Loveseat Audience in United States

Loveseat logo

Loveseat has an estimated audience of 2,768,267 people in United States. 74.0% are female, 26.0% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Fairy godmother, Governor of Michigan, Goop, Cherish (group), headspace.

The average Loveseat fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy godmother, Governor of Michigan, Goop, with strongest over-indexing on Fairy godmother (15.8× the country average). Demographically, the Loveseat audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Loveseat fans

Demographic split for Loveseat audience in United States
MetricValue
Female74.0%
Male26.0%
Average age43.8
Estimated audience size2,768,267

Audience persona

The typical Loveseat fan in United States is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Loveseat in United States
RegionReachAffinity
California321,9661.06×
Texas244,0701.03×
New York169,6241.1×
Florida166,2800.89×
Pennsylvania102,3311.1×
Ohio95,8501.12×
Illinois94,3701.02×
Georgia90,0561.06×
North Carolina89,7031.08×
Michigan77,4141.07×
Virginia68,9171.02×
Washington63,9961.15×
New Jersey63,8230.91×
Massachusetts60,8081.11×
Tennessee59,3511.07×
Indiana54,1331.07×
Missouri51,7451.16×
Arizona48,6320.86×
Maryland45,4730.96×
South Carolina41,8501×
Colorado41,6200.95×
Alabama40,8121.06×
Minnesota40,7031.03×
Wisconsin40,0410.96×
Oregon38,9981.23×
Kentucky38,9241.12×
Oklahoma34,3901.12×
Louisiana32,2350.9×
Connecticut29,2881.05×
Arkansas25,1571.1×
Kansas25,1461.15×
Utah23,3320.94×
Nevada22,8960.86×
Iowa22,4640.98×
Mississippi20,6880.91×
Idaho13,1950.95×
West Virginia12,8511×
Nebraska12,3810.89×
Maine12,1351.22×
New Mexico12,0450.87×
New Hampshire11,0761.02×
Rhode Island9,7201.1×
Washington, District of Columbia9,0471.09×
Hawaii7,9060.66×
Montana6,6560.87×
Delaware6,4160.84×
South Dakota5,9530.93×
Vermont5,4581.12×
North Dakota4,7010.83×
Alaska4,1340.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loveseat audience
BrandAffinityCategory
Fairy godmother15.8×Literature
Governor of Michigan9.27×Politics & Society
Goop6.46×Internet & Social Media
Cherish (group)10.65×Music & Radio
headspace8.52×Health
Historic site3.67×Arts & Culture
Girolando cattle20.57×Pets & Animals
Hibachi5.68×Food & Beverages
Wok4.67×Food & Beverages
Google Home4.58×Technology & Electronics
Hipster6.75×Politics & Society
Grace Slick5.98×Music & Radio
Hebe4.42×Home & Garden
Grinch2.61×Movies & TV
TV Fanatic6.77×Movies & TV
Vocal harmony2.88×Music & Radio
Hardik Pandya9.59×Sports
Jesse Plemons2.16×Movies & TV
Khaadi4.16×Fashion & Accessoires
Kansas1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loveseat audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL1.85
Price SensitivityPREMIUM1.5
Design AffinityPREMIUM1.32
Family OrientationCONSERVATISM1.31
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Loveseat
CountryShare
United States82.3%
Canada5.9%
United Kingdom2.0%

See Loveseat audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Loveseat have in United States?

Loveseat has an estimated audience of 2,768,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Loveseat fans?

74.0% of Loveseat fans are female, 26.0% are male, with an average age of 43.8 years.

Which brands do Loveseat fans like most?

Loveseat fans show strongest brand affinity for Fairy godmother (15.8×), Governor of Michigan (9.27×), and Goop (6.46×) over the country average.

Where do Loveseat fans live in United States?

Loveseat fans in United States are most concentrated in California (reach 321,966), Texas (reach 244,070), and New York (reach 169,624). These three regions account for the largest share of the active audience.

What other brands do Loveseat fans also like?

Beyond Loveseat itself, the audience over-indexes on Governor of Michigan (9.27×), Goop (6.46×), Cherish (group) (10.65×), and headspace (8.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loveseat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.