A data profile of the people who buy, follow and care about Rabbits in Spain — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 4,087,167 people in Spain.
Rabbits has an estimated audience of 4,087,167 people in Spain. 58.7% are female, 41.3% are male, average age 44.4. Top brand affinities: Reptiles, German cuisine, Greek cuisine, Spanish cuisine, British Shorthair.
Top brand affinities include Reptiles, German cuisine, Greek cuisine, with strongest over-indexing on Reptiles (5.98× the country average).
Demographically, the Rabbits audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Rabbits fan in Spain is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Reptiles.
The key figures that characterise the Rabbits profile in Spain.
58.7% are female, 41.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.4 |
| Estimated audience size | 4,087,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Rabbits audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | German cuisine | Food & Beverages | 6.58× | ||
| 02 | Greek cuisine | Food & Beverages | 6.38× | ||
| 03 | Reptiles | Pets & Animals | 5.98× | ||
| 04 | British Shorthair | Pets & Animals | 4.05× | ||
| 05 | Australian Shepherd | Pets & Animals | 3.88× | ||
| 06 | Beagle | Pets & Animals | 3.69× | ||
| 07 | French cuisine | Food & Beverages | 3.68× | ||
| 08 | Dachshund | Pets & Animals | 3.50× | ||
| 09 | Bulldog | Pets & Animals | 3.35× | ||
| 10 | Mexican cuisine | Food & Beverages | 3.31× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 3.30× | ||
| 12 | Shih Tzu | Pets & Animals | 3.14× | ||
| 13 | Poodle | Pets & Animals | 3.11× | ||
| 14 | Labrador Retriever | Pets & Animals | 3.11× | ||
| 15 | Spanish cuisine | Food & Beverages | 3.04× | ||
| 16 | Non-fiction books | Literature | 2.89× | ||
| 17 | Pet food | Pets & Animals | 2.59× | ||
| 18 | Breakfast | Food & Beverages | 2.53× | ||
| 19 | Local food | Food & Beverages | 2.21× | ||
| 20 | Meat | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.99× | |
| Individualism | JOY | 1.55× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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