Renault 4 Audience in Germany
Renault 4 has an estimated audience of 275,511 people in Germany. 15.5% are female, 84.5% are male, average age 53.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Groningen, Stradivarius, Progressive rock, Test pilot, Apostrophe.
The average Renault 4 fan in Germany is 53.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Groningen, Stradivarius, Progressive rock, with strongest over-indexing on Groningen (12.62× the country average). Demographically, the Renault 4 audience skews more male with an average age of 53.4, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault 4 fans
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 53.4 |
| Estimated audience size | 275,511 |
Audience persona
The typical Renault 4 fan in Germany is more male, around 53.4 years old, with strong Tradition tendencies and a notable affinity for Groningen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,162 | 1.15× |
| Baden-Württemberg | 53,884 | 1.43× |
| Bayern | 51,875 | 1.17× |
| Niedersachsen | 28,778 | 1.08× |
| Hessen | 27,374 | 1.3× |
| Rheinland-Pfalz | 18,085 | 1.31× |
| Berlin | 10,845 | 0.88× |
| Sachsen | 10,797 | 0.8× |
| Schleswig-Holstein | 9,534 | 0.96× |
| Hamburg | 6,434 | 1.03× |
| Brandenburg | 6,400 | 0.75× |
| Saarland | 5,029 | 1.49× |
| Thüringen | 4,853 | 0.69× |
| Sachsen-Anhalt | 3,939 | 0.55× |
| Mecklenburg-Vorpommern | 3,058 | 0.58× |
| Bremen | 1,937 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Groningen | 12.62× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.9× | Music & Radio |
| Test pilot | 11.46× | |
| Apostrophe | 5.64× | Literature |
| Elvenar | 10.98× | Games |
| Minestrone | 2.73× | Food & Beverages |
| Huevos rancheros | 12.06× | Food & Beverages |
| Elvis Presley's Graceland | 11.8× | Travel & Leisure |
| Life of Pi | 6.27× | Movies & TV |
| Natural rubber | 1.96× | Cars & Mobility |
| Academy Award for Best Original Score | 7.56× | Movies & TV |
| Emeraude Toubia | 7.09× | Movies & TV |
| Commercial mortgage | 1.56× | Business & Career |
| Hammock camping | 5.4× | Travel & Leisure |
| Arnold Palmer | 9.59× | Sports |
| Hypertext | 2.08× | Technology & Electronics |
| Sighthound | 6.42× | Pets & Animals |
| iZombie | 7.02× | Movies & TV |
| Hipster | 4.17× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.54 |
| Patriotism | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.5% |
| France | 13.9% |
| Germany | 12.0% |
See Renault 4 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault 4 have in Germany?
Renault 4 has an estimated audience of 275,511 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault 4 fans?
15.5% of Renault 4 fans are female, 84.5% are male, with an average age of 53.4 years.
Which brands do Renault 4 fans like most?
Renault 4 fans show strongest brand affinity for Groningen (12.62×), Stradivarius (1.97×), and Progressive rock (1.9×) over the country average.
Where do Renault 4 fans live in Germany?
Renault 4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,162), Baden-Württemberg (reach 53,884), and Bayern (reach 51,875). These three regions account for the largest share of the active audience.
What other brands do Renault 4 fans also like?
Beyond Renault 4 itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.9×), Test pilot (11.46×), and Apostrophe (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.