Avira Audience in Germany
Avira has an estimated audience of 327,489 people in Germany. 53.4% are female, 46.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home construction, Icon (magazine), Cocktail, Gil Ofarim, Machine Gun Preacher.
The average Avira fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home construction, Icon (magazine), Cocktail, with strongest over-indexing on Home construction (1.78× the country average). Demographically, the Avira audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Avira fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.0 |
| Estimated audience size | 327,489 |
Audience persona
The typical Avira fan in Germany is balanced, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,232 | 1.09× |
| Baden-Württemberg | 53,298 | 1.19× |
| Bayern | 51,561 | 0.98× |
| Niedersachsen | 34,991 | 1.1× |
| Hessen | 24,251 | 0.97× |
| Rheinland-Pfalz | 17,272 | 1.05× |
| Sachsen | 15,363 | 0.96× |
| Schleswig-Holstein | 13,560 | 1.15× |
| Berlin | 13,206 | 0.9× |
| Brandenburg | 10,318 | 1.02× |
| Sachsen-Anhalt | 8,304 | 0.98× |
| Thüringen | 8,303 | 0.99× |
| Mecklenburg-Vorpommern | 5,637 | 0.9× |
| Hamburg | 5,289 | 0.71× |
| Saarland | 4,240 | 1.05× |
| Bremen | 2,633 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.78× | Home & Garden |
| Icon (magazine) | 3.85× | Arts & Culture |
| Cocktail | 1.62× | Food & Beverages |
| Gil Ofarim | 1.59× | Music & Radio |
| Machine Gun Preacher | 20× | Movies & TV |
| Unique Gifts | 1.63× | Shopping |
| Pillow | 1.64× | Home & Garden |
| Erasmus+ | 7.39× | Business & Career |
| Christmas Gift | 1.83× | Kids & Family |
| Israel | 2.04× | Travel & Leisure |
| Birthday Gifts | 1.61× | Kids & Family |
| Urban horticulture | 1.58× | Home & Garden |
| Glenn Hughes | 6.75× | Music & Radio |
| Ultimate Soccer Manager | 9.38× | Games |
| Cuttack | 20× | Travel & Leisure |
| Business English | 2.29× | Business & Career |
| Jack White | 1.61× | Movies & TV |
| Atkins diet | 4.7× | Health |
| Grappling | 1.69× | Sports |
| Curcuma | 3.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.6 |
| Early Adopter Mentality | POWER | 2.06 |
| Patriotism | CONSERVATISM | 1.54 |
| Career Orientation | POWER | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.2% |
| United States | 7.2% |
| Japan | 6.6% |
See Avira audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Avira have in Germany?
Avira has an estimated audience of 327,489 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Avira fans?
53.4% of Avira fans are female, 46.6% are male, with an average age of 41.0 years.
Which brands do Avira fans like most?
Avira fans show strongest brand affinity for Home construction (1.78×), Icon (magazine) (3.85×), and Cocktail (1.62×) over the country average.
Where do Avira fans live in Germany?
Avira fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,232), Baden-Württemberg (reach 53,298), and Bayern (reach 51,561). These three regions account for the largest share of the active audience.
What other brands do Avira fans also like?
Beyond Avira itself, the audience over-indexes on Icon (magazine) (3.85×), Cocktail (1.62×), Gil Ofarim (1.59×), and Machine Gun Preacher (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.