fans like most?

Belfast fans show strongest brand affinity for Pinterest (1.93×), University of Oxford (7.5×), and FedEx (2.84×) over the country average.

04

Where do Belfast fans live in United States?

Belfast fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Belfast fans also like?

Beyond Belfast itself, the audience over-indexes on University of Oxford (7.5×), FedEx (2.84×), George Clooney (6.03×), and Mortgage loans (2.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Belfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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