Closet Audience in Germany
Closet has an estimated audience of 766,166 people in Germany. 66.1% are female, 33.9% are male, average age 41.7. Top brand affinities: Cutting board, Pillow, Melanie Lynskey, Alicia Silverstone, Window blind.
Top brand affinities include Cutting board, Pillow, Melanie Lynskey, with strongest over-indexing on Cutting board (41.21× the country average). Demographically, the Closet audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Closet fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 41.7 |
| Estimated audience size | 766,166 |
Audience persona
The typical Closet fan in Germany is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cutting board.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cutting board | 41.21× | Home & Garden |
| Pillow | 12.24× | Home & Garden |
| Melanie Lynskey | 20× | Movies & TV |
| Alicia Silverstone | 20× | Movies & TV |
| Window blind | 11.96× | Home & Garden |
| Kitchen garden | 22.14× | Home & Garden |
| Kitchen cabinet | 15.15× | Home & Garden |
| Group buying | 10.02× | Shopping |
| Shellac | 6.73× | Beauty & Wellness |
| State school | 17.69× | Kids & Family |
| Austin Powers (film series) | 15.48× | Movies & TV |
| Headphones | 5.9× | Technology & Electronics |
| Apartment hotel | 5.67× | Travel & Leisure |
| Mattress | 4.78× | Home & Garden |
| Cast-iron cookware | 15.52× | Home & Garden |
| Cervical vertebrae | 20× | Health |
| Bed sheet | 6.27× | Home & Garden |
| Blanket | 5.74× | Home & Garden |
| Chandelier | 11.36× | Home & Garden |
| TK Maxx | 2.02× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.38 |
| Design Affinity | PREMIUM | 1.93 |
| Indulgence | JOY | 1.56 |
| Convenience Orientation | PREMIUM | 1.46 |
| Creativity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| United Kingdom | 4.6% |
See Closet audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Closet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.