Renault 4 Audience in Germany
A data profile of the people who buy, follow and care about Renault 4 in Germany — modelled from more than twelve digital signal sources. Renault 4 has an estimated audience of 301,046 people in Germany.
The average Renault 4 fan in Germany is 53.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Peugeot 205, Dune buggy, Renault Espace, with strongest over-indexing on Peugeot 205 (195.34× the country average).
Demographically, the Renault 4 audience skews more male with an average age of 53.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Renault 4 fan in Germany is more male, around 53.4 years old, with strong Patriotism tendencies and a notable affinity for Peugeot 205.
At a glance
The key figures that characterise the Renault 4 profile in Germany.
Search interest · 12-month trend
Demographics of Renault 4 fans
15.5% are female, 84.5% are male, average age 53.4.
Gender split
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 53.4 |
| Estimated audience size | 301,046 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 4% | |
| 30-39 | 9% | |
| 40-49 | 26% | |
| 50+ | 61% |
Geography
Where the Renault 4 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~50K | 1.44× | |
| 02 | Saarland | ~5K | 1.41× | |
| 03 | Rheinland-Pfalz | ~20K | 1.25× | |
| 04 | Hessen | ~30K | 1.24× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.17× | |
| 06 | Bayern | ~50K | 1.16× | |
| 07 | Niedersachsen | ~30K | 1.05× | |
| 08 | Hamburg | ~6K | 1.01× | |
| 09 | Schleswig-Holstein | ~10K | 0.97× | |
| 10 | Bremen | ~2K | 0.87× | |
| 11 | Sachsen | ~10K | 0.85× | |
| 12 | Berlin | ~10K | 0.85× | |
| 13 | Brandenburg | ~7K | 0.81× | |
| 14 | Thüringen | ~6K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.69× | |
| 16 | Sachsen-Anhalt | ~5K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Renault 4 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dune buggy | Cars & Mobility | 274.48× | ||
| 02 | Peugeot 205 | Cars & Mobility | 195.34× | ||
| 03 | Renault Espace | Cars & Mobility | 49.14× | ||
| 04 | Alfa Romeo 4C | Cars & Mobility | 48.60× | ||
| 05 | Nissan Almera | Cars & Mobility | 39.36× | ||
| 06 | Renault Scénic | Cars & Mobility | 29.46× | ||
| 07 | DeLorean | Cars & Mobility | 24.96× | ||
| 08 | Lowrider | Cars & Mobility | 23.74× | ||
| 09 | Geely | Cars & Mobility | 20.00× | ||
| 10 | Peugeot 408 | Cars & Mobility | 20.00× | ||
| 11 | Cadillac Escalade | Cars & Mobility | 20.00× | ||
| 12 | Bentley Continental GT | Cars & Mobility | 20.00× | ||
| 13 | Dodge Durango | Cars & Mobility | 20.00× | ||
| 14 | Joey King | Movies & TV | 16.83× | ||
| 15 | Lamborghini Huracán | Cars & Mobility | 15.81× | ||
| 16 | Škoda Kodiaq | Cars & Mobility | 11.74× | ||
| 17 | Cleanliness | Home & Garden | 9.58× | ||
| 18 | Plug-in hybrid | Cars & Mobility | 5.21× | ||
| 19 | Renault | Cars & Mobility | 3.80× | ||
| 20 | Nature | Home & Garden | 2.64× |
Personality of the Renault 4 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Risk Appetite | THRILL | 1.64× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.65× |
Frequently asked questions
How many fans does Renault 4 have in Germany?
Renault 4 has an estimated audience of 301,046 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault 4 fans?
15.5% of Renault 4 fans are female, 84.5% are male, with an average age of 53.4 years.
Which brands do Renault 4 fans like most?
Renault 4 fans show strongest brand affinity for Peugeot 205 (195.34×), Dune buggy (274.48×), and Renault Espace (49.14×) over the country average.
Where do Renault 4 fans live in Germany?
Renault 4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Renault 4 fans also like?
Beyond Renault 4 itself, the audience over-indexes on Dune buggy (274.48×), Renault Espace (49.14×), Renault Scénic (29.46×), and Cleanliness (9.58×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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