Ford Focus Audience in Germany
Ford Focus has an estimated audience of 1,337,517 people in Germany. 42.1% are female, 57.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: City car, Dacia Jogger, Used car, Hyundai, Tesla Motors.
The average Ford Focus fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include City car, Dacia Jogger, Used car, with strongest over-indexing on City car (5.44× the country average). Demographically, the Ford Focus audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Focus fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 38.0 |
| Estimated audience size | 1,337,517 |
Audience persona
The typical Ford Focus fan in Germany is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for City car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 355,833 | 1.22× |
| Bayern | 230,160 | 1.07× |
| Baden-Württemberg | 204,089 | 1.12× |
| Niedersachsen | 136,659 | 1.05× |
| Hessen | 119,354 | 1.17× |
| Rheinland-Pfalz | 75,091 | 1.12× |
| Sachsen | 70,891 | 1.08× |
| Schleswig-Holstein | 44,905 | 0.94× |
| Berlin | 44,465 | 0.74× |
| Brandenburg | 35,377 | 0.85× |
| Sachsen-Anhalt | 33,459 | 0.97× |
| Thüringen | 30,199 | 0.89× |
| Hamburg | 30,080 | 1× |
| Mecklenburg-Vorpommern | 20,104 | 0.79× |
| Saarland | 18,323 | 1.12× |
| Bremen | 10,206 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City car | 5.44× | Cars & Mobility |
| Dacia Jogger | 8.06× | Cars & Mobility |
| Used car | 3.31× | Cars & Mobility |
| Hyundai | 4.04× | Cars & Mobility |
| Tesla Motors | 4.15× | Cars & Mobility |
| Ford Fiesta | 8.69× | Cars & Mobility |
| Kia Picanto | 11.25× | Cars & Mobility |
| Kia Sorento | 9.79× | Cars & Mobility |
| Tagesschau | 1.8× | Movies & TV |
| Škoda Auto | 2.77× | Cars & Mobility |
| Kia Sportage | 7.38× | Cars & Mobility |
| Hatchback | 3.38× | Cars & Mobility |
| AutoScout24 | 2.08× | Cars & Mobility |
| Tire | 2.78× | Cars & Mobility |
| Mazda3 | 9.41× | Cars & Mobility |
| Peugeot | 3.9× | Cars & Mobility |
| Mazda CX-5 | 7.12× | Cars & Mobility |
| Ford Focus (third generation) | 10.83× | Cars & Mobility |
| Fuel | 5.11× | Cars & Mobility |
| Subcompact car | 6.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| Luxury Orientation | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.08 |
| DIY Mentality | THRILL | 1.07 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Brazil | 7.8% |
| Germany | 7.0% |
See Ford Focus audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Focus have in Germany?
Ford Focus has an estimated audience of 1,337,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Focus fans?
42.1% of Ford Focus fans are female, 57.9% are male, with an average age of 38.0 years.
Which brands do Ford Focus fans like most?
Ford Focus fans show strongest brand affinity for City car (5.44×), Dacia Jogger (8.06×), and Used car (3.31×) over the country average.
Where do Ford Focus fans live in Germany?
Ford Focus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 355,833), Bayern (reach 230,160), and Baden-Württemberg (reach 204,089). These three regions account for the largest share of the active audience.
What other brands do Ford Focus fans also like?
Beyond Ford Focus itself, the audience over-indexes on Dacia Jogger (8.06×), Used car (3.31×), Hyundai (4.04×), and Tesla Motors (4.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Focus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.