A data profile of the people who buy, follow and care about Strictly Come Dancing in Ireland — modelled from more than twelve digital signal sources. Strictly Come Dancing has an estimated audience of 262,572 people in Ireland.
Strictly Come Dancing has an estimated audience of 262,572 people in Ireland. 58.8% are female, 41.2% are male, average age 40.6.
Demographically, the Strictly Come Dancing audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The key figures that characterise the Strictly Come Dancing profile in Ireland.
58.8% are female, 41.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 40.6 |
| Estimated audience size | 262,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Strictly Come Dancing audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 92.8% |
| United States | 1.9% |
| Ireland | 1.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.16× | |
| Mindfulness | BALANCE | 1.13× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.92× | |
| Travelling | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Strictly Come Dancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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